Barbara Shuck
Company Owner at Everest Marketing Services, LLC- Claim this Profile
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Bio
Experience
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Everest Marketing Services, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Company Owner
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Mar 2019 - Present
Blair, NE Most architecture, engineering and contracting firms struggle to stand out from the competition. At Everest Marketing Services, we use a comprehensive suite of tools to help companies communicate clearly so they win work and attract staff to grow their business. Serving primarily the architecture/engineering/construction industry, we help firms with marketing and client caption/project pursuit planning, innovative messaging playbooks and proposal writing, and relevant training and coaching… Show more Most architecture, engineering and contracting firms struggle to stand out from the competition. At Everest Marketing Services, we use a comprehensive suite of tools to help companies communicate clearly so they win work and attract staff to grow their business. Serving primarily the architecture/engineering/construction industry, we help firms with marketing and client caption/project pursuit planning, innovative messaging playbooks and proposal writing, and relevant training and coaching. When teams win, they are excited to create solutions for clients, provide career growth for staff, and add to the bottom line. Show less
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Washburn University
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Higher Education
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700 & Above Employee
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Adjunct Instructor
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Jan 2018 - Present
Topeka, Kansas MM393 - Practicum: Creative Writing for Business. I developed the online curriculum based on more than 30 years of business writing, sales, and promotional activity experience. This course provides students with opportunities to apply knowledge for an actual company operating in today's business environment. Students develop real-world writing skills for different communication platforms in traditional, social, and digital media. Topics include corporate identity, vision and mission statements,… Show more MM393 - Practicum: Creative Writing for Business. I developed the online curriculum based on more than 30 years of business writing, sales, and promotional activity experience. This course provides students with opportunities to apply knowledge for an actual company operating in today's business environment. Students develop real-world writing skills for different communication platforms in traditional, social, and digital media. Topics include corporate identity, vision and mission statements, unique value propositions, graphic design elements and standards, communication planning, target audiences, key messaging, media relations, digital content, photography, awards, trade shows, and special events. Students create a real-life portfolio they can use for internships and interviews. Show less
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TankGirl Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Lieutenant Leadership
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Aug 2017 - Mar 2019
Blair, Nebraska As a contractor, I leveraged more than 30 years' experience managing large corporate teams, building strong brands, and crafting strategies that win, all requiring excellent collaboration skills. I helped clients determine and execute battle strategies, which included all-in efforts in reconnaissance, theater strategy, engaging allied team members, guerilla tactics, communications encirclement, and field operations management. As part of the TankGirl team, I helped clients with Marketing… Show more As a contractor, I leveraged more than 30 years' experience managing large corporate teams, building strong brands, and crafting strategies that win, all requiring excellent collaboration skills. I helped clients determine and execute battle strategies, which included all-in efforts in reconnaissance, theater strategy, engaging allied team members, guerilla tactics, communications encirclement, and field operations management. As part of the TankGirl team, I helped clients with Marketing Research and Strategic Planning; Project Pursuit Strategy, Development and Writing; Communications Planning; Award Submittals; Public Speaking and Presentation Skills; Customized Leadership, Marketing and BD Training; Marketing Collateral, Websites; and more. Show less
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Wilson & Company, Inc., Engineers and Architects
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United States
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Civil Engineering
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400 - 500 Employee
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Corporate Marketing Manager
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Feb 2013 - Aug 2017
Omaha, Nebraska I led Wilson & Company's comprehensive branding, positioning and communications efforts, which included coordinating with Division Managers and regional marketing and business development professionals. I also provided guidance for client retention and acquisition programs, internal and external communications, client surveys and workshops, trade shows and advertising, and related promotional efforts for this $60 multi-discipline engineering and architectural firm.
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EMC2 Group
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United States
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Architecture and Planning
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1 - 100 Employee
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Chief Marketing Officer
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Jan 2012 - Jan 2013
Mesa, AZ I was responsible for leading marketing and business development activities, including proposals, presentations, research, promotional activities, and information management. As an Owner in the firm, I led strategic planning and strategic initiatives, in addition to general management of the firm.
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Vice President, Marketing Director
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Nov 2005 - Dec 2011
Mesa, Arizona I was responsible for leading marketing and business development activities, including proposals, presentations, research, promotional activities, and information management, and was promoted to Shareholder after three years.
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Vanir
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United States
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Construction
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300 - 400 Employee
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Marketing Manager
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Jun 2005 - Nov 2005
Tempe, Arizona I was responsible for meeting with clients, identifying strategic opportunities, writing proposals, and attending client and industry events.
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Wilson & Company, Inc., Engineers and Architects
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United States
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Civil Engineering
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400 - 500 Employee
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Marketing Manager
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Jun 2000 - Jun 2005
Phoenix, Arizona Area I upgraded and focused the marketing function in a branch office, which included improving proposals and presentations, industry trade show events, and client communications. During my tenure, I also served in a leadership positions with client industry organizations.
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Marketing Services Manager
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May 1994 - Jun 2000
Wichita, Kansas and Phoenix, Arizona Under the direction of the Vice President of Marketing,I created the corporate marketing function, including consolidating all project information into custom database, producing all strategic proposals company-wide, and coaching teams within the organization for strategic pursuits. I developed strategic presentations for strategic company meetings, including messages and graphics.
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Account Executive
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Nov 1991 - May 1994
Wichita, Kansas Area This position was printing sales, with responsibilities that included prospecting, client management, and product research for a large printing distribution company. I also sold office supplies and promotional items.
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Owner
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1983 - 1991
Phoenix, Arizona I was a small business co-owner of an offset printing business. This family-owned corporation provided complete printing services from graphic design to shipping and inventory management. In 1989, the company created REO - Remote Electronic Ordering, an innovative printing service that allowed for customers to order "on-line" to their printing provider. An associated business was Pack & Send Plus, a shipping and distribution company. My duties included client service, managing employees, and… Show more I was a small business co-owner of an offset printing business. This family-owned corporation provided complete printing services from graphic design to shipping and inventory management. In 1989, the company created REO - Remote Electronic Ordering, an innovative printing service that allowed for customers to order "on-line" to their printing provider. An associated business was Pack & Send Plus, a shipping and distribution company. My duties included client service, managing employees, and leading typesetting and pre-press services. Show less
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Education
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Thunderbird School of Global Management
MBA, International Marketing -
Washburn University
BA, Journalism, French -
The University of Kansas
Journalism -
Topeka High School