Barry Rutherford
Vice President of Marketing at Revily- Claim this Profile
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Bio
Experience
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Revily
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President of Marketing
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Nov 2016 - 7 years 2 months
Atlanta, GA I execute the marketing, communication and business development for an industry leading Business Intelligence SaaS platform. My responsibilities include developing and executing marketing strategies in the areas of Account Based Marketing, branding, lead generation, SEO and digital promotion, content marketing, digital advertising, marketing automation, social media marketing, and event marketing. In addition I work closely with each member of our sales team to make sure our go-to-market… Show more I execute the marketing, communication and business development for an industry leading Business Intelligence SaaS platform. My responsibilities include developing and executing marketing strategies in the areas of Account Based Marketing, branding, lead generation, SEO and digital promotion, content marketing, digital advertising, marketing automation, social media marketing, and event marketing. In addition I work closely with each member of our sales team to make sure our go-to-market strategies are executed with precision.
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Vice President of Sales
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Mar 2015 - Nov 2016
Atlanta, GA I managed and trained a sales team of five representatives in three different states. Sales included four editions of Revily's software product and over 20 different services products. I created and implemented two B2B sales efforts (Enterprise SaaS as well as Research Services sales) which generated over $3.2M in sales. I developed sales quotas. In addition I created quotes, proposals, pricing calculators, and contracts for Revily's customers and prospects.
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Vice President of Product
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Nov 2013 - Mar 2015
Atlanta, Georgia I led and grew a development team of six that brought our first software product to market that helped over 50 Conservative campaigns win office in 2014. I successfully implemented an Agile Development workflow that worked great for our development team and our product, resulting in a beta product to market within 60 days starting development. Responsibilities included: leading product development with our UI team, Data Development Team and App Development Team, Scrum Leader, Product Owner, and… Show more I led and grew a development team of six that brought our first software product to market that helped over 50 Conservative campaigns win office in 2014. I successfully implemented an Agile Development workflow that worked great for our development team and our product, resulting in a beta product to market within 60 days starting development. Responsibilities included: leading product development with our UI team, Data Development Team and App Development Team, Scrum Leader, Product Owner, and UI testing.
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Burrell & Company
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United States
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Advertising Services
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1 - 100 Employee
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Vice President of Operations and Partner
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Dec 2009 - Nov 2013
I developed social media strategies, interactive websites, mobile apps, and created lasting brands for political campaigns and organizations. Our social media services included developing Facebook applications, targeted advertising campaigns, and online voter and donor development applications. In four years, our solution gave clients over 4 million Facebook fans, 2 million Twitter followers and 200+ million impressions for Facebook, Display and Search ads. In 2012, our solution helped… Show more I developed social media strategies, interactive websites, mobile apps, and created lasting brands for political campaigns and organizations. Our social media services included developing Facebook applications, targeted advertising campaigns, and online voter and donor development applications. In four years, our solution gave clients over 4 million Facebook fans, 2 million Twitter followers and 200+ million impressions for Facebook, Display and Search ads. In 2012, our solution helped make the Herman Cain Presidential campaign go viral after his decisive win in the South Carolina Republican Debate. In addition, our team led the brand design, mobile app and website development for Mr. Cain's 2012 campaign. In addition to developing digital strategies for Conservative campaigns we created significant GOTV campaigns with ROBO dials, Direct Mail, TV, Radio ads etc. as well as handled private polling for 100+ campaigns throughout the southeast. Burrell & Company's polling, played a significant roll in the 2010 midterms in North Carolina, as Republicans took both the state house and senate for the first time in over 100 years. Show less
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The Washington Political Group
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Broadcast Media Production and Distribution
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Consultant
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Dec 2008 - Dec 2009
Suwanee, GA As a Political Consultant for the Washington Political Group, I focused on data-driven campaign solutions and using broadcast media to reach voters. WPG specialized in ROBO calls and Automated Polling that helped Conservatives get elected to office. During my time at the Washington Political Group we expanded our base from GA, TN, KY to NC, SC, FL, MS, LA, MI, MA and NY.
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Education
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University of Georgia - Terry College of Business
BBA, Marketing