Barbara S.
Principal at studiobstyle inc- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Steve Wallace
I’ve known Barbara for many years and worked with her firm studiobstyle on several projects. She is a smart visionary and collaborative strategic partner. She brands large corporations to small business with great success by targeting the right audiences with her original creative content. Her team of experts is made up of some of the best and brightest thinkers in marketing and advertising today. Barbara is a revolutionary branding partner and is one of the best marketing-to-women experts in the country. I highly recommend working with her and her firm studiobstyle.
Michele Bedard
Barbara is a major player in the set design, and visual branding discipline. Her keen interior design eye and project management skills has helped to translate our brand’s positioning into powerful photos used internationally for their modern qualities. Her immense roaster of contacts enable her to align suited brands for complex projects, and her generosity in working extra hard to make things right for her clients make her a great partner. She is dynamic, passionate and flexible in her approach to deliver good work. She can build a creative team from one to fifty plus to handle any size project. Her editorial work has helped her to become a value added art director and consultant in the shelter industry. I would work with her again.
Dave Lewis
bstyle is an incredibly creative machine. With capabilities from smaller jobs needing styling to larger brand efforts, they are seriously effective and over deliver, every time. I've worked with Barbara and team on many shoots including a large Sub-Zero Wolf shoot lasting 2 months. Her decades of agency, retailer and manufacturer experience combined with Art Direction, design and production capabilities make their offers uniquely second to none.
Steve Wallace
I’ve known Barbara for many years and worked with her firm studiobstyle on several projects. She is a smart visionary and collaborative strategic partner. She brands large corporations to small business with great success by targeting the right audiences with her original creative content. Her team of experts is made up of some of the best and brightest thinkers in marketing and advertising today. Barbara is a revolutionary branding partner and is one of the best marketing-to-women experts in the country. I highly recommend working with her and her firm studiobstyle.
Michele Bedard
Barbara is a major player in the set design, and visual branding discipline. Her keen interior design eye and project management skills has helped to translate our brand’s positioning into powerful photos used internationally for their modern qualities. Her immense roaster of contacts enable her to align suited brands for complex projects, and her generosity in working extra hard to make things right for her clients make her a great partner. She is dynamic, passionate and flexible in her approach to deliver good work. She can build a creative team from one to fifty plus to handle any size project. Her editorial work has helped her to become a value added art director and consultant in the shelter industry. I would work with her again.
Dave Lewis
bstyle is an incredibly creative machine. With capabilities from smaller jobs needing styling to larger brand efforts, they are seriously effective and over deliver, every time. I've worked with Barbara and team on many shoots including a large Sub-Zero Wolf shoot lasting 2 months. Her decades of agency, retailer and manufacturer experience combined with Art Direction, design and production capabilities make their offers uniquely second to none.
Steve Wallace
I’ve known Barbara for many years and worked with her firm studiobstyle on several projects. She is a smart visionary and collaborative strategic partner. She brands large corporations to small business with great success by targeting the right audiences with her original creative content. Her team of experts is made up of some of the best and brightest thinkers in marketing and advertising today. Barbara is a revolutionary branding partner and is one of the best marketing-to-women experts in the country. I highly recommend working with her and her firm studiobstyle.
Michele Bedard
Barbara is a major player in the set design, and visual branding discipline. Her keen interior design eye and project management skills has helped to translate our brand’s positioning into powerful photos used internationally for their modern qualities. Her immense roaster of contacts enable her to align suited brands for complex projects, and her generosity in working extra hard to make things right for her clients make her a great partner. She is dynamic, passionate and flexible in her approach to deliver good work. She can build a creative team from one to fifty plus to handle any size project. Her editorial work has helped her to become a value added art director and consultant in the shelter industry. I would work with her again.
Dave Lewis
bstyle is an incredibly creative machine. With capabilities from smaller jobs needing styling to larger brand efforts, they are seriously effective and over deliver, every time. I've worked with Barbara and team on many shoots including a large Sub-Zero Wolf shoot lasting 2 months. Her decades of agency, retailer and manufacturer experience combined with Art Direction, design and production capabilities make their offers uniquely second to none.
Steve Wallace
I’ve known Barbara for many years and worked with her firm studiobstyle on several projects. She is a smart visionary and collaborative strategic partner. She brands large corporations to small business with great success by targeting the right audiences with her original creative content. Her team of experts is made up of some of the best and brightest thinkers in marketing and advertising today. Barbara is a revolutionary branding partner and is one of the best marketing-to-women experts in the country. I highly recommend working with her and her firm studiobstyle.
Michele Bedard
Barbara is a major player in the set design, and visual branding discipline. Her keen interior design eye and project management skills has helped to translate our brand’s positioning into powerful photos used internationally for their modern qualities. Her immense roaster of contacts enable her to align suited brands for complex projects, and her generosity in working extra hard to make things right for her clients make her a great partner. She is dynamic, passionate and flexible in her approach to deliver good work. She can build a creative team from one to fifty plus to handle any size project. Her editorial work has helped her to become a value added art director and consultant in the shelter industry. I would work with her again.
Dave Lewis
bstyle is an incredibly creative machine. With capabilities from smaller jobs needing styling to larger brand efforts, they are seriously effective and over deliver, every time. I've worked with Barbara and team on many shoots including a large Sub-Zero Wolf shoot lasting 2 months. Her decades of agency, retailer and manufacturer experience combined with Art Direction, design and production capabilities make their offers uniquely second to none.
