Experience

TiffinLabs

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• General Manager - Singapore

  • Mar 2023 - Present

  TiffinLabs is a food technology company that is re-engineering the food value chain to create highly scalable delivery-focused food concepts and easy-to-implement menus assisting restaurants to maximize their revenues with zero startup costs.

• Country Marketing Lead

  • Apr 2022 - Mar 2023



Next Gen Foods

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Manager, Innovation & Strategy

  • 2021 - 2022

  Founded in 2020, Next Gen Foods is a food tech startup developing and commercializing delicious, innovative, and sustainable plant-based food brands – including TiNDLE, chicken made from plants, and Mwah!, creamy and indulgent dairy-inspired products. The company has raised a $100 million Series A funding round – the largest Series A to date for a plant-based meat company. Founded in 2020, Next Gen Foods is a food tech startup developing and commercializing delicious, innovative, and sustainable plant-based food brands – including TiNDLE, chicken made from plants, and Mwah!, creamy and indulgent dairy-inspired products. The company has raised a $100 million Series A funding round – the largest Series A to date for a plant-based meat company.



Subway

• Restaurants
• 700 & Above Employee

• Senior Lead, Strategy & Insights - APAC

  • Jun 2019 - Sep 2021

  Subway is an American multi-national fast food restaurant franchise. Today, the Subway brand is the world's largest chain with more than 44,000 locations around the world. • Awarded the Subway HQ ‘Innovator Award 2020’ for the creation of the dynamic and comprehensive model for the completion of APAC’s Annual + 5 Year Growth and Operating Plan Subway is an American multi-national fast food restaurant franchise. Today, the Subway brand is the world's largest chain with more than 44,000 locations around the world. • Awarded the Subway HQ ‘Innovator Award 2020’ for the creation of the dynamic and comprehensive model for the completion of APAC’s Annual + 5 Year Growth and Operating Plan



BreadTalk Group Pte Ltd

• Singapore
• Food & Beverages
• 400 - 500 Employee

• Manager, International Franchise - APAC

  • May 2019 - Jul 2019

  BreadTalk Group Pte Ltd was founded as a bakery brand in Singapore in 2000 and listed on the SGX in 2003, before delisting in 2020. It has since expanded to more than 900 retail stores spread across 15 markets. Its brand portfolio consists of BreadTalk, Toast Box, Food Republic, Food Junction, Bread Society, Sō Ramen, Thye Moh Chan, The Icing Room, Butter Bean and partner brands such as Din Tai Fung, Song Fa Bak Kut Teh and Wu Pao Chun Bakery.

• Senior Analyst, Market Intelligence & Strategy - CEO’s Office

  • Aug 2018 - May 2019



Restaurant Brands International

• Canada
• Food and Beverage Services
• 700 & Above Employee

• Regional Analyst, Operations - Popeyes APAC and EMEA

  • Jul 2018 - Aug 2018

  Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®.

• Regional Analyst, Franchise Profitability - Burger King APAC and EMEA

  • Dec 2017 - Jul 2018

• Management Trainee, Leadership Development Program

  • Jul 2017 - Dec 2017



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Intern, Retail Measurement Services

  • Jul 2016 - Dec 2016

  Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange and used to be a component of the S&P 500. • Awarded the Nielsen Simply Excellent Awards: Silver and Bronze Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange and used to be a component of the S&P 500. • Awarded the Nielsen Simply Excellent Awards: Silver and Bronze



Select Group Pte Ltd

• Singapore
• Food & Beverages
• 100 - 200 Employee

• Intern, Management Associate

  • Apr 2016 - Jul 2016

  Select Group is a leading food service provider in Singapore with well-known brands such as Stamford Catering, Peach Garden Chinese Restaurant, and a host of other own food retail concepts. Select Group is a leading food service provider in Singapore with well-known brands such as Stamford Catering, Peach Garden Chinese Restaurant, and a host of other own food retail concepts.



SeaTown Holdings International

• Singapore
• Financial Services
• 1 - 100 Employee

• Intern, Risk & Investment

  • Apr 2015 - Jul 2015

  A wholly-owned subsidiary of Seviora Holdings, and indirectly owned by Temasek Holdings. A wholly-owned subsidiary of Seviora Holdings, and indirectly owned by Temasek Holdings.



Singapore Civil Defence Force

• Singapore
• Government Administration
• 700 & Above Employee

• Senior Officer

  • May 2011 - Apr 2013

  • Coy Commander for MRT Shelter Company under the Public Shelter and Resilience Unit • Platoon Commander, 2nd IC for Alpha Company • Awarded the Service Excellence Award AY13 • Coy Commander for MRT Shelter Company under the Public Shelter and Resilience Unit • Platoon Commander, 2nd IC for Alpha Company • Awarded the Service Excellence Award AY13