Barry McCarthy CMktr
Social media and communities manager at International Baccalaureate- Claim this Profile
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French Full professional proficiency
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Spanish Full professional proficiency
Topline Score
Bio
Austin Macauley
Barry is clear and concise writer who can always be relied upon to hit deadlines, is meticulous in all aspects of his work and able to quickly build a rapport with key contacts.
Aida Morris
Barry is a diligent student who not only brings energy and insight to the classroom but also knowledge and experience. He is a very sociable person who likes sharing friendship and he is an important leader among a group of people. He is very able to organise activities and outings because he enjoys the company of others being able to genuinely be interested in their conversation and interests. He gets a lot of pleasure out of doing independent reading on any topic and he can write arguments for and against it in a very clear and concise way. He has written some of the best essays I have ever marked and he always manages to get to a very good conclusion. I am very sure he will be a finest member of any organisation he would choose to work for.
Austin Macauley
Barry is clear and concise writer who can always be relied upon to hit deadlines, is meticulous in all aspects of his work and able to quickly build a rapport with key contacts.
Aida Morris
Barry is a diligent student who not only brings energy and insight to the classroom but also knowledge and experience. He is a very sociable person who likes sharing friendship and he is an important leader among a group of people. He is very able to organise activities and outings because he enjoys the company of others being able to genuinely be interested in their conversation and interests. He gets a lot of pleasure out of doing independent reading on any topic and he can write arguments for and against it in a very clear and concise way. He has written some of the best essays I have ever marked and he always manages to get to a very good conclusion. I am very sure he will be a finest member of any organisation he would choose to work for.
Austin Macauley
Barry is clear and concise writer who can always be relied upon to hit deadlines, is meticulous in all aspects of his work and able to quickly build a rapport with key contacts.
Aida Morris
Barry is a diligent student who not only brings energy and insight to the classroom but also knowledge and experience. He is a very sociable person who likes sharing friendship and he is an important leader among a group of people. He is very able to organise activities and outings because he enjoys the company of others being able to genuinely be interested in their conversation and interests. He gets a lot of pleasure out of doing independent reading on any topic and he can write arguments for and against it in a very clear and concise way. He has written some of the best essays I have ever marked and he always manages to get to a very good conclusion. I am very sure he will be a finest member of any organisation he would choose to work for.
Austin Macauley
Barry is clear and concise writer who can always be relied upon to hit deadlines, is meticulous in all aspects of his work and able to quickly build a rapport with key contacts.
Aida Morris
Barry is a diligent student who not only brings energy and insight to the classroom but also knowledge and experience. He is a very sociable person who likes sharing friendship and he is an important leader among a group of people. He is very able to organise activities and outings because he enjoys the company of others being able to genuinely be interested in their conversation and interests. He gets a lot of pleasure out of doing independent reading on any topic and he can write arguments for and against it in a very clear and concise way. He has written some of the best essays I have ever marked and he always manages to get to a very good conclusion. I am very sure he will be a finest member of any organisation he would choose to work for.
