Head Of Marketing (Global)

• May 2021 - Present

Head of Digital

• Nov 2014 - May 2021

- Redefinition and creation of a digital product portfolio supporting PR initiatives with tools such as content marketing, social media, SEM, SEO, expert and brand positioning. Creation and delivery of digital tools supporting major crisis communications, Consumer PR, PA, IR and Corporate Communications for agency clients as well as bringing in agency clients for cross-portfolio work- Development of a senior advisory-driven digital cross-competence team including experienced specialists in digital strategy, social media, complex platform delivery, content marketing, influencer marketing, SEO, SEM, E-commerce, E-merchandising nad 360 communications - Creating a startup talent partnership program for agile business delivery- Direct board report

Head Of Digital

• Jul 2018 - Jun 2019

- Management of a cross-disciplinary digital team focused on delivery across a full digital portfolio - content marketing, social media, dynamic creatives, content management and platform development. - Management of a cross-disciplinary digital team focused on delivery across a full digital portfolio - content marketing, social media, dynamic creatives, content management and platform development.

Digital Solutions Manager

• Feb 2014 - Nov 2014

- Digital project management for commercial www, facebook applications, mobile applications (iOS, Android) and general ATL / BTL project management- Program co-ordination - Management and initiation of IBM Business Partnership (certified IBM expert)- Product and portfolio management of analytical products - training, implementation, consulting- Client relationship management- Co-operation with media houses and affiliation programs in terms of digital development strategy- Strategic consulting with a specialization in e-commerce and digital projects

Project Manager

• Jan 2013 - Jan 2014

- Project management with internal and external international clients primarily in the EMEA region and Africa- Client relationship management for a major foods brand and other major, multi-national brands- Management of multiple digital production units simultaneously- Working in a multi-national, multi-party environment- Working based on PMBOK project management standards- Responsible for implementation and design of digital brand campaigns - Project management with internal and external international clients primarily in the EMEA region and Africa- Client relationship management for a major foods brand and other major, multi-national brands- Management of multiple digital production units simultaneously- Working in a multi-national, multi-party environment- Working based on PMBOK project management standards- Responsible for implementation and design of digital brand campaigns

Junior Business / Web Analyst

• Sep 2012 - Jan 2013

- IBM Coremetrics sales presentation and implementation management- Google Analytics implementation and reporting management for multiple pages- IBM Cognos MHT reports and ad-hoc reporting for clients (OLAP)- Management of marketing, Social Media and SEM/SEO campaigns for 4 brands including email marketing, display marketing; co-operation with external agencies and effectivity reporting- Viability web analysis for e-commerce projects (market analysis and sales prognosis)- Usability and UX internal audits for web pages- Ad hoc translations PL/EN

Junior Business / Web Analyst

• Sep 2011 - Sep 2012

Leading optimization and promotional projects for MyDeal including cost/benefit analysis and ROI analysis. Leading projects based on the PRINCE2 approach.Sales and operational analysis - setting KPIs and preparing recommendations and strategies for increased sales and revenue. Lean Visual Management implementation - use and implementation of tools such as the KPI tree/PDCA on the enterprise level. Process optimization for the operational department using SIPOC/VSM analysis. Marketing dept. cooperation- oversight of current offers, consultant in ad campaign implementation and usability implementation.

Specialist in the operational department

• Mar 2011 - Aug 2011

Full Elementary Unit implementation in the operational department. Implementation and training of staff in the use of PDCA and KPI Tree. SIPOC analysis. Responsible for implementation of the most advanced Visual Management Excellence tools in the BPF Group which has become a benchmark in the group. Work on optimization projects such as - the electronic Invoice, automated mailing, commission payment projects.

Internal Trainer / Quality Officer (Debt Recovery)

• Sep 2010 - Feb 2011

Offshore work for UK Debt Recovery department. Assistance in the visual management project - shared management control. Creation of quality control tools which had become a benchmark to be used on the entire debt recovery platform in BPF.

Complaints Management Officer (Debt Recovery)

• Jan 2010 - Aug 2010

Offshore work for UK Debt Recovery department. Debt recovery department representative in contact with creditors who had filed complaints. Co-operation with FOS (Financial Ombudsman Service) and FSA (Financial Services Authority) with regards to lower-level complaints.

Bad Debt Recovery Consultant

• Aug 2008 - Apr 2010

Offshore work for UK Debt Recovery department. Letter and phone contact with creditors overdue with payment. Negotiation of repayment schedules.