Bart Hilferink

Team Lead PPC Marketing at Aspen Digital NL
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht, Utrecht, Netherlands, NL
Languages
  • Dutch Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Bio

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Experience

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Team Lead PPC Marketing
      • Sep 2022 - Present

      In this role I am responsible for leading the PPC-marketing team. Managing accounts, pitches, stakeholder management, developing new strategies and ensure growth & development of my team members within their role and the organization. Together with my team we developed and transformed the SEA service to a PPC service by adding marketplaces advertising and adding social performance advertising to the mix to be able to help our clients grow further and faster. Furthermore we helped our clients migrate from Google Analytics Universal to GA4. Show less

    • Belgium
    • Consumer Goods
    • 200 - 300 Employee
    • Paid Search Specialist
      • Jul 2021 - Sep 2022

      In this role I am responsible for the Paid Search campaigns of the various Cookware Company brands such as GreenPan, BK, van Kempen & Begeer, Keltum and Gero. In my daily work I am busy with planning, forecasting, executing and managing/optimizing the paid search campaigns, reporting and budgeting. In this role I am responsible for the Paid Search campaigns of the various Cookware Company brands such as GreenPan, BK, van Kempen & Begeer, Keltum and Gero. In my daily work I am busy with planning, forecasting, executing and managing/optimizing the paid search campaigns, reporting and budgeting.

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Paid Search Campaign Manager - RTMC Philips
      • Jul 2020 - Jun 2021

      In this role I was responsible for the Paid Search campaigns of Philips for the German, Swiss and Austrian market. In my daily work I am busy with planning, executing and managing/optimizing the paid search campaigns, reporting and budgeting. It is an in-house position at Philips headquarters where I have direct contact with the client. In this role I was responsible for the Paid Search campaigns of Philips for the German, Swiss and Austrian market. In my daily work I am busy with planning, executing and managing/optimizing the paid search campaigns, reporting and budgeting. It is an in-house position at Philips headquarters where I have direct contact with the client.

    • Mexico
    • Advertising Services
    • 700 & Above Employee
    • SEA & Social Consultant
      • Jul 2019 - Jul 2020

      In this role I was responsible for the paid search and social campaigns for various clients such as Red Bull, AEG, HP and Reckitt-Benckiser. Planning, executing and maintaining/optimizing campaigns, reporting, budgeting and consulting for the client. In this role I was responsible for the paid search and social campaigns for various clients such as Red Bull, AEG, HP and Reckitt-Benckiser. Planning, executing and maintaining/optimizing campaigns, reporting, budgeting and consulting for the client.

    • France
    • Advertising Services
    • 700 & Above Employee
    • Graduation Internship
      • Oct 2018 - Jun 2019

      Writing my graduation thesis for Publicis Groupe in Amsterdam while gaining work experience in the Social and SEA department of Performics NL and working on the innovation project; NextTECHnow where I conducted research on the current startup and scaleup market in Amsterdam and made a plan to excel the NextTECHnow program Writing my graduation thesis for Publicis Groupe in Amsterdam while gaining work experience in the Social and SEA department of Performics NL and working on the innovation project; NextTECHnow where I conducted research on the current startup and scaleup market in Amsterdam and made a plan to excel the NextTECHnow program

    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Waiter
      • Oct 2017 - Oct 2018

      Working as a waiter in the NY Basement restaurant of the hotel. Here I was able to elaborate my food and drinks knowledge, especially with regards to cocktails and wine pairing. In this fine dining restaurant I was triggered to find the right balance between up-selling, guest contact and being an active host. Working as a waiter in the NY Basement restaurant of the hotel. Here I was able to elaborate my food and drinks knowledge, especially with regards to cocktails and wine pairing. In this fine dining restaurant I was triggered to find the right balance between up-selling, guest contact and being an active host.

  • Jamie's Italian Nederland
    • Rotterdam Area, Netherlands
    • Waiter
      • Aug 2017 - Sep 2017

  • Fresh Food Friends
    • Markthal Rotterdam
    • Vendor at Schmidt Zeevis
      • Feb 2017 - Jun 2017

      Part of the operations of Fresh Food Friends was the unit of Schmidt Zeevis. I was responsible for selling the fresh fish, preparing the fish for consumption, making sandwiches and helping out in the other units. (Meat, Poultry and a Traiteur. I was responsible for the ordering and opening and closing of the unit. Part of the operations of Fresh Food Friends was the unit of Schmidt Zeevis. I was responsible for selling the fresh fish, preparing the fish for consumption, making sandwiches and helping out in the other units. (Meat, Poultry and a Traiteur. I was responsible for the ordering and opening and closing of the unit.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Internship
      • Sep 2016 - Jan 2017

      Getting hands on experience within the different departments of this Full Service Digital Marketing Agency; Social Media, SEO, Paid Media, Analytics, Content Generation and Strategy. Getting hands on experience within the different departments of this Full Service Digital Marketing Agency; Social Media, SEO, Paid Media, Analytics, Content Generation and Strategy.

  • Fresh Food Friends Markthal Rotterdam
    • Rotterdam Area, Netherlands
    • F&B Employee
      • Oct 2014 - Sep 2016

      Greeting guests, waiting tables, bar, prepare various coffee's, knowledge of the fresh units (fish, meat, poultry & traiteur) Greeting guests, waiting tables, bar, prepare various coffee's, knowledge of the fresh units (fish, meat, poultry & traiteur)

  • Fletcher Hotel Leeuwarden
    • Leeuwarden Area, Netherlands
    • F&B Attendant
      • Feb 2012 - Feb 2013

      Restaurant, parties, breakfast Restaurant, parties, breakfast

  • Basics Uitzend Bureau
    • The Hague Area, Netherlands
    • Employee
      • Aug 2010 - Jul 2011

      Work for various 5 star hotels, catering companies, and private parties. I have built up experience through-out the hospitality industry Work for various 5 star hotels, catering companies, and private parties. I have built up experience through-out the hospitality industry

Education

  • Rotterdam University of Applied Sciences
    International Business and Management, International Business
    2014 - 2019
  • Stenden Hogeschool Leeuwarden
    B.A Hospitality Management, Hospitality
    2011 - 2014
  • International School of Brussels
    International Baccalaureate
    2004 - 2010

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