Barry Baker
Owner at Barry Baker Consulting- Claim this Profile
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Bio
Peter Weiss
I had the pleasure of working with Barry for just over 4 years at Absorbent Products and learned a lot from him. Barry was my Direct Manager and the Director of Sales for Canada & the US and he has the defined skill of being a great leader and coach in guiding a team and individuals to achieve their goals & best results both individually and collectively. His supportive approach and enthusiasm in championing sales is infectious. I worked in tandem with Barry on National Accounts and his direct, articulate approach during tough negotiations was great to see. Barry gained trust and established relationships with buyers and peers alike and is a likeable, gregarious, fun person to have on your team. You always knew when Barry was in the room, he is a person that people gravitate towards. Barry is truly one of the best Managers that I have had the pleasure of working with.
Jim Harrison
I had the pleasure to work with Barry for several years and I thoroughly enjoyed Barry’s honest effort that he put into every customer relationship negotiation, business opportunity and of course his friendships. He demonstrated a high level of integrity and honor in every customer relationship. It was a pleasure to work with Barry. Good luck with your new endeavour!
Peter Weiss
I had the pleasure of working with Barry for just over 4 years at Absorbent Products and learned a lot from him. Barry was my Direct Manager and the Director of Sales for Canada & the US and he has the defined skill of being a great leader and coach in guiding a team and individuals to achieve their goals & best results both individually and collectively. His supportive approach and enthusiasm in championing sales is infectious. I worked in tandem with Barry on National Accounts and his direct, articulate approach during tough negotiations was great to see. Barry gained trust and established relationships with buyers and peers alike and is a likeable, gregarious, fun person to have on your team. You always knew when Barry was in the room, he is a person that people gravitate towards. Barry is truly one of the best Managers that I have had the pleasure of working with.
Jim Harrison
I had the pleasure to work with Barry for several years and I thoroughly enjoyed Barry’s honest effort that he put into every customer relationship negotiation, business opportunity and of course his friendships. He demonstrated a high level of integrity and honor in every customer relationship. It was a pleasure to work with Barry. Good luck with your new endeavour!
Peter Weiss
I had the pleasure of working with Barry for just over 4 years at Absorbent Products and learned a lot from him. Barry was my Direct Manager and the Director of Sales for Canada & the US and he has the defined skill of being a great leader and coach in guiding a team and individuals to achieve their goals & best results both individually and collectively. His supportive approach and enthusiasm in championing sales is infectious. I worked in tandem with Barry on National Accounts and his direct, articulate approach during tough negotiations was great to see. Barry gained trust and established relationships with buyers and peers alike and is a likeable, gregarious, fun person to have on your team. You always knew when Barry was in the room, he is a person that people gravitate towards. Barry is truly one of the best Managers that I have had the pleasure of working with.
Jim Harrison
I had the pleasure to work with Barry for several years and I thoroughly enjoyed Barry’s honest effort that he put into every customer relationship negotiation, business opportunity and of course his friendships. He demonstrated a high level of integrity and honor in every customer relationship. It was a pleasure to work with Barry. Good luck with your new endeavour!
Peter Weiss
I had the pleasure of working with Barry for just over 4 years at Absorbent Products and learned a lot from him. Barry was my Direct Manager and the Director of Sales for Canada & the US and he has the defined skill of being a great leader and coach in guiding a team and individuals to achieve their goals & best results both individually and collectively. His supportive approach and enthusiasm in championing sales is infectious. I worked in tandem with Barry on National Accounts and his direct, articulate approach during tough negotiations was great to see. Barry gained trust and established relationships with buyers and peers alike and is a likeable, gregarious, fun person to have on your team. You always knew when Barry was in the room, he is a person that people gravitate towards. Barry is truly one of the best Managers that I have had the pleasure of working with.
Jim Harrison
I had the pleasure to work with Barry for several years and I thoroughly enjoyed Barry’s honest effort that he put into every customer relationship negotiation, business opportunity and of course his friendships. He demonstrated a high level of integrity and honor in every customer relationship. It was a pleasure to work with Barry. Good luck with your new endeavour!
