Head of Redemption Merchandising

• Feb 2022 - Present

Strategic and commercial ownership of partnerships, pricing, content and marketing across Valuedynamx SmartRedeem product globally, as well as SmartEarn in ANZ. Managing a team of specialists across UK, France, UAE and Australia. Strategic and commercial ownership of partnerships, pricing, content and marketing across Valuedynamx SmartRedeem product globally, as well as SmartEarn in ANZ. Managing a team of specialists across UK, France, UAE and Australia.

Commercial Manager - Loyalty Commerce

• Feb 2020 - Apr 2022

I was seconded to Collinson's Australian office in Sydney to manage the growth and commercial performance of Collinson's e-commerce solutions in ANZ region. In addition, I maintained accountability for the global online strategy across content partnership management & supplier selection, category management, rewards management, marketing & pricing - with touch points across process & operations, content delivery, business analysis and data analytics. I was also responsible… Show more I was seconded to Collinson's Australian office in Sydney to manage the growth and commercial performance of Collinson's e-commerce solutions in ANZ region. In addition, I maintained accountability for the global online strategy across content partnership management & supplier selection, category management, rewards management, marketing & pricing - with touch points across process & operations, content delivery, business analysis and data analytics. I was also responsible for delivering a global commercial & operations framework to empower regional teams across the world to deliver sustainable performance across their loyalty commerce objectives.

Redemption Manager - Loyalty Commerce

• Nov 2017 - Feb 2020

I was responsible for the global optimisation of Collinson's loyalty redemption solution, SmartRedeem. Managing the category management, sourcing and content functions, I led the ongoing success of redemption performance as SmartRedeem branched out into new markets in Australia, Japan and South America.

E-Commerce Category Manager - Loyalty Commerce

• Jan 2015 - Nov 2017

I managed a sourcing team in multiple locations around the world and I oversaw the management of content sourcing &supplier relations. It was my job to work closely with our client base to analyse and report on redemption performance and to maximise customer engagement through intelligent product & category selection. I supported business development during key wins and I laid the foundation for the processes which underpinned the success of the redemption programs.

Senior Global Sourcing Manager

• Dec 2010 - Dec 2014

At Loylogic, I was responsible for the delivery of content and sourcing strategies for all global loyalty program markets outside of the UAE. My primary objective was to deliver compelling rewards catalogues that would engage loyalty program members and drive their spending behaviour to deliver transactional revenues. Managing a team of sourcing specialists, In Brighton, Zurich and Finland, my key responsibilities were: • Reward Sourcing Strategy Definition & Delivery.… Show more At Loylogic, I was responsible for the delivery of content and sourcing strategies for all global loyalty program markets outside of the UAE. My primary objective was to deliver compelling rewards catalogues that would engage loyalty program members and drive their spending behaviour to deliver transactional revenues. Managing a team of sourcing specialists, In Brighton, Zurich and Finland, my key responsibilities were: • Reward Sourcing Strategy Definition & Delivery. Effective category management – knowing what sells where and at what price. Analysis of member behaviour to identify which rewards will drive website visits & repeat redemptions. To deliver product selection plans to my team based on findings. • Brand Partnership Acquisition. To manage, source, pitch and negotiate strategic supplier partnership agreements with merchants & brands offering compelling products & services. • Promotion / Offer Sourcing. I managed the team to respond to client briefs for compelling offers that will drive transactional revenue and orders in Loylogic reward platforms. • Ancillary Revenue Generation. To promote and build a revenue pipeline by developing merchant communications / advertising, raffles, performance deals and listing fees. • Partnerships Management. To maximise transactional & ancillary revenues through effective account management of the partnerships portfolio. This included country visits and face to face meetings, presentations of new propositions, communication via Skype, email, telephone. Definition & negotiation of contractual terms, margins, product range, communications planning & marketing briefs. Show less At Loylogic, I was responsible for the delivery of content and sourcing strategies for all global loyalty program markets outside of the UAE. My primary objective was to deliver compelling rewards catalogues that would engage loyalty program members and drive their spending behaviour to deliver transactional revenues. Managing a team of sourcing specialists, In Brighton, Zurich and Finland, my key responsibilities were: • Reward Sourcing Strategy Definition & Delivery.… Show more At Loylogic, I was responsible for the delivery of content and sourcing strategies for all global loyalty program markets outside of the UAE. My primary objective was to deliver compelling rewards catalogues that would engage loyalty program members and drive their spending behaviour to deliver transactional revenues. Managing a team of sourcing specialists, In Brighton, Zurich and Finland, my key responsibilities were: • Reward Sourcing Strategy Definition & Delivery. Effective category management – knowing what sells where and at what price. Analysis of member behaviour to identify which rewards will drive website visits & repeat redemptions. To deliver product selection plans to my team based on findings. • Brand Partnership Acquisition. To manage, source, pitch and negotiate strategic supplier partnership agreements with merchants & brands offering compelling products & services. • Promotion / Offer Sourcing. I managed the team to respond to client briefs for compelling offers that will drive transactional revenue and orders in Loylogic reward platforms. • Ancillary Revenue Generation. To promote and build a revenue pipeline by developing merchant communications / advertising, raffles, performance deals and listing fees. • Partnerships Management. To maximise transactional & ancillary revenues through effective account management of the partnerships portfolio. This included country visits and face to face meetings, presentations of new propositions, communication via Skype, email, telephone. Definition & negotiation of contractual terms, margins, product range, communications planning & marketing briefs. Show less

Loyalty Partner Manager

• Apr 2009 - Dec 2010

I was responsible for the management of four major accounts within Visa Europe as part of Emax Loyalty 'partnership sourcing' offering - sourcing marketing offers and discount deals for Visa card-holders. My job was to work from client briefs to source, implement and manage strategic partnership agreements with merchants and businesses across Europe, notably within countries in Scandinavia. These partnerships would then be used to leverage consumer offers to Visa card-holders in… Show more I was responsible for the management of four major accounts within Visa Europe as part of Emax Loyalty 'partnership sourcing' offering - sourcing marketing offers and discount deals for Visa card-holders. My job was to work from client briefs to source, implement and manage strategic partnership agreements with merchants and businesses across Europe, notably within countries in Scandinavia. These partnerships would then be used to leverage consumer offers to Visa card-holders in specific country markets. I built sustainable relationships with some of the most recognisable brands in retail, telecoms, travel, hospitality and IT. I had P&L responsibility for this division with four reportees.

Project Resource Manager

• Dec 2006 - Apr 2009

I oversaw all of the project resourcing requirements for the loyalty & consulting divisions of Emax. I built a revenue stream that generated over £2M in two years and developed key accounts with notable names such as Pricewaterhouse Coopers, Vodafone Global, McAfee. I developed a sub-contractor network of over 200 highly skilled consultants to deliver multiple workstreams in some major change programs, within the private and public sector.

Various Contract Assignments

• Oct 2004 - Dec 2006

Offering recruitment best practice - implementing new recruitment functions, process improvement, training & coaching services. Worked for Blue Arrow, Carlisle Group, Travail, Northamptonshire County Council. Offering recruitment best practice - implementing new recruitment functions, process improvement, training & coaching services. Worked for Blue Arrow, Carlisle Group, Travail, Northamptonshire County Council.

Recruiter

• Jul 2000 - Oct 2004

Junior Press Officer.

• Jul 1995 - Jul 2000