Proposition Marketing Manager

• Aug 2022 - Present

Marketing Communications Specialist

• Oct 2021 - Jul 2022

Managing communication for Tinexta Cyber, the Italian champion for cybersecurity, with responsibilities concerning all corporate communication touch points and overall management for campaigns, events and marketing projects for subsidiaries. Managing communication for Tinexta Cyber, the Italian champion for cybersecurity, with responsibilities concerning all corporate communication touch points and overall management for campaigns, events and marketing projects for subsidiaries.

Marketing Communications Specialist & Project Manager

• Dec 2019 - Sep 2021

- Managing B2B marketing journey for BCD Travel Italy's business lines (Business Travel, Meetings & Events and Travel Services Provider) with a strategic point of view and a strict focus on specific touch points. Designing marketing collaterals and nurturing activities. - Managing corporate Press Office and PR. - Marketing Project Manager for CRM tools implementation and adoption, as well as Email Marketing tools. - Marketing Project Manager for internal communication and corporate intranet design and adoption. - Marketing key contact for quality and sustainability assessments. Focused on Corporate Social Responsibility and charity projects. - Project Manager for corporate events, in-country conventions, workshops and networking events for clients and prospects. Show less

Marketing Communications Specialist

• Nov 2014 - Dec 2019

Cross-area tasks and responsibilities related to brand development and corporate marketing communications. Specific focus on: - Events management Concept development and expenses planning and monitoring in order to manage every issue connected to each single event's goals for all Ventura's product brands (BCD Travel, BCD Meetings & Events, Travelgood, Itinera Club, Target Buy) and business lines (Business Travel, Mice Fairs & Sport and Travel Services Provider). - Press office Public relations with trade press (press office communication planning and press release and content editing). - Internal communication Specific focus on internal communication goals, timing and activities (internal image support and evaluation, engagement, community management, co-creative activities and bottom up coordination). - Copywriting Content writing and editing (campaign and messages through websites, corporate blogs, newsletters and Direct Email Marketing activities, sales supporting documents). Show less

Supplier & Product Marketing Intern

• Mar 2014 - Jun 2014

Integrated in Supplier & Product Marketing (SPM), cross-division function managing suppliers relations and product marketing. - Copywriting and text editing concerning web sites, dem and press releases - Articles and contents editing for online brand magazines BCD Travel In Motion and Travelgood Zoom - BCD Travel In Motion Content Management System - Travelgood.it content management (IBM Web Content Management System) - Web site and social media landscape analysis - Ventura Divisione Fiere Loyalty Program co-authoring - Excel summary documents editing in order to perform commercial mediation proposals Show less

Journalist Apprentice

• Aug 2009 - Sep 2009

Senior Journalist Assistant at City RCS - redacting articles about social trends - researching press releases Senior Journalist Assistant at City RCS - redacting articles about social trends - researching press releases