Director of Sales

• Jan 2020 - Present

• Responsible for managing all sales operations. • Sales reporting, expense management and meeting sales targets, estimating sales and profit. • Lead and motivate the sales team to improve customer service with clients. • Design and implement strategic plans to reach sales targets. • Cultivate lasting relationships with the customer to grow customer loyalty. • Work with customers to better understand business needs and goals. • Assess costs, competition, and demand to identify selling opportunities Show less

Director of Sales

• Jul 2019 - Present

• Responsible for managing overall sales operations for Canada. • International collaboration US and China teams• Manage both direct and indirect accounts for smart LED and commercial product lines. • Sales reporting, expense management and meeting sales targets. • Collaborative forecasting and planning with accounts to ensure adequate supply for the demand. • Promotional planning and established partnerships to strategically grow sales.

Senior Account Executive

• Apr 2018 - Jul 2019

Director of Digital Sales North America

• Feb 2017 - Apr 2018

Build out the E-Commerce channel strategy by identifying target customers, target product offerings, and defining key service level metrics related to Amazon, Walmart, Ebay and other digital channels. Providing strong input on strategic direction, further sales expansion and profit optimization. Responsible to increase sales revenue and deliver on budget financial performance Hold at minimum annual Joint Business Planning session with Top key accounts to work collaboratively at a senior level to align future revenue growth plans. Remotely manage China Team to execute on all digital channels focused on operations, inventory, customer service and pricing. Engage in new account development activities to promote the value proposition of Comsale Computer. Ongoing analysis of sales data to understand sales trends including promotion sales lifts, product mix, and pricing. Provide leadership, guidance and coaching to a growing sales team. Show less

Senior Buyer

• Jan 2015 - Feb 2017

Negotiations with vendors including Microsoft, Nintendo, Electronics Arts, Warner and Bethesda Negotiations with vendors including Microsoft, Nintendo, Electronics Arts, Warner and Bethesda

Channel Executive Retail

• Oct 2013 - Jan 2015

Driving sales of Xbox One & Xbox 360 Consoles and related Games, Accessories and Xbox LIVE. Managing positive account relationships across major retail accounts, team collaboration with marketing and budget management. Responsible for managing merchandise development funds, achieving sales quota targets and accurately forecasting by account. Introducing new products and merchandising initiatives in store as well gauging return on investments placed in marketing vehicles such as flyers, holiday catalogues and online. Show less

Xbox Partner Account Manager

• Feb 2012 - Oct 2013

In short: Driving sales of Xbox 360 Console, Games, Accessories and Xbox LIVE. Managing positive account relationships across major retail accounts, team collaboration with marketing and budget management. Responsible for managing merchandise development funds by account and achieving sales quota and share targets and accurately forecasting.

Xbox Channel Marketing Manager

• Oct 2009 - Feb 2012

Retail channel marketing to lead and drive Xbox retail strategy in store experience. Strategic consulting on retail business planning and budgeting for Xbox product in store with an overall goal to improve share, enhance the customer experience and deliver on retailer objectives.

Electronics Buyer for Computers and Accessories

• Feb 2007 - Oct 2009

• Manage and develop strategic merchandise assortments through global and domestic sourcing and achieving financial goals. • Strong negotiation tactics on contracts, product costing and support to deliver incremental profit margin dollars +50% to previous years. Introduced new partnerships such as Acer, Toshiba and Dell resulting in +150% to sales since 2008. • Developed the import accessories program travelling in Asia and improving initial margins and profit +20% over domestic products. • Build annual marketing strategies including product selection for flyer layouts, online integration, TV and Radio ad spot to increase sales by +100% in computers. • Conceptualize new programs from product to new signage, fixtures and improving online experience to produce the highest growth category in electronics. • Exceptional leadership exhibited on team projects motivating others with a positive attitude. In addition, responsible for coaching assistants on personal development plans resulting in their promotions. Show less

Future Executive Program – Consumer Electronics Buyer

• Jun 1996 - Feb 2007

• Work spans over various store locations and positions throughout the organization including The Bay, Home Outfitters, and Zellers from store level to head office. • Starting May 2004 at head office in the future executive buyer program. Responsible for a $60M portfolio in electronics and generated +20% growth over 2 years. • Introduced consignment models that resulted in improved return on investment for digital media. • Grew the cellular prepaid business by 60% and the digital imaging business in cameras and camcorders by 50% in sales compared to the previous year. • Devised a business plan to exit a non profitable business of film development. Show less