Experience

New Stance

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• New Business and Marketing Director

  • Apr 2023 - Present

  Responsible for raising awareness of New Stance and our deep expertise in Entertainment and Sports marketing to bring in new business and deliver agency growth. Responsible for raising awareness of New Stance and our deep expertise in Entertainment and Sports marketing to bring in new business and deliver agency growth.



THE FIFTH

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Growth Director

  • Sep 2021 - Apr 2023

  Responsible for delivering agency growth by helping brands and advertisers identify the opportunities social media networks and the content creators within them can offer. Responsible for delivering agency growth by helping brands and advertisers identify the opportunities social media networks and the content creators within them can offer.



Sky

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Director of Media Strategy, Innovation and Investment

  • Dec 2019 - Jun 2021

  Oversight of media strategy and the deployment of c.£250m media investment across multiple entertainment and telecoms products and services for the UK's largest advertiser. Responsible for leading the planning across all media channels, agency and partner management and ensuring Sky is innovating in a fast-moving media landscape.

• Director of Media

  • Oct 2018 - Dec 2019

  Responsible for creating integrated team of 27 bringing brand and activation planning disciplines together into single, integrated, cohesive unit. Team remit included media strategy, planning, delivery measurement and optimisation of all media investment including digital and social media across Sky portfolio of products and services. MARKETING & MEDIA STRATEGY Overseeing annual, quarterly and campaign planning. Responsible for the management of key media agency partners.Member of Marketing Leadership team (strategy development, people management)Team leadership (talent expertise, agency management and performance) Commercial media owner deals and contracts negotiation Media partner relationship managementMarket and headroom analysis, competitor monitoringInnovating media, partnerships, digital propositions, messaging and processes Built strategic partnerships across Sky and external partners Show less

• Head of Media Planning

  • Mar 2011 - Oct 2018

  Responsible for brand media strategy and budget, annual planning, auditing, agency management. Managed people and processes to maintain performance through time of rapid growth and expansion of products, services and media budgets as we became the UK's largest advertiser.



ISBA

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Member of Leadership group

  • Jul 2013 - Jun 2021

  Member of ISBA's Leadership Group, helping to identifying key issues and trends impacting UK advertisers and enhancing the effectiveness of marketing communications investment Member of ISBA's Leadership Group, helping to identifying key issues and trends impacting UK advertisers and enhancing the effectiveness of marketing communications investment



BT Group

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Media Strategist

  • Oct 2006 - Mar 2011

  Responsible for the creation and delivery of integrated media strategy driving advantage through improved efficiency of BT’s c.£90m media spend. Led ground breaking campaign approach for major BT Business SME campaign exceeding brand KPI metrics and sales targets. Management of agencies and auditors to ensure first class media delivery to maximise effectiveness of all ATL investment including online advertising. Responsible for the creation and delivery of integrated media strategy driving advantage through improved efficiency of BT’s c.£90m media spend. Led ground breaking campaign approach for major BT Business SME campaign exceeding brand KPI metrics and sales targets. Management of agencies and auditors to ensure first class media delivery to maximise effectiveness of all ATL investment including online advertising.



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Group Manager

  • 1998 - 2006

  Strategic development of client business; determining strategic principles, defining the role for communications, identifying partnerships, devising communication strategies and helping develop new business. Key client contact on accounts, responsible for budgets in excess of £35m. Overseeing the quality of media planning and buying and delivering quality service. Strategic development of client business; determining strategic principles, defining the role for communications, identifying partnerships, devising communication strategies and helping develop new business. Key client contact on accounts, responsible for budgets in excess of £35m. Overseeing the quality of media planning and buying and delivering quality service.