Experience
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Barry Baker Consulting
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Owner
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Oct 2022 - Present
- Interim VP/Director of Sales - Accelerate business strategies from Seed to Scale - Recruit and Coach account reps to achieve revenue targets - Negotiate agreements from handshake to complex contract - Recapture and manage key accounts/C-suite relationships - Identify Ideal Customer characteristics across verticals - Distill and communicate key value propositions to drive demand - Interim VP/Director of Sales - Accelerate business strategies from Seed to Scale - Recruit and Coach account reps to achieve revenue targets - Negotiate agreements from handshake to complex contract - Recapture and manage key accounts/C-suite relationships - Identify Ideal Customer characteristics across verticals - Distill and communicate key value propositions to drive demand
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Big Country Equipment Repair LTD
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Canada
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Repair and Maintenance
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1 - 100 Employee
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Sales and Business Development Manager
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Dec 2022 - Present
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Progressive Planet Solutions
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Canada
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Agriculture, Construction, Mining Machinery Manufacturing
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1 - 100 Employee
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Vice President of Business Development & Key Accounts
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May 2022 - Oct 2022
- Recovered Fortune 500 account and improved margin - Led complex negotiations between hostile stakeholders - Implemented successive price increases across verticals - Developed and delivered presentations to investor community - Recovered Fortune 500 account and improved margin - Led complex negotiations between hostile stakeholders - Implemented successive price increases across verticals - Developed and delivered presentations to investor community
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Absorbent Products Ltd.
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Canada
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Manufacturing
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1 - 100 Employee
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Director of Sales
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May 2015 - Apr 2022
- Produced 5 consecutive best-ever top-line results- Led team to 5 year/110% revenue growth without sacrificing margin- Recaptured hostile US distributor, grew to revenue and profit leader- Doubled Canadian footprint with Fortune 500 Big Box retailer, increasing sales by 90%- Won US-wide distribution of key product with Fortune 500 rural lifestyle retailer- Beat budget for new US plant by 45% in first year- Launched Asia-Pacific GTM, landing largest customer for new product- Developed productive relationships with regulators & industry associations- Reviewed and approved travel, marketing, design, and expense
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Manager of Major Accounts
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Sep 2014 - Apr 2015
- Won first product listings with Canada's largest Pet chain- Won first product listings with Canada-wide retail tool chain- Recaptured disaffected Fortune 500 Big Box retailer after 5-year hiatus- Established nation-wide distribution in Industrial Safety vertical
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Director of Sales, Canada
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Apr 2013 - Aug 2014
- Implemented first price increase in 5 years- Initiated sales pipeline and data-focused oversight of sales team- Updated customer demonstrations/presentations to drive excitement & demand
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Director of Professional Services
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Jan 2006 - Apr 2013
- Executed Online Go-To-Market plan for 200+ print publications - Curated and delivered Sales & Marketing "Boot Camp" seminars - Trained more than 1,000 Sales Reps, Managers, and Executives - Drove CMS (SaaS) demand creation initiative for top B2B customer vertical - Developed template-based sales force assessment protocols - Wrote white papers and columns for print and digital periodicals - Beat budget by selling 100+ online training memberships during launch year - Executed Online Go-To-Market plan for 200+ print publications - Curated and delivered Sales & Marketing "Boot Camp" seminars - Trained more than 1,000 Sales Reps, Managers, and Executives - Drove CMS (SaaS) demand creation initiative for top B2B customer vertical - Developed template-based sales force assessment protocols - Wrote white papers and columns for print and digital periodicals - Beat budget by selling 100+ online training memberships during launch year
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eOptimize Advanced Systems Inc.
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Canada
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Software Development
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Founder / CTO
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1999 - Sep 2005
- Led development of mathematically-optimized enterprise resource scheduling solutions - Hired & managed team of software analysts & developers - Aligned remote team with lightweight Balanced Scorecard - Led rapid iterative product development cycles - Fostered culture of consistent on-time delivery - Presented to Investors in support TSX.V public transaction - Member, Microsoft Partner Advisory Council for Emerging ISVs - Led development of mathematically-optimized enterprise resource scheduling solutions - Hired & managed team of software analysts & developers - Aligned remote team with lightweight Balanced Scorecard - Led rapid iterative product development cycles - Fostered culture of consistent on-time delivery - Presented to Investors in support TSX.V public transaction - Member, Microsoft Partner Advisory Council for Emerging ISVs
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Senior Programmer/Analyst
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Jun 1996 - Jan 1999
- Designed & developed electronic claims (EDI) interface for healthcare practice management system - Managed Y2K remediation for suite of commercial hospital software programs - Designed & developed electronic claims (EDI) interface for healthcare practice management system - Managed Y2K remediation for suite of commercial hospital software programs
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Software Development Manager, Pharmacy
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May 1991 - May 1996
- Managed a team of 7 analysts, developers, and quality assurance staff - Led construction & global implementation of Rx informatics for Dept. of National Defence (DND) - Managed a team of 7 analysts, developers, and quality assurance staff - Led construction & global implementation of Rx informatics for Dept. of National Defence (DND)
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Community
