Experience

Publicis Groupe NL

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Head of Groupe Cell

  • Mar 2022 - Present

  Heading the agency business cell for the Stellantis account. Leading and coaching a team of 20+ marketing, media and creative professionals. Consulting on media, commerce and creative strategy; implementing media and digital creative campaigns in the entire spectrum of ATL, digital and retail media. Responsible for creative development of CRM, Web Ops, digital assets and social media content. Responsible for the P&L and businnes growth of the cell. Heading the agency business cell for the Stellantis account. Leading and coaching a team of 20+ marketing, media and creative professionals. Consulting on media, commerce and creative strategy; implementing media and digital creative campaigns in the entire spectrum of ATL, digital and retail media. Responsible for creative development of CRM, Web Ops, digital assets and social media content. Responsible for the P&L and businnes growth of the cell.


ridemeister
• Spectator Sports
• 1 - 100 Employee
• Founder

  • Mar 2021 - Present


KNWU

• Netherlands
• Spectator Sports
• 1 - 100 Employee

• Directeur Communicatie en Commerce a.i.

  • Mar 2021 - Aug 2021

  Leading and supporting the commercial partnerships team, marketing, communications, customer relations, finance and HR teams. Supporting and driving the restructure of the internal organization to optimize workflows, expertise and execution. Leading and supporting the commercial partnerships team, marketing, communications, customer relations, finance and HR teams. Supporting and driving the restructure of the internal organization to optimize workflows, expertise and execution.



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• VP Marketing & Creative EMEA

  • Jan 2019 - Mar 2021

  Leading the central EMEA marketing and creative teams. With my team I was responsible for the EMEA marketing and creative strategy of the global brands, including Discovery, TLC, ID, Animal Planet, HGTV, Discovery Science and Food Network, and the streaming service Discovery+. Leading a 35+ people team with 10+ nationalities working from London, Amsterdam and Warsaw. With my team I was responsible for brand identity, general and digital marketing strategy, 360 campaign development, trade marketing and corporate communications.I have developed and installed a new marketing and creative hub of 10+ people in Warsaw as part of the expanding central EMEA team. I have defined and installed a collaborative and progressive way of working with the local marketing teams, ensuring and facilitating local execution of the central marketing strategy. I was member of the international Senior Leadership Team where I have developed marketing and creative strategies, launched new products including Discovery+, and delivered brand toolkits for the EMEA region, in close collaboration with the US leadership team and other regional teams. Show less

• Director of Marketing, PR & Creative Benelux

  • Mar 2018 - Dec 2018

  Leading the marketing, PR, digital and creative teams within Discovery Benelux. Realizing an end-to-end in-house brand team, driving marketing performance and speed of process by aligning and creating synergies between marketing, digital, PR and in-house creative experts.With my teams responsible for the marketing strategy and execution of the Discovery Benelux brand portfolio - Discovery, TLC, ID and Eurosport - including cross-channel brand identity, advertising campaigns, on-air promotions, digital marketing and content creation, brand partnerships, trade marketing and internal communications. Show less

• Director Creative Team Benelux

  • Feb 2016 - Feb 2018

  Leading the in-house creative team. With my team responsible for all creative development of the Discovery Benelux portfolio - Discovery, TLC, ID and Eurosport - including cross-channel brand identity, advertising campaigns, on-air promotions, digital marketing and content creation, brand partnerships, trade marketing and internal communications. Initiating and leading the transformation of the in-house on-air team into a full-service in-house creative floor covering creative expertise for 360 marketing campaigns and content creation as part of an intensified digital and social media strategy, taking our stories from linear channels also into digital media and platforms, to engage (new) audiences. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Strategy Director

  • Jun 2014 - Jan 2016

  Brand strategy for Nestlé, Philips Benelux, Philips Lighting Global, Rabobank, Center Parcs and Coca-Cola EMEA Collaborating intensively on briefings with clients' product and marketing teams and simultaneously reviewing creative development from a brand strategy and campaign objectives perspective. Speaker for Ogilvy’s view on ‘Storytelling & Content’. Award winning campaign ‘Dutch Masters of Light’ for Philips Benelux and the Rijksmuseum. Brand strategy for Nestlé, Philips Benelux, Philips Lighting Global, Rabobank, Center Parcs and Coca-Cola EMEA Collaborating intensively on briefings with clients' product and marketing teams and simultaneously reviewing creative development from a brand strategy and campaign objectives perspective. Speaker for Ogilvy’s view on ‘Storytelling & Content’. Award winning campaign ‘Dutch Masters of Light’ for Philips Benelux and the Rijksmuseum.



