Experience

InterLnkd

• United Kingdom
• Embedded Software Products
• 1 - 100 Employee

• Co-Founder & Chief Executive Officer

  • Jun 2021 - Present



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Bain Advisor Network

  • Feb 2021 - Present

  Expert advisor on commercial projects, across high profile clients in the consumer goods, travel and airline industries, covering areas including loyalty, ancillary, revenue management, digital transformation and digital consumer journeys. Expert advisor on commercial projects, across high profile clients in the consumer goods, travel and airline industries, covering areas including loyalty, ancillary, revenue management, digital transformation and digital consumer journeys.



easyJet

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Strategy Director

  • Aug 2019 - Aug 2020

  Member of the Executive Leadership Team (Top 50), reporting directly to the board of directors to lead a key pillar of future strategic airline plans to win in the business travel space (B2B). Designed, executed and led a clear growth omnichannel strategy, maintaining strategic alignment with senior stakeholders across the business, for continued success. Created and implemented a set of new products to facilitate high-value consumer experience and deliver maximum return on investment, alongside a new digital sales and distribution strategy to maximise reach and revenue. Accountable for managing and growing the existing high-value key clients to improve profitability and performance. Direct line leadership of cross European market Business Development Teams Show less



AirAsia

• Malaysia
• Airlines and Aviation
• 700 & Above Employee

• AirAsia Group Director of Ancillary Revenue

  • Jan 2019 - May 2019

  Reported directly to the Group CEO responsible for developing group-wide B2C strategy to drive ancillary revenue across 9 airlines, within the AirAsia Group.Led innovation of e-commerce developments to transition from traditional website to an online market place, offering multi products to drive incremental revenue streams.Designed and implemented a subscription-based service to generate a new and continuous revenue stream to the business.Owned and developed pricing levers to maximise take-up rate of key ancillary products.Man management of all core and non-core Ancillary teams, across multiple countries of operation. Show less

• AirAsia X Group Chief Commercial

  • Jul 2017 - Dec 2018

  Reported directly to the owners as a member of the senior leadership team.Defined and led the business development strategy to maximise top-line revenue across the 3 key business areas within the AirAsia X Group, across all countries of operation, through the setting and communication of clear commercial omnichannel strategies and directing their implementation.Led and drove all commercial functions including Trading, Pricing, Network, Marketing, Sales & Distribution, Brand and Ancillary.Constantly reviewed new opportunities, through stringent market research and competitor analysis, while also negotiating closely with key stakeholders to deliver successful new routes by minimising cost and maximising revenue. Sought out key partnerships to elevate brand awareness in breakthrough markets and improve the customer proposition. Show less

• Group Head of Corporate Sales

  • Sep 2016 - Jul 2017

  Grew corporate sales revenue (x6) across 9 airlines within the AirAsia Group.Identified a significant SME opportunity and conceptualised and executed a new e-commerce corporate revenue driver called MyCorporate.Introduced new products to capture the business market, working closely with operations and finance to improve seamlessness for the corporate customer to deliver service excellence.Built new corporate functional teams and focus across every country of operation to tap the higher-yielding customer segment. Show less



Singapore Airlines

• Singapore
• Airlines and Aviation
• 700 & Above Employee

• Overseas Executive Management Programme

  • Oct 2014 - Sep 2016

  Led a key project reporting to the Executive Vice President Commercial and alongside a number of external consultants to identify and implement levers to drive significant new revenue opportunities.Held a number of progressive roles within Global Corporate Sales, including Head of Corporate Engagement, Head of Partnerships (Lifestyle, Hotel and Fashion suppliers) and Head of Corporate Sales Strategy. Undertook complete overview of global account management and industry strategy to drive significant revenue growth. Managed EMEA, Asia, SWP and America based sales teams, honing strong cultural understanding and management skills. Show less

• Regional Corporate Manager Europe

  • Jan 2012 - Oct 2014

  Reported directly to the Regional Vice President Europe, strategy lead for EMEA Sales teams: conceptualised, developed and implemented new European corporate sales strategy that increased revenue by 40% within the first year. Management of high-value industries of Lifestyle, Fashion, Consumer Goods, Finance, Oil & Gas and Basic Materials, Consumer Goods and Services, Pharmaceutical and Technology.Instrumental in developing a new global sales structure for Singapore Airlines.

• Market Development Manager UK & Ireland

  • Aug 2008 - Jan 2012

  Man management of nine team members, including day-to-day management, appraisals, leadership and motivation.Budget management including Advertising and PR budget planning.Overseeing PR, including managing and working with the appointed PR Agency. Management of partners including creative agency and buying agency.Management of industry partners, including hotel, lifestyle and leisure.Identifying and growing new distribution channels, specifically digital to significantly grow internet penetration.Strategic business management, including price, placement, product management and brand protection. Show less

• Management Trainee leading to Marketing Executive & Sales Executive

  • Aug 2005 - Aug 2008



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Junior Marketing Manager

  • Jun 2003 - Sep 2004