Experience

SmartBrew

• Canada
• Food Production
• 1 - 100 Employee

• VP Business Development

  • Sep 2013 - Present



Golf Prince Edward Island

• COO

  • Jan 2007 - Dec 2011

  Oversaw all administrative, management, marketing, and sales activities to establish and grow a highly effective, conversion-driven golf marketing consortium. - 300% increase in sales for reservation center and long-haul package sales in a 2.5 year period;- Achieved IAGTO’s 2011 Undiscovered Destination of the Year Award as voted on by the International Golf Travel Writers Association;- Implemented CRM and tee time booking platforms, digital marketing, social media, and tracking mechanisms;- Coordinated all web-based golf marketing solutions, media, and FAM tours;- Managed relationships with senior level industry representatives, government, funders, and other stakeholder groups; and- Acted as media spokesperson and represented the industry internationally.- Golf Channel’s “Big Break” Production - Responsible for all associated Conversion-driven, ROI activities, Micro-site, PR and all other marketing programs surrounding the hosting of this high exposure Golf Channel TV Program.- International Golf Couples Festival - Developed and oversaw all marketing and sales activities surrounding this annual event which saw participants golfers from all the over the globe attend



Tourism Business Development

• Consultant

  • Sep 2006 - Dec 2010

  Co-destination golf tourism marketing agreements, business development, marketing strategy, key partnership creation, and contract negotiation.Projects that have realized measurable results, received accolades, and achieved great success include: - NIKE Cross-Promotional Consumer Campaigns - Developed multiple, cooperative market platform exposure opportunities using many relevant market assets.- Delta Airlines/Golf PEI Cross Promotional Campaign - Rolled-out a complete program for promoting short stay and play packages in Boston and New York market.- CIRQUE DU SOLEIL Customized Production - Negotiated and undertook promotional planning for a one week “Cirque” event held in Charlottetown, Prince Edward Island- Golf Coastal Canada - Oversaw a collective marketing effort to draw core traveling golfers from New York, New Jersey and Pennsylvania (tri-state) to the East Coast of Canada through a strategic partnership formed between Golf Prince Edward Island, Golf Nova Scotia, Golf New Brunswick and Golf Newfoundland.- All-Inclusive Golf Package Pilot Program - Initiated, refined and tested a pilot campaign to determine golfer receptiveness to all-inclusive air, golf, lodging, and other golf activities packages within the Boston market place.- “ISLAND KITCHEN Party” Entertainment Roadshow - Co-concept originator, marketing manager and implementation of this event which formed part of the world renowned “Ottawa Tulip festival”- “Cultural Explosion” Event - Established and refined 1.5 month, local talented entertainment event modeled after the Edinburgh Fringe Festival- Culinary Boot Camps - Refined and implemented a series of tourism oriented, one day, highly-participatory, thematic, culinary classes undertaken at the Culinary Institute of Canada, Charlottetown, Prince Edward Island



Top Line Performance

• Founder/Owner

  • Jan 2003 - Dec 2007

  International Sales and Business Development Consultant



DME Brewing Services

• VP Marketing and Sales

  • 1992 - 2004

• VP Marketing and Sales

  • 1992 - 2004