Experience

Samlerhuset Group BV
• Advertising Services
• 1 - 100 Employee
• Director International Product Development

  • Nov 2020 - Present


Windsor Mint

• Marketing Director / Country Manager UK

  • Apr 2014 - Sep 2020

  P/L responsibility for the UK market within an international mail order company selling collectibles in a subscription based business model. Expertise includes strategic planning, new name / subscriber acquisition, customer retention, database marketing, product development, concept development, E-commerce. P/L responsibility for the UK market within an international mail order company selling collectibles in a subscription based business model. Expertise includes strategic planning, new name / subscriber acquisition, customer retention, database marketing, product development, concept development, E-commerce.



Samlerhuset

• Norway
• Advertising Services
• 1 - 100 Employee

• Head of E-Commerce / Creative Director LMO/DMO

  • Jan 2011 - Dec 2013

  Development of an online strategy and marketing plan for UK and IrelandResponsible for establishing a new webshop (Magento based)Responsible for email marketingCreative direction offline marketingCustomer lifetime strategy

• Marketing Director Projects

  • Aug 2004 - Jan 2011

  Development of collection productsDevelopment of new mailing creatives and marketing concepts to support subscription modelMarketing tests ChinaMarketing tests UKDevelopment of a group internal marketing best practice handbookGroup internal training and workshops for marketing teams

• Sales Director New Name Acquisition and Medal products MDM

  • Aug 2000 - Jul 2004

  Campaign- and budget planning for customer acquisition using all offline direct marketing channels, acquisition and retention of subscribers for medal collections incl product development



Freelance Marketing Consultant

• Advertising Services

• Marketing Consultancy

  • Aug 1999 - Jul 2000

  Market Test Germany for Samlerhuset Group Marketing concepts for Quelle/Germany Direct Marketing Activities for Abo-Service International / Germany ( subscriptions) Market Test Germany for Samlerhuset Group Marketing concepts for Quelle/Germany Direct Marketing Activities for Abo-Service International / Germany ( subscriptions)



Bozell Werbeagentur

• Account Director

  • Feb 1999 - Aug 1999

  Account leader for one of the biggest customers of the agency, a big German mail-order company. Steering creative and preproduction teams and main contact point between agency and client. Also involved in new business acquisition. Account leader for one of the biggest customers of the agency, a big German mail-order company. Steering creative and preproduction teams and main contact point between agency and client. Also involved in new business acquisition.


Abo Service International
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Marketing Director

  • Sep 1995 - Jan 1999

FCA! Werbeagentur
• Account Director

  • Apr 1991 - Aug 1995

Eismann Tiefkuehl Heimservice
• Germany
• Mobile Food Services
• 1 - 100 Employee
• Marketing Manager Germany

  • Sep 1988 - Mar 1991

Yves Rocher
• France
• Retail
• 700 & Above Employee
• Product Manager

  • Sep 1985 - Aug 1988

Deutscher Buecherbund
• Marketing Controller

  • Aug 1984 - Aug 1985