Tom Wilkinson

Director of Growth Marketing at Holded
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Spanish Professional working proficiency
  • English Native or bilingual proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Maria Castañeda

Tom is a great leader, capable of listening with empathy, motivating a team and bring A LOT of knowledge and strategy to everyday projects. He is inspiring at the same time as close to each one in the team. He has bring to the team a lot of structure and is really nice working with him, he makes my job easier, more interesting and fun.

Ruben Lozano

I have been led by Tom for 2 years in the area of performance marketing at Holded and his influence on me has been incredible. His experience and knowledge in the area of operations and data is enormous and has helped me a lot to be a much more oriented professional in data and analysis. I would love to have him again in any next challenge. He is a great leader and a fantastic mentor.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Marketing Leadership
    Reforge
    Nov, 2022
    - Nov, 2024
  • Advanced Growth Strategy - Spring 2020
    Reforge
    Apr, 2020
    - Nov, 2024
  • Google AdWords Certified Professional
    Google
    Feb, 2015
    - Nov, 2024
  • Google Analytics IQ
    Google
    Sep, 2010
    - Nov, 2024

Experience

  • Holded
    • Spain
    • Software Development
    • 100 - 200 Employee
    • Director of Growth Marketing
      • Nov 2021 - Present

      Holded is a cloud-based business management platform designed for SMEs - with more than 80,000 business users predominantly in Spain. In 2021 it was acquired by Visma (Oslo, Norway).

    • Growth Operations Manager
      • Jan 2020 - Nov 2021

      Focus areas: growth loops, paid marketing channels (Google Ads + Facebook), tracking + marketing attribution.

  • Typeform
    • United States
    • Software Development
    • 200 - 300 Employee
    • Senior Marketing Operations
      • Apr 2018 - Dec 2019

      Focused on enabling the most effective execution of strategies for the entire Marketing organisation in order to provide an improvement in overall marketing effectiveness and ROI.Focus Areas:> Paid Acquisition (SEM & Social)> Growth Modelling / Loops> Marketing Analytics + Marketing Attribution> Implementation of Google Analytics 360 & Google Tag Manager> Cookie Consent / GDPR / EU Privacy> Data Enrichment Tools> Tracking / Funnel Events / KPI Implementation

    • SEM, Paid Social & Marketing Analytics Manager
      • Dec 2016 - Mar 2018

      Manager of paid acquisition channels (SEM & Social) and Marketing Analytics/Attribution in the Marketing Growth team. Helped build the Marketing Acquisition team alongside the Head of Acquisition.

  • The Book of Everyone
    • United Kingdom
    • Consumer Goods
    • 1 - 100 Employee
    • SEM & Analytics Manager
      • Feb 2015 - Nov 2016

      Responsible for the implementation and management of Analytics (Google Tag Manager), and the set-up and management of multiple paid channels - AdWords, Bing & Facebook - which saw an 8,000% increase in monthly revenue over a single year, during which time we scaled paid campaign spend from £1,000/month to £400,000+/month. Responsible for the implementation and management of Analytics (Google Tag Manager), and the set-up and management of multiple paid channels - AdWords, Bing & Facebook - which saw an 8,000% increase in monthly revenue over a single year, during which time we scaled paid campaign spend from £1,000/month to £400,000+/month.

  • Identicom Digital
    • Advertising Services
    • Performance Marketing Manager
      • Dec 2014 - Nov 2016

      Established in 2013, identicom is one of the fastest growing performance marketing agencies in Europe. Their expertise spans Affiliate Marketing, Email Marketing, Lead Generation, PPC and Database Management. Through these channels they offer each client a tailored solution to meet their specific needs. The Identicom team has over 25 years experience in digital marketing. Focused on delivering high quality traffic and leads. Established in 2013, identicom is one of the fastest growing performance marketing agencies in Europe. Their expertise spans Affiliate Marketing, Email Marketing, Lead Generation, PPC and Database Management. Through these channels they offer each client a tailored solution to meet their specific needs. The Identicom team has over 25 years experience in digital marketing. Focused on delivering high quality traffic and leads.

  • Freelance
    • Barcelona Area, Spain
    • Digital Marketing Consultant (Freelance)
      • Mar 2012 - Oct 2016

      Worked with a number of Start-Ups and SMBs in the UK and Spain (Barcelona) on developing their multi-channel digital marketing strategies, including: SEO / SEM, Web Development, Google Analytics / Google Tag Manager, Google AdWords, Bing Ads, Email Marketing, and Social Media Marketing (paid & organic). In 2015, paid campaigns I initiated and managed generated approximately £4 million in revenue across AdWords, Bing and Facebook - which in turn led to inclusion on both Google's and Facebook's high growth accelerator programs.

