Experience

Alabama Media Group

• United States
• Media Production
• 1 - 100 Employee

• VP of Marketing at Alabama Media Group & Red Clay Media

  • Jan 2018 - Present

  Birmingham, Alabama Area

• Senior Director of Marketing

  • Nov 2015 - Jan 2018

  Birmingham, Alabama Area

• B2B Marketing Director

  • Aug 2015 - Nov 2015

  Birmingham, Alabama Area

• Senior Manager Analytics & Intelligence

  • Jul 2014 - Jul 2015

• Marketing Manager

  • Jul 2013 - Jul 2014

  Birmingham, Alabama Area



Blue Cross and Blue Shield of Alabama

• United States
• Insurance
• 700 & Above Employee

• Mass Media Manager

  • Jun 2012 - May 2013

  Implementation of new brand image across mass media, out of home, and digital channels. Directing digital direct marketing execution including paid search, SEO, and re-marketing in coordination with direct mail and DRTV campaigns for individual health insurance and Medicare markets. Strategy development to transition B2C market to post-healthcare reform market. Strategy development to increase market share in Medicare and Medicare supplement market.



Paxton & Thau artistic supply

• Partner, Marketing and Operations Manager

  • 2006 - 2012

  Partnered with international company to start a new company importing fine wrought metals from France and distributed to dealers, stair builders and fabricators in the United States and Canada. Created and implemented business management system including MAS90 software for accounting, order management, inventory management, and CRM processes. Designed warehouse layout and pick/pack processes. Built re-order analysis workflow utilizing MAS90 exports to MS Access. Created… Show more Partnered with international company to start a new company importing fine wrought metals from France and distributed to dealers, stair builders and fabricators in the United States and Canada. Created and implemented business management system including MAS90 software for accounting, order management, inventory management, and CRM processes. Designed warehouse layout and pick/pack processes. Built re-order analysis workflow utilizing MAS90 exports to MS Access. Created marketing campaigns executed through multiple channels including print, catalogs, direct mail, web, e-mail, and product videos. Developed dealer network from Miami to New York to Chicago to Houston and designed and created trade show booths and displays. Show less



Bonded Transportation

• General Manager

  • 2005 - 2007

  Managed all aspects of an Allied Van Lines local agency including sales, dispatch, warehouse management, and human resources. Supervised 22 employees including 3 full time sales positions.



Lawler Foundry Corporation

• Operations Manager

  • 2002 - 2005

  Birmingham, Alabama Area Modernized internal operations by leading implementation of MAS90 business management system for accounting, sales, inventory, and purchasing. Redesigned warehouse location system, warehouse layout, and pick/pack processes to support company realignment from 80% manufacturer to 100% importer. Developed ordering/replenishment program to manage international supply chain. Developed online catalog and trade show advertising program.



High Cotton Direct Marketing

• Operations/Data Processing/Client Services Manager

  • 1998 - 2002

  Birmingham, Alabama Area Managed 6 person project manager team supporting 7 million dollars of annual business. Managed and directed customized fulfillment and marketing programs for Office Depot, Southern Progress, Oxmoor House, Western Union, Wal-Mart Collections, and other local and national clients. Developed and managed data and segment targeting applications for direct mail, fulfillment, and catalog marketing campaigns Managed all IT and data processing workflow related to fulfillment, mail… Show more Managed 6 person project manager team supporting 7 million dollars of annual business. Managed and directed customized fulfillment and marketing programs for Office Depot, Southern Progress, Oxmoor House, Western Union, Wal-Mart Collections, and other local and national clients. Developed and managed data and segment targeting applications for direct mail, fulfillment, and catalog marketing campaigns Managed all IT and data processing workflow related to fulfillment, mail campaigns, secure data flow, and internal computer networks. Show less