Experience

BPAA

• United States
• Executive Offices
• 1 - 100 Employee

• Managing Director of Membership & Educational Services

  • Nov 2010 - Present

  BPAA is the trade association representing the business interests of bowling center owners worldwide. I head the organizational services with a membership base of over 3,500 encompassing education, training, membership, marketing, and public relations services; supervise 8 direct reports. Develop and execute strategic plans to drive growth; align strategies with association goals. Conduct industry research projects for the Board of Directors; deliver presentations at regional and… Show more BPAA is the trade association representing the business interests of bowling center owners worldwide. I head the organizational services with a membership base of over 3,500 encompassing education, training, membership, marketing, and public relations services; supervise 8 direct reports. Develop and execute strategic plans to drive growth; align strategies with association goals. Conduct industry research projects for the Board of Directors; deliver presentations at regional and national industry gatherings; build and manage key relationships and partnerships. My successes included: • Grew memberships for five consecutive years with 72% market share through the development and implementation of marketing plans and programs; conducted extensive research on barriers. • Increased online curriculum participation from 300 to over 7,000 courses by developing and executing a strategic business plan for the industry’s bowling university; created a custom content management program and a new entertainment management school with all-time high attendance in 2018. • Led the brand, design, and launch of GoBowling social media platforms, including web and digital platforms. • Initiated a 1-day Boot Camp training program; managed development and marketing of program. • Key member in coordinating major sporting productions in two U.S. Open events for bowling: 2011 U.S. Open at Cowboys Stadium with the largest attendance ever and 2012 Outdoor Finals under Reno Arch. • Achieved the industry’s most successful sampling program by leading a project team in developing Bowling 2.0. Show less BPAA is the trade association representing the business interests of bowling center owners worldwide. I head the organizational services with a membership base of over 3,500 encompassing education, training, membership, marketing, and public relations services; supervise 8 direct reports. Develop and execute strategic plans to drive growth; align strategies with association goals. Conduct industry research projects for the Board of Directors; deliver presentations at regional and… Show more BPAA is the trade association representing the business interests of bowling center owners worldwide. I head the organizational services with a membership base of over 3,500 encompassing education, training, membership, marketing, and public relations services; supervise 8 direct reports. Develop and execute strategic plans to drive growth; align strategies with association goals. Conduct industry research projects for the Board of Directors; deliver presentations at regional and national industry gatherings; build and manage key relationships and partnerships. My successes included: • Grew memberships for five consecutive years with 72% market share through the development and implementation of marketing plans and programs; conducted extensive research on barriers. • Increased online curriculum participation from 300 to over 7,000 courses by developing and executing a strategic business plan for the industry’s bowling university; created a custom content management program and a new entertainment management school with all-time high attendance in 2018. • Led the brand, design, and launch of GoBowling social media platforms, including web and digital platforms. • Initiated a 1-day Boot Camp training program; managed development and marketing of program. • Key member in coordinating major sporting productions in two U.S. Open events for bowling: 2011 U.S. Open at Cowboys Stadium with the largest attendance ever and 2012 Outdoor Finals under Reno Arch. • Achieved the industry’s most successful sampling program by leading a project team in developing Bowling 2.0. Show less



Brunswick Bowling & Billiards

• 1 - 100 Employee

• Vice President of Marketing

  • 2008 - 2010

  Brunswick was the bowling industry’s premier full-line, full-service provider. As the VP of Marketing, I oversaw the organizational marketing strategies and initiatives with over $225MM operating revenue; supervised 8 direct reports. Developed and executed marketing programs for individual business units for implementation; aligned the marketing strategies with growth objectives. Established a cohesive brand strategy; managed the launch of a website and a social media platform; conducted… Show more Brunswick was the bowling industry’s premier full-line, full-service provider. As the VP of Marketing, I oversaw the organizational marketing strategies and initiatives with over $225MM operating revenue; supervised 8 direct reports. Developed and executed marketing programs for individual business units for implementation; aligned the marketing strategies with growth objectives. Established a cohesive brand strategy; managed the launch of a website and a social media platform; conducted presentations at annual conferences. Key accomplishments included: • Increased revenue through enhanced marketing programs, customer service, and customer relationships. • Grew the client base and brand presence by leading the design and initiation of a website and social media.

• Regional Operations Director

  • 1999 - 2008

  Regional Operations Director, 2005 – 2008 │ Director of Operations, 1999 – 2005 I directed the daily operations including sales, marketing, customer service, financial performance, compliance, and project management; supervised 32 General Managers with management of up to 1,500 team members involving training and performance management. Developed operating and capital yearly budgets including new location openings. Designed and implemented operational strategies; aligned team members… Show more Regional Operations Director, 2005 – 2008 │ Director of Operations, 1999 – 2005 I directed the daily operations including sales, marketing, customer service, financial performance, compliance, and project management; supervised 32 General Managers with management of up to 1,500 team members involving training and performance management. Developed operating and capital yearly budgets including new location openings. Designed and implemented operational strategies; aligned team members with priorities for optimal operational efficiencies. My achievements included: • Reduced operating expenses and raised profitability through strategic vendor contract negotiations, cost control measures, and effective staffing and scheduling. • Improved customer relations by measuring team member ratings and implementing performance management strategies. • Enhanced operational efficiencies through new processes and programs. • Developed members of the staff into elevated roles through individual coaching and mentoring. • Recognized with the Director of Operations of the Year Award (2005). • Performed training sessions with the staff members on teamwork, customer service, and upselling strategies.

• International Director of Operations

  • 1997 - 1999

  In this role, I led the overseas operations with 5 bowling entertainment centers in China, 7 locations in Germany, and 3 locations in Austria; supervised 12 direct reports with management of up to 500 team members. Collaborated with the Chinese government in running operations; fostered and managed key relationships. I also developed management staff members into leadership roles through individual development plans.

• Southeast Region Training & Marketing Manager

  • 1990 - 1997

• General Manager

  • 1987 - 1990
• Assistant General Manager

  • 1985 - 1987