Barbara Rojas

Marketing Manager at IDX Boost
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Contact Information
us****@****om
(386) 825-5501
Location
ES

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Credentials

  • Impulsa tu marketing con el píxel de Facebook.
    Facebook
    Jun, 2020
    - Nov, 2024
  • Llega a tu público en las plataformas de Facebook.
    Facebook
    Jun, 2020
    - Nov, 2024
  • Políticas de publicidad para contenido y segmentación.
    Facebook
    Jun, 2020
    - Nov, 2024
  • Comercio Electrónico
    Google Actívate
    Apr, 2020
    - Nov, 2024
  • Conceptos básicos del marketing digital.
    Google Actívate
    Mar, 2020
    - Nov, 2024
  • Certificación en Búsqueda de Google Ads
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Nov, 2024
  • Inbound Marketing Certified
    HubSpot Academy
    Oct, 2021
    - Nov, 2024
  • Examen de certificación de experiencia móvil
    Google Digital Academy (Skillshop)
    Aug, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Mar, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Jan, 2021
    - Nov, 2024

Experience

  • IDXBoost
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2022 - Present

      - Audit, monitoring and optimization of website and social networks. - SEO specialist. - B2B marketing strategy, editorial calendar and customer journey. - Data analyst. - Creation and implementation of digital advertising campaigns on Google Ads, Meta Ads and LinkedIn Ads platforms. - Audit, monitoring and optimization of website and social networks. - SEO specialist. - B2B marketing strategy, editorial calendar and customer journey. - Data analyst. - Creation and implementation of digital advertising campaigns on Google Ads, Meta Ads and LinkedIn Ads platforms.

  • Mirakemueble
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Oct 2021 - Aug 2022

      - Trafficker, creation and optimization of advertising campaigns in Google Ads and Facebook Ads. - Monitoring and follow-up of campaigns on digital media platforms. - Website conversion tracking tags with Google Tag manager. - Social Media Manager. (Creation of editorial calendar, statistics, strategy and design of publications) - SEO for e-commerce, optimization and correction of categories and products. - Monthly budget management for advertising campaigns. - Analysis of user behavior, loyalty techniques and buyer's journey. - Growth & Inbound Marketing. - Expert management of Google Analytics, Google Ads, Facebook business and Instagram business platforms. Google Search Console, Screaming Frog SEO Spider and Semrush.

  • Javelo
    • France
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Growth Content Marketing
      • Apr 2021 - Sep 2021

      - Content creation, writing, reading and research. - Graphic design for content marketing and LinkedIn Ads. - Inbound Marketing. - Copy writting. - Video editing with vectors. - Blog and LinkedIn editorial calendar. - Lead generation & Data scraping. - Cold emailing & email marketing. - Support for the creation and translation of FAQ and tutorials to the International Customer Success department. - Landing page optimization for the French market in Hubspot. - Creation and optimization of web articles in Wordpress.

  • Morazul
    • Guadalajara y alrededores, México
    • CEO / Entrepreneur
      • Feb 2018 - Jul 2021

      - Entrepreneur - Design, layout, cutting, and sewing of lingerie, tailoring, and casual wear pieces. - Community Manager - Social Media Manager - Facebook & Instagram Ads - Content creation. - Graphic design for social networks. - Product photography and video. - Design and implementation of communication and social media campaigns to align them with marketing strategies. - Creation and design of engaging text, image, and video content for social media accounts. - Customer service. - Pricing, product, placement, and promotion strategy.

  • Funblue México
    • Mexico
    • Wholesale
    • 1 - 100 Employee
    • Marketing Department Manager
      • Apr 2020 - Dec 2020

      - Marketing Manager - Communication Strategy. - Editorial calendar for social networks, Facebook, Instagram and LinkedIn. - Graphic design. - Content creation. - Media planning. - Product photography. - Email marketing. - Ecommerce (Amazon Seller) - Social Media - Marketing Manager - Communication Strategy. - Editorial calendar for social networks, Facebook, Instagram and LinkedIn. - Graphic design. - Content creation. - Media planning. - Product photography. - Email marketing. - Ecommerce (Amazon Seller) - Social Media

  • Oropela
    • Guadalajara y alrededores, México
    • CEO / Entrepreneur
      • May 2012 - Oct 2020

      General Management Product shot Video and edition Marketing and advertising on the internet Image design / branding Graphic design (banners, brochures) Cutting and tailoring, pattern making General Management Product shot Video and edition Marketing and advertising on the internet Image design / branding Graphic design (banners, brochures) Cutting and tailoring, pattern making

  • Truchha Marketing
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Editorial design & multimedia.
      • Jul 2019 - Mar 2020

      - Digital Marketing - Graphic Design - Content creation - Editorial design - Design and execution of advertising campaigns - Statistics, strategies and analytics - Website content - Social Media - Community Manager - Product photography - Client mobile app updates - Video editing - Digital Marketing - Graphic Design - Content creation - Editorial design - Design and execution of advertising campaigns - Statistics, strategies and analytics - Website content - Social Media - Community Manager - Product photography - Client mobile app updates - Video editing

  • DISC IT Business Solutions
    • Mexico
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing assistant
      • Mar 2019 - Jul 2019

      - B2B Marketing - Digital Graphic Design - Marketing Assistant - Social Media Content - Newsletter creation - Editorial Design - Editorial calendar - B2B Marketing - Digital Graphic Design - Marketing Assistant - Social Media Content - Newsletter creation - Editorial Design - Editorial calendar

  • Universidad Univer
    • Guadalajara y alrededores, México
    • Teacher
      • Aug 2018 - Mar 2019

      High school: 1.- Communication technicians: Journalism, Information and Communication Technologies and Photography. 2.- Graphic design technicians: Digital graphic design. Bachelor: 1.-Communication: Multimedia production. High school: 1.- Communication technicians: Journalism, Information and Communication Technologies and Photography. 2.- Graphic design technicians: Digital graphic design. Bachelor: 1.-Communication: Multimedia production.

Education

  • IM Digital Business School
    Máster Profesional en Traffic Management & Lead Generation
  • ESERP Business & Law School
    Master's degree, Marketing & Social Media Management
    2020 - 2021
  • Universidad de Guadalajara
    Bachelor of Engineering in Multimedia Communication, Audio Visual Production
    2007 - 2011
  • UEA Centro Universitario
    Marketing and design for fashion, Fashion design
    2015 -

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