Senior Account Executive - Social Media & Public Relations HighGround Inc.

• Oct 2017 - Present

Account Executive - Social Media & Public Relations

• Oct 2017 - Present

Barrett Coughlin, Account Executive - Social Media & Public Relations, serves as HighGround’s liaison between the firm’s longstanding reputation and the new digital realm of politics, exemplifying the importance of a multipronged approach to both social media and traditional forms of PR. Ms. Coughlin has a distinctive capacity to employ the art of influence by driving public opinion surrounding client-facing issues and generating persuasive, data-driven digital dialogues to sway lawmakers and industry leaders. Ms. Coughlin manages client social media accounts, website production, public relations needs, content creation, and digital ad buys. Most recently, Ms. Coughlin was recognized for her digital issue advocacy efforts on behalf of the League of Arizona Cities & Towns, the Water for Arizona Coalition & Outlaw Dirty Money. The firm was awarded two 2021 Campaigns & Elections Reed Awards for Best Online Video 2 Minutes & Under and Best Website and an AAPC Pollie award for "Best Collateral."

Community Manager

• Aug 2016 - Nov 2017

Combines PR and social media into two cohesive communicative entities that enhance the brand experience across all social channels. •Curates social content through a specified lens that solidifies the brand voice as one that resonates and engages the target consumer. •Conceptualizes digital communication strategies to effectively promote the brand identity amongst emerging and established industry influencers to then site key branding opportunities.•Designs influencer collaborations that align with overall brand objectives. •Identifies pivotal events that adhere to brand values for implementation of impactful, product driven activations. •Develops quantifiable impressions to analyze success of various initiatives.

Digital PR Assistant

• Dec 2015 - Aug 2016

Fostered all branded influencer relations, circulating new brand innovations and upcoming initiatives.•Generated invigorating product pitches that enhanced brand aesthetic to create compelling impressions across social landscapes. •Tracked the growth of emerging industry tastemakers to determine an effective means of outreach to expand the brands network. •Maximized the brick and mortar experience by strategizing in-store events that connected influencers with their audience and fortified a relationship with the brand. •Documented and analyzed daily press for company wide distribution. •Compiled monthly press for an internal comparison of quantifiable impressions.

Public Relations Assistant

• Oct 2015 - Dec 2015

Performed administrative duties to support all press facing initiatives. • Surveyed all relevant press outlets for daily recap. • Compiled notable press into a monthly press book, computing impressions and media values. • Modernized press databases for effective outreach. • Maintained the PR budget by actualizing invoices and monetizing gifting strategies. • Proposed weekly short and long lead strategies. • Actively researched industry trends to formulate tactical recommendations. • Initiated diverse learning techniques and managing skills to assemble a public relations internship program. • Monitored intern workflow and implemented constructive training to prepare interns for future endeavors.

Public Relations Intern

• Jan 2015 - Oct 2015

Assisted with organization and execution of all press facing obligations. •Conducted all sample trafficking for editorial, digital and broadcast media outlets. • Coordinated celebrity, influencer and editorial product seeding. •Monitored and composed noteworthy social media mentions. •Systematized and assembled monthly press books for review.•Optimized sample closet space, allocating specified product organization and overall space maintenance. •Assimilated competitor reports for effective evaluation and comparison. •Attended brand fashion shows to facilitate and manage various backstage tasks.

Public Relations Intern

• May 2015 - Aug 2015

Developed an innovative press kit template for The David & Gladys Wright House to exemplify the project's cultural significance in a positive frame. •Refined promotional products for The David & Gladys Wright House project to adhere to project values while boosting project awareness. •Established a client and supporter database. •Pooled demographic analytics to properly execute marketing strategies and outreach. •Contributed to weekly meetings to facilitate open and fluid communication between team members. •Assisted in arranging private events to engage the surrounding community.

Student Ambassador

• Aug 2013 - May 2014

•Conducted interactive tours for prospective Apparel Textile students/families•Effectively communicated course curriculum/requirements to answer questions regarding program•Emphasized the assets of the school and program to prospective parents/students

Student Assistant

• Aug 2013 - May 2014

•Greeted and assisted students and staff with departmental information •Managed daily administrative office duties •Aided university professors with assignment evaluations and attendance as needed