Experience

Cheese Merchants
• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Vice President Marketing

  • Nov 2022 - Present


Great Lakes Wellness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing & Sales Director

  • Feb 2017 - Dec 2021

  Great Lakes Wellness company was facing a maturing market and increased competitive threats. Hired to build and lead a sales and marketing powerhouse encompassing the following: marketing manager, graphic designer, social influencers, agency support, and sales professionals. Also led Customer Service & Sales, while professionally developing a team of 13. Created growth programs for key accounts and partnered with Natural channel retailers and distributors. Interviewed, hired, and managed agency partners. Created brand standards, 3rd party claims guidance, and compliant labels for international markets. Helped position the company for Private Equity sale, which was completed on 8/31/2020. Key Accomplishments: - Sold in and won Trader Joe’s Collagen business by partnering with TJ’s innovation team based on relationship selling; number one supplement at TJ’s, available nationally at 500+ locations for 3+ years - Lead for eCom, where PPC campaigns across Google Ads, Bing, Facebook, and Instagram resulted in orders being up 141% in 2020 vs. PY; Combined Return On Ad Spend (ROAS) of 5+. - Lead for Amazon (largest sales channel) where Amazon Advertising Display and Sponsored Ads ROAS of 10+, which later settled into the 7.5 range - Change management from utilizing Amazon 3rd party merchants at wholesale to selling FBA ourselves at MAP; doubling channel margin - Assist team with SEO, transition to Shopify, and e-mail campaigns, which resulted in 69% revenue growth 2020 vs 2019 Show less



The Kraft Heinz Company

• Netherlands
• Food & Beverages
• 1 - 100 Employee

• Senior Associate Brand Manager

  • Jan 2010 - May 2016

  General Manager responsibility for coffee brands with total revenue exceeding $100MM (Gevalia, Maxwell House, Tassimo, Cafe Collection, Yuban, Sanka & Private Label). P&L owner with accountability for the total business. Managed a large cross-functional team encompassing Product Supply, R&D, Quality, Innovation, Business Development, Regulatory & Operations. The division (and broader industry) faced significant headwinds resulting in systematic restructuring. My ability to quickly take on new businesses enabled me to become the last man standing in what was widely regarded as the most challenging category. Key Accomplishments: - Double-digit growth 3 consecutive years leading a "big bet" growth-oriented business. - As part of a company split between Kraft and what became Mondelez, I led an exit from our manufacturing plant in Sweden (went to Mondelez) to a third party manufacturer (TPM) in the US. - Delivery of 3-year strategic plan and roadmap. - Led continuous margin improvement initiatives. Show less



Kraft Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Associate Brand Manager

  • Jan 2013 - Sep 2013

  In this special assignment, I managed the Kraft Dressing and Jams/Jelly/Honey businesses with total revenue exceeding $83MM. I was specifically tasked with launching innovative flexible packaging across the core 8 Kraft dressings. The DuPont award-winning YES Pack was the first in the industry designed to be sustainable and easier to use. We exceeded the initial full-year plan in 9 months (3MM+ lbs.), while closely monitoring cannibalization impact from the core business. Led a President's Award winning reformulation project resulting in $6MM+ in annual productivity. The team leveraged consumer/operator testing across 9 formulas and 40+ SKUs with not a single complaint. Show less

• Associate Brand Manager

  • Mar 2008 - Jan 2010

  In this role, I managed Convenience Coffee & Powdered Soft Drinks with total revenue exceeding $58MM (Maxwell House, General Foods International Coffee, Sanka, Crystal Light, Tang, Country Time). The team was faced with significant capital expenses for one of our product lines and I led a project to move the business to a TPM. This project was completed with no customer cuts or quality complaints and saved the business unit $1.4MM+ annually.

• Corporate Training Associate

  • Mar 2006 - Mar 2008

  In this diverse role, I was responsible for developing & training an internal/external staff of 190 for North American portfolio and corporate initiatives. This position presented numerous opportunities to work beyond my jurisdiction to create value to the Global Consumer Relations team. I was the first to leverage Kraft's consumer database of 3MM+ annual contacts with various brand teams to re-engage disenfranchised consumers. These initiatives resulted in 3 times the average redemption rates. This documented process went on to become the gold standard and became a cost-efficient way for brands to work with internal data that was not previously being leveraged. I received an Above & Beyond the Call of Duty Award from then President & CEO, Irene Rosenfeld. Show less



EDMC

• United States
• Education Management
• 700 & Above Employee

• Associate Director of Admissions

  • Jan 2002 - Feb 2006

  Top-ranked sales professional, regularly exceeded sales goals. This role made me a better marketer because it helped me relate to sales teams in multiple organizations. Success led to a national role managing sales & compliance training for all new hires across 26 schools of the Art Institute. Managed a team of 3 to President’s Club in 2005. Top-ranked sales professional, regularly exceeded sales goals. This role made me a better marketer because it helped me relate to sales teams in multiple organizations. Success led to a national role managing sales & compliance training for all new hires across 26 schools of the Art Institute. Managed a team of 3 to President’s Club in 2005.