Experience
-
-
Principal
-
2004 - Present
studiobstyle inc., is a boutique design firm helping manufacturers, agencies and retailers target their marketing campaigns for successful branding efforts. With over 20 years of expertise in art direction, set design and build out, bstyle can target specific audiences with clarity. Our work takes place both in studio and on location internationally. The bstyle team has ongoing work in the shelter, retail and fashion industries as well as several editorial clients. Barbara is an internationally recognized Creative Director and Style expert. She is also a regularly published author and stylist. Show less
-
-
Interior Designer
-
2003 - Present
With over twenty years designing and building sets across the country it wasn't too long before clients started asking for actual interior design services from Barbara Schmidt. She renovated master suites in Sacramento, Salt Lake City and Miami as a starting point for her interior design expertise. Back in Minneapolis Barbara has designed several master suites including several spaces on Lake Minnetonka, a farmhouse in Hastings and several in Minneapolis. Barbara has also designed several kitchens and outdoor spaces with a great love of natural light and sustainable materials. Show less
-
-
-
Big Leo Productions
-
United States
-
Photography
-
1 - 100 Employee
-
Creative Director and Stylist
-
2010 - Present
As a Creative Director and Lead Photo Stylist Barbara has worked across the country on such projects with GOOP, Hearst, One King's Lane, Le Creuset, Savant among others. She brings a great number of resources from set design and materials to wardrobe and public relations connections. Barbara is a world traveler and keeps an apartment in New York and a studio in Minneapolis. As a Creative Director and Lead Photo Stylist Barbara has worked across the country on such projects with GOOP, Hearst, One King's Lane, Le Creuset, Savant among others. She brings a great number of resources from set design and materials to wardrobe and public relations connections. Barbara is a world traveler and keeps an apartment in New York and a studio in Minneapolis.
-
-
-
Pella Corporation
-
United States
-
Wholesale Building Materials
-
700 & Above Employee
-
PR and Creative Agency of Record
-
Oct 2017 - Jan 2019
Studiobstyle handled all public relations initiatives for the corporation and created an extensive photo and video asset library for all divisions. The studiobstyle team developed creative branded content for audience awareness, product launches, and trade show events. All media amplification was handled by the studiobstyle team and the internal PR manager. Building one brand voice was a critical measure of success and we exceeded our goals. Studiobstyle was able to gain more earned media as a result of targeted creative and authentic, sophisticated photography that was recognizable as the Pella brand. Show less
-
-
-
Sherwin-Williams Paints
-
Kuwait
-
Chemical Manufacturing
-
1 - 100 Employee
-
Marketing Consultant and Creative Director
-
2015 - 2015
Barbara consulted with the Hanley Wood Agency to develop stop motion videos for its 2015 Color Mix campaign. She designed, built and shot four different sets for print and digital merchandising for color expert and spokesperson Jackie Jordan. Barbara’s utilized building components and design elements from artisans across the globe. Unique and iconic furnishings and finishes were featured in each set supported by a story about each color collection. Barbara wrote the scripts and selected music while overseeing the videography/edit team. She also art directed and styled the still shoot. Show less
-
-
-
-
Marketing Consultant and Creative Director
-
2009 - 2014
As a trend expert and brand consultant to the fastest growing online cabinet seller CliqStudios from 2009 – 2014, Barbara was instrumental in designing and establishing the company’s first brand imagery. She also built a blog following with more than 90 originally authored works covering trends and interior design. Each blog entry contained both original photography and story content that helped CliqStudios find consumers seeking help with residential design. Barbara was also invited to speak on trend and photography at the national sales meeting for CliqSutdios’ sister company 6-Square Cabinets. Show less
-
-
-
American Standard Brands
-
Manufacturing
-
700 & Above Employee
-
Marketing Consultant and Creative Director
-
2003 - 2014
DXV: As an interior designer with a keen eye for merchandising Barbara was instrumental in developing the first series of bathroom and kitchen designs for DXV – American Standard Brands/LIXIL. Over the course of three months in 2013-2014, studiobstyle designed, built and photographed dozens of bathrooms and four kitchen sets. Barbara developed cross-branding relationships that brought hundreds of thousands of dollars in value to the overall project. Studiobstyle wrote and produced four set videos that told the story of each product collection. Barbara also utilized several social media platforms to build awareness and recognition of the project and the participants over the course of several years. Show less
-
-
-
Target
-
Mexico
-
Appliances, Electrical, and Electronics Manufacturing
-
1 - 100 Employee
-
Marketing Consultant and Creative Director
-
2011 - 2013
As a brand consultant to the Target Global Photography team from 2011 – 2013 Barbara lead style and creative direction across several departments for online merchandising. She established specific perimeters for Target bedding, clothing laydown and home merchandising. Barbara reviewed creative portfolios and consulted on international team development in China and India as well as several U.S. teams. At a time of transition for digital photography teams, it was important to see what consistency in creative style meant for online sales. Specific and repeated propping also simplified the overall department pages so that guests could search for comparative items easier. Show less
-
-
Education
-
University of Minnesota - Carlson School of Management
-
University of Denver
BA, Marketing and Communication
Community