Initiative

• India
• Appliances, Electrical, and Electronics Manufacturing

• Head of Strategy

  • Jun 2012 - May 2014

  Leading the strategy team of the agency. With my team I directed and designed brand, content and media strategies for clients, including Rabobank, HEMA, NS, AS Watson, De Bijenkorf, PLUS and Spadel. Also winning the accounts of AS Watson and NS.To optimize and connect media, content and touchpoint planning I was the founder of a new agency proposition for branded content.I realized the creative conception, technical realization and PR campaign for the first ever 'virtual fitting room', in collaboration with De Bijenkorf. Show less

• Digital Strategy Director

  • Aug 2011 - May 2012



LBi Lost Boys

• Netherlands

• Sr. Account Manager

  • Oct 2010 - Jul 2011

  Responsible for the commercial development and growth of the Sara Lee and AkzoNobel/Sikkens accounts. Responsible for the commercial development and growth of the Sara Lee and AkzoNobel/Sikkens accounts.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Director

  • Nov 2009 - Oct 2010

  Responsible for the commercial development and growth of Nuon / Vattenfal and Heinz accounts. Responsible for the commercial development and growth of Nuon / Vattenfal and Heinz accounts.



Mediabrands

• United States
• Advertising Services
• 700 & Above Employee

• Digital Media Manager

  • Mar 2007 - Oct 2009

  Consultancy for agency clients on digital media and content strategy, together with my team of digital media experts. I collaborated closely with clients and creative agencies from the conviction that creative and media had to be planned and designed in synergy to connect brands and their desired audiences within the rapidly growing and changing digital domain. With branded content through media partnerships being a novelty in these days, I realized one of the first branded content campaigns in digital for Grolsch beer, making also first steps for the agency in digital branded content creation on top of media planning. Show less



Tiscali

• Italy
• Telecommunications
• 500 - 600 Employee

• Marketing Communication Specialist

  • Sep 2006 - Feb 2007

  Responsible for ATL and BTL marketing campaigns including performance based digital advertising and lead generation. Responsible for ATL and BTL marketing campaigns including performance based digital advertising and lead generation.



Wanadoo/Orange

• Direct Marketing Coordinator

  • Jan 2005 - Aug 2006

  Responsible for all direct marketing activities for lead generation. Collaborating with agencies TBWA, Rapid Sugar and other suppliers. Responsible for all direct marketing activities for lead generation. Collaborating with agencies TBWA, Rapid Sugar and other suppliers.



Joop van den Ende Theaterproducties

• Jr. Product Manager

  • Nov 2002 - Nov 2004

  Within the marketing department of Joop van den Ende Theaterproducties I supported the product managers. Developing my first marketing experience. Musical productions I have worked on include The Lion King, Saturday Night Fever, Mamma Mia and Drie Musketiers. Within the marketing department of Joop van den Ende Theaterproducties I supported the product managers. Developing my first marketing experience. Musical productions I have worked on include The Lion King, Saturday Night Fever, Mamma Mia and Drie Musketiers.



MediaVision

• France
• Wholesale
• 1 - 100 Employee

• International Sales Consultant

  • Sep 1999 - Aug 2001

  My first job was a sales job, responsible for product presentations and sales of interactive training programs for pharmaceutical production companies. Making a turnaround of 1M in two years for an average 20K priced product. My first job was a sales job, responsible for product presentations and sales of interactive training programs for pharmaceutical production companies. Making a turnaround of 1M in two years for an average 20K priced product.