Marketing Coordinator

• May 2023 - Present

Marketing and Social Media Assistant

• Jun 2022 - Feb 2023

• Created a full marketing plan which included competitor analysis, SMART goals, and a social media strategy. • Assisted the graphic designer in making videos and graphics which were used for social media, conferences, and business development. • Optimised SEO on product images using keywords to improve organic Google search rankings. • Utilised Google Analytics and Firebase Analytics to monitor the analytical success of the website and app to measure performance of campaigns. • Received training from digital marketing experts and graphic designers to boost my knowledge in Google AdSense, YouTube Advertising, Blender and Adobe After Effects. • Managed all Social Media content on a variety of platforms including LinkedIn, Facebook, Twitter, Instagram, YouTube and TikTok as well as uploading to the website. • Liaised with language consultants and Chinese representatives to promote the educational app across China. • Presented at an array of events and expos including Digital DNA, Invent 2022 final and educational conferences in line with universities and schools. • Operated highly advanced marketing software including Facebook Pixel, Meta SEO Inspector and VidIQ. • Ran a YouTube marketing campaign in which I got Academic Fish to rank number 1 in YouTube organic search for the keyword 'Free Maths Support'. • Utilised HTML code to assist the structure and content within the web page. • Performed email campaigns using tools including Hunter.io and Mailerlite to maintain close relationships and to build our userbase. Show less

Marketing and Communications Placement Student

• Jul 2021 - Jul 2022

• Created content for Kane’s LinkedIn page and Website and uploaded using Craft Content Management System. • Measured the success of our LinkedIn Campaigns by using Google Analytics and tracking links. SEO Goals were also set up to help produce more detailed showings of the increased organic search engine performance. • Designed and edited graphics and videos using Sony Vegas and Photoshop, which were used for internal communications for Head Office in Northern Ireland and London. • Organised many company events as part of the Social Committee and had to liaise with London office to replicate similar events for all locations. • Executed Internal email marketing using Mailchimp to create and distribute Monthly Communication Notices to all employees. • Wrote devising Press Releases for company news stories and took charge of the photography for the photoshoots. Furthermore, I then added these news stories and case studies to the website using the content management system. Show less

Customer Service Assistant

• Apr 2020 - Jul 2021

• Communicated efficiently with all customers and staff. • Upsold all reduced items and utilised promotional offers such as buy one get one free. • Distributed Loyalty cards to customers to boost customer retention. • Handled and counted money from customer purchases within the shop. • Formed a comfortable environment within the shop to encourage customers to spend longer in Carlisle’s. • Liaised with suppliers from Dale Farm and Coca Cola to bring in deliveries to the store. • Communicated efficiently with all customers and staff. • Upsold all reduced items and utilised promotional offers such as buy one get one free. • Distributed Loyalty cards to customers to boost customer retention. • Handled and counted money from customer purchases within the shop. • Formed a comfortable environment within the shop to encourage customers to spend longer in Carlisle’s. • Liaised with suppliers from Dale Farm and Coca Cola to bring in deliveries to the store.

Marketing Intern

• Feb 2021 - Apr 2021

• Created and monitored social media content for Douds Digital Media social media accounts including Facebook, Instagram, and LinkedIn whilst engaging with other social accounts. • Communicated with clients and created their content through making content calendars, whilst developing graphics for their social media pages by using Photoshop and Canva. • Brainstormed many innovative ideas individually of how Douds Digital Media can improve their status and be a more recognisable brand for acquiring new clients. • Conducted a blog-page for the company, uploaded to the website through WordPress and used Google Analytics and tracking links to analyse performance. • Completed a regular competitor analysis report based each month showcasing their performance. Show less

Customer Service Assistant

• Apr 2019 - Jun 2020

• Kept a professional appearance and welcomed all guests into the hotel. • Provided food and beverages for all guests as I made their stay very rememberable. • Encouraged all guests to purchase the specials from the Hotel. • Kept a professional appearance and welcomed all guests into the hotel. • Provided food and beverages for all guests as I made their stay very rememberable. • Encouraged all guests to purchase the specials from the Hotel.