Experience

GRUPO LANTERO
• Spain
• Packaging and Containers Manufacturing
• 1 - 100 Employee
• Directora Corporativa Marketing y Comunicación

  • Sep 2022 - Present


Bardenia

• Germany

• Fundador

  • Mar 2020 - Present

  Bardenia es un concepto diferente y muy especial de arte floral basado en un cuidado diseño y la selección de flor de la mejor calidad. Bardenia redefine el diseño floral para un mundo siempre activo donde la experiencia de la marca fluye a través de lo digital, de lo presencial en nuestro taller, de los social y de lo móvil como parte de un único enfoque. Bardenia tiene que ver con el diseño, el conocimiento de la flor, con piezas únicas de autor y la conexión con aquellos que van experimentar las buenas vibraciones que solo las flores dan. Las creaciones de Bardenia se convierten en iniciadores de conversaciones y en una forma alegre y diferente de activismo floral. En Bardenia no nos gusta dejar indiferentes, nosotros lo llamamos ROCK ven a visitarnos y siéntelo. www.Bardenia.es Show less


EAE Business School
• Spain
• Higher Education
• 700 & Above Employee
• Profesor Colaborador

  • 2019 - Sep 2021


GRUPO EUROPAC (Papeles y Cartones de Europa, S.A.)

• Marketing & Brand Communications Head

  • 2017 - Mar 2020

   Brand culture & positioning strategic definition development and implementation across all regions and business.  Lead the Marketing function implementation at the company.  Complete Off and Online Corporate Marketing & Brand Communication strategic design and action plan execution.  Packaging business development and lead innovation launches to market.  Brand culture & positioning strategic definition development and implementation across all regions and business.  Lead the Marketing function implementation at the company.  Complete Off and Online Corporate Marketing & Brand Communication strategic design and action plan execution.  Packaging business development and lead innovation launches to market.



Imaginarium

• India
• Manufacturing
• 100 - 200 Employee

• Head of Communications & Influential Marketing (Interim Management)

  • 2014 - 2016

   Global development of communication strategies, plans and toolkits, to be implemented among the 26 countries.  Social Media Senior Manager (Facebook, Twitter, Instagram and Blog).  Build and maintain corporate reputation and development of Social Responsibility Programs.  Crisis prevention and management.  Communication agencies selection and development as well as build internal team capabilities.  Global development of communication strategies, plans and toolkits, to be implemented among the 26 countries.  Social Media Senior Manager (Facebook, Twitter, Instagram and Blog).  Build and maintain corporate reputation and development of Social Responsibility Programs.  Crisis prevention and management.  Communication agencies selection and development as well as build internal team capabilities.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• • 2010 - 2014

   Communication activity management creating and executing the strategic communications plan for Iberia, Public Relations and company spokesperson. Build and protect brands & company reputation, as well as issue & crisis management and prevention.  Build and develop stakeholders’ relationships to ensure both business activity results. Lead direct reports and extended team as well as agency teams to ensure business results. Build P&G staff company engagement.

• • 2007 - 2010

  Responsable Comunicación & Influencial Marketing división de fragancias y productos belleza de lujo, P&G Prestige.Marcas manejo directo: Hugo Boss, Rochas, Lacoste, Escada & Bruno Banani.

• • 2006 - 2007

  Responsable Comunicación , Relaciones Externas, para las marcas Gillette, Braun, Duracell & Oral Care.



Grupo Gillette España

• • 2002 - 2006

   Local champion for an international project. Leading the development of a megabrand to ensure expansion into new beauty products in Spain. Design and execution of Venus brand strategies, financial and sales objectives, and Marketing plans.  Launch new products and line extensions (Venus disposables) while leading product and/or commercial innovations to further drive sales based on local consumer insights and customer opportunities.  Led Venus novel designer award to overcome trial barriers due to cultural beliefs that shaving is not a female behaviour. Show less

• • Jul 2000 - Apr 2002

   Plan, coordinate, and execute the business plans, including financial objectives per brand and markets (Iberia), sales, forecasts, promotional activities, and both long and short term growth. Responsible for a budget >21MM€/year and leadership and coordination of extended departments and agencies. Launch of new products (avg. 4/year). Lead, develop, and execute a contingency plan for the category, achieving best ever profit and sales results.