  • Zapp! English
    • United Kingdom
    • E-Learning Providers
    • Founder / Digital Marketing Manager
      • Aug 2010 - Jan 2014

      Responsible for all aspects of the business: Product Design & Development, Online Marketing (SEM, SEO, Analytics, Email Marketing), Web Design & Development, Project Management, Audio Production. With no marketing spend, we achieved an annual organic growth of 50-60%, and two number one podcasts in iTunes Spain (with 15+ million downloads). Responsible for all aspects of the business: Product Design & Development, Online Marketing (SEM, SEO, Analytics, Email Marketing), Web Design & Development, Project Management, Audio Production. With no marketing spend, we achieved an annual organic growth of 50-60%, and two number one podcasts in iTunes Spain (with 15+ million downloads).

  • Crisalix
    • Switzerland
    • Information Technology & Services
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Feb 2011 - Mar 2012

      Digital Marketing Manager for B2B Saas Company. Responsibilities included: Google Analytics, Multi-lingual SEO strategies, Email Marketing, Social Media marketing, Conversion Optimisation, Project Management, Press Releases, Google Adwords, Banner Campaign Management, Usability/UX Digital Marketing Manager for B2B Saas Company. Responsibilities included: Google Analytics, Multi-lingual SEO strategies, Email Marketing, Social Media marketing, Conversion Optimisation, Project Management, Press Releases, Google Adwords, Banner Campaign Management, Usability/UX

  • https://bordermedia.org/
    • Thailand
    • Co-Founder, Web Developer, Educator
      • Oct 2005 - Jun 2008

      Bordermedia is a non-governmental organisation (NGO) providing IT development, training and consultancy for humanitarian organisations and individuals working along the Thailand/Burma border. • Facilitating & conducting computer training for Burma-related refugee groups throughout Thailand • Web design & web development • Budget management, accounting & reporting Bordermedia is a non-governmental organisation (NGO) providing IT development, training and consultancy for humanitarian organisations and individuals working along the Thailand/Burma border. • Facilitating & conducting computer training for Burma-related refugee groups throughout Thailand • Web design & web development • Budget management, accounting & reporting

  • Karen Human Rights Group
    • Myanmar
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Web Developer
      • Oct 2005 - Jun 2006

      Karen Human Rights Group is a small grass-roots organisation documenting the Human Rights situation of ethnic Karen villagers in rural Burma. This began as a 3 month voluntary internship position. Responsibilities included: • Project management • Website scoping & documentation • Website design and development for www.khrg.org • Conducting training for ethnic Karen and foreign staff • IT management for the organisation Karen Human Rights Group is a small grass-roots organisation documenting the Human Rights situation of ethnic Karen villagers in rural Burma. This began as a 3 month voluntary internship position. Responsibilities included: • Project management • Website scoping & documentation • Website design and development for www.khrg.org • Conducting training for ethnic Karen and foreign staff • IT management for the organisation

  • Sydneyweb.com.au
    • Sydney, Australia
    • Project Manager - Web Developer
      • Jan 2004 - Sep 2005

      Initially working as a web developer, I ended up managing the entire team of 10+ in-house developers, plus two external (outsourced) teams in Indonesia and India. • Account management & client liaison • Technical Project manager / Account manager • Senior web developer • Reporting & Web Analytics (Urchin) • Managed project proposals and cost estimates • Managed 10-15 junior developers in-house • Managed the outsourcing of select projects to Indian companies Initially working as a web developer, I ended up managing the entire team of 10+ in-house developers, plus two external (outsourced) teams in Indonesia and India. • Account management & client liaison • Technical Project manager / Account manager • Senior web developer • Reporting & Web Analytics (Urchin) • Managed project proposals and cost estimates • Managed 10-15 junior developers in-house • Managed the outsourcing of select projects to Indian companies

  • Interesource London
    • London
    • Web Developer, SEO, Analytics
      • Feb 1999 - Sep 2003

      Worked mainly as a front end web developer on the London Stock Exchange's corporate website - but also worked with clients such as British Gas, Honda and The Telegraph. Responsibilities and experience with the London Stock Exchange website include: • Key developer on 3 large-scale website redesigns • Search engine optimisation • Web analytics Implementation & Reporting (WebTrends) • Email Marketing Worked mainly as a front end web developer on the London Stock Exchange's corporate website - but also worked with clients such as British Gas, Honda and The Telegraph. Responsibilities and experience with the London Stock Exchange website include: • Key developer on 3 large-scale website redesigns • Search engine optimisation • Web analytics Implementation & Reporting (WebTrends) • Email Marketing

  • Singleminded Promotions
    • London, United Kingdom
    • Press Public Relations Officer
      • Sep 1996 - Sep 1998

      Press officer in a London-based music promotion PR company. Responsibilities included: • Building & nurturing relationships with regional and national mainstream & specialist press • Writing & publishing press releases • Organising mail-outs, artist features & music reviews with journalists • Business accounting Press officer in a London-based music promotion PR company. Responsibilities included: • Building & nurturing relationships with regional and national mainstream & specialist press • Writing & publishing press releases • Organising mail-outs, artist features & music reviews with journalists • Business accounting

Community

You need to have a working account to view this content. Click here to join now