Credentials
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Social media expert (distinction)
Comms CreativesMay, 2023- Oct, 2024 -
Live video streaming
Chartered Institute of Public RelationsMar, 2023- Oct, 2024 -
Chartered Marketer MCIM
CIM | The Chartered Institute of MarketingJun, 2022- Oct, 2024 -
Chartered CPD programme
CIM | The Chartered Institute of MarketingMay, 2022- Oct, 2024 -
Digital copywriting
EmarketeersAug, 2020- Oct, 2024 -
CIM Chartered Marketer MCIM Member
CIM | The Chartered Institute of MarketingJun, 2023- Oct, 2024 -
SEO Certification Course
HubSpotJul, 2021- Oct, 2024 -
National Certificate Examination
National Council for the Training of Journalists (NCTJ)
Experience
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International Baccalaureate
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Switzerland
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Education Administration Programs
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700 & Above Employee
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Social media and communities manager
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Apr 2022 - Present
-Global social media strategy coordination, growing and strengthening the IB community across international markets -Social media campaign development and implementation, increasing brand loyalty and advocacy -Supporting cross-functional team working to enable achievement of IB strategic goals -Line management of social media team, supporting skills development and adoption of best practice -Global social media strategy coordination, growing and strengthening the IB community across international markets -Social media campaign development and implementation, increasing brand loyalty and advocacy -Supporting cross-functional team working to enable achievement of IB strategic goals -Line management of social media team, supporting skills development and adoption of best practice
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ASDAN
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United Kingdom
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Education Administration Programs
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1 - 100 Employee
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Marketing and communications manager
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Jan 2016 - Apr 2022
-Leading a team of marketing and communications professionals responsible for the promotion of education products for young people in greatest need -Devising marketing and communications strategies that drive engagement and sales with activities across paid, earned, owned, and shared media -Managing digital and direct marketing campaigns that boost customer retention and acquisition -Leading a team of marketing and communications professionals responsible for the promotion of education products for young people in greatest need -Devising marketing and communications strategies that drive engagement and sales with activities across paid, earned, owned, and shared media -Managing digital and direct marketing campaigns that boost customer retention and acquisition
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University Hospitals Bristol and Weston NHS Foundation Trust
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United Kingdom
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Hospitals and Health Care
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700 & Above Employee
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Communications officer
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Oct 2013 - Jan 2016
-Drove brand awareness through project managing the popular Trust magazine, Voices (six editions a year, annual circulation 37,000) -Improved patient experience through coordinating the Trust’s patient information service, managing a database of more than 1,000 patient information leaflets on a range of medical conditions -Introduced improvements which resulted in the patient information service receiving a green rating (the top rating) from NHS auditors for operating a reliable, accurate and efficient service -Coordinated PR activity on innovative medical projects at the Trust, gaining exposure in major local media outlets Show less
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Sustrans
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United Kingdom
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Non-profit Organizations
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500 - 600 Employee
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Business development officer
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Sep 2012 - Oct 2013
-Produced bids for grant and tenders and was part of a team that won a £1m contract to promote walking and cycling-Drafted internal briefs on how staff could take advantage of new funding opportunities
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Resource development officer
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Apr 2012 - Aug 2012
-Led a research project on engaging pupils aged 11 and over in sustainable travel. This culminated in a series of presentations I delivered to Sustrans staff across the UK on enhancing the charity’s engagement with secondary schools
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Weston College
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United Kingdom
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Education Administration Programs
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500 - 600 Employee
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Copywriter
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Sep 2011 - Feb 2012
-Wrote press releases and produced copy for the college’s website and print marketing materials -Project managed the monthly staff newsletter and contributed to social media campaigns and event management -Wrote press releases and produced copy for the college’s website and print marketing materials -Project managed the monthly staff newsletter and contributed to social media campaigns and event management
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mt Educación y Formación
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Spain
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Primary and Secondary Education
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1 - 100 Employee
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Teacher of English as a foreign language
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Oct 2009 - May 2011
-Taught English as a foreign language to children, teenagers and business people -Coordinated workshops for adults as part of weekend language immersion residentials -Taught English as a foreign language to children, teenagers and business people -Coordinated workshops for adults as part of weekend language immersion residentials
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New Start Publishing Ltd
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United Kingdom
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Book and Periodical Publishing
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Website editor and Scotland correspondent
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Feb 2006 - Jun 2009
-Wrote news stories and features for New Start, a national weekly trade magazine covering poverty, sustainable development and community regeneration -Managed website content and led on social media strategy -Wrote news stories and features for New Start, a national weekly trade magazine covering poverty, sustainable development and community regeneration -Managed website content and led on social media strategy
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North-West Evening Mail
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Newspaper Publishing
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1 - 100 Employee
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Reporter and education correspondent
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Oct 2003 - Jan 2006
-Reported on current affairs, local government, health, business and community development -Produced news and features on school issues as education reporter for one year -Reported on current affairs, local government, health, business and community development -Produced news and features on school issues as education reporter for one year
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Education
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2019 - 2020
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Distinction -
The University of Sheffield
MA, Journalism Studies -
The University of Sheffield
BA, English/ French -
Université du Québec à Montréal
French studies - year abroad -
Sheffield Hallam University
Tesol Certificate
Community
