Barbara Ottin Bocat

Editorial and Content Coordinator at the future
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Inglese Professional working proficiency
  • spagnolo Professional working proficiency
  • Italiano Native or bilingual proficiency

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Anna Brasca

Ciò che colpisce di Barbara prima di ogni altra cosa è la sua smisurata passione per l'editoria e i suoi prodotti: dilaga dai confini del lavoro quotidiano per diventare una sua caratteristica potrei dire esistenziale, è curiosa di tutto, legge di tutto, è informata di tutto ciò che profuma di inchiostro. Ma poi c'è anche il lavoro quotidiano. E per questo Barbara si è formata con diligenza acquisendo non solo la capacità di gestire efficacemente un testo, ma anche di avere una visione generale, in tutte le sue componenti, di un prodotto. Sa lavorare in team apportando i suoi punti di vista sempre con garbo. L'empatia che emana completa il quadro.

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Credentials

  • SEO for Social Media
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • First
    -

Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Editorial and Content Coordinator
      • Sep 2023 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editorial and Content Coordinator
      • Jan 2022 - Aug 2023

      COOLS is a unique service and proprietary AdManager that allows advertisers and agencies to create high impact ads and seamlessly push their campaigns onto premium publishers‘ sites. From my home office, I'm responsible for: - localizing contents for the Italian online market to engage the target audience - copywriting and proofreading with a creative approach, making sure content is clear, concise and consistent - optimizing selling by