Barbora Krasna
Partner at Blue Events- Claim this Profile
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Czech, English, Russian and a bit of German -
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Bio
Lenka Halkova
I have been co-operating with Barbora for many years. First in the field of marketing research when Bara was supervising our research and marketing strategy projects, later in the field of conference business. Barbora was always very dedicated and highly professional person delivering above the standard quality, customer focused, searching for the best solution for a client. Now in the field of conference business I enjoy either the co-operation with her as a conference partner or as a conference participant. Barbora and Blue Events are always a guarantee of high standard conference with an interesting program and speakers.
Dr. Hannu Kasi
Barbora is doing a fantastic job gathering together Senior leaders from various professions to discuss important Topics. The events take place in wonderful locations and the presentators are well selected.
Lenka Halkova
I have been co-operating with Barbora for many years. First in the field of marketing research when Bara was supervising our research and marketing strategy projects, later in the field of conference business. Barbora was always very dedicated and highly professional person delivering above the standard quality, customer focused, searching for the best solution for a client. Now in the field of conference business I enjoy either the co-operation with her as a conference partner or as a conference participant. Barbora and Blue Events are always a guarantee of high standard conference with an interesting program and speakers.
Dr. Hannu Kasi
Barbora is doing a fantastic job gathering together Senior leaders from various professions to discuss important Topics. The events take place in wonderful locations and the presentators are well selected.
Lenka Halkova
I have been co-operating with Barbora for many years. First in the field of marketing research when Bara was supervising our research and marketing strategy projects, later in the field of conference business. Barbora was always very dedicated and highly professional person delivering above the standard quality, customer focused, searching for the best solution for a client. Now in the field of conference business I enjoy either the co-operation with her as a conference partner or as a conference participant. Barbora and Blue Events are always a guarantee of high standard conference with an interesting program and speakers.
Dr. Hannu Kasi
Barbora is doing a fantastic job gathering together Senior leaders from various professions to discuss important Topics. The events take place in wonderful locations and the presentators are well selected.
Lenka Halkova
I have been co-operating with Barbora for many years. First in the field of marketing research when Bara was supervising our research and marketing strategy projects, later in the field of conference business. Barbora was always very dedicated and highly professional person delivering above the standard quality, customer focused, searching for the best solution for a client. Now in the field of conference business I enjoy either the co-operation with her as a conference partner or as a conference participant. Barbora and Blue Events are always a guarantee of high standard conference with an interesting program and speakers.
Dr. Hannu Kasi
Barbora is doing a fantastic job gathering together Senior leaders from various professions to discuss important Topics. The events take place in wonderful locations and the presentators are well selected.
Experience
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Blue Events
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Czechia
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Events Services
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1 - 100 Employee
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Partner
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Nov 2001 - Present
Co-Founder of Blue Events, the leading Czech company, creating and organizing own large summits and forums with focus on industries (like retail, consumer, construction, banking, energy, hospitality) or corporate management functions (CEO, CMO, CIO, CFO, HR, Procurement, Brand Management). Our events are typically The industry meeting of the year and represent an essential platform for networking, sharing of ideas and generating new inspiration for leaders and professionals. We organize 12 to 15 events a year attracting altogether 4 to 5 thousands participants. Our events are typically organized in Prague and the core audience is Czech and Slovak, in most cases we also have participants from other Central and East European countries. Retail Summit, our largest event with more than a thousand guests, has been visited by representatives from almost thirty countries and belongs to the largest retail networking platforms in the whole Europe.
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Senior Research Manager
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Jan 1991 - Jan 2001
One of the founding owners of the company, professionally specialised in project management of quantitative and qualitative research, mainly focused on FMCG products. Supporting leading international and local FMCG and retail brands in their market entry, strategic positioning, product and brand development and efficient sales. One of the pioneers of shopper research. One of the founding owners of the company, professionally specialised in project management of quantitative and qualitative research, mainly focused on FMCG products. Supporting leading international and local FMCG and retail brands in their market entry, strategic positioning, product and brand development and efficient sales. One of the pioneers of shopper research.
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Education
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1981 - 1985
Charles University
RNDr., Social and economic geography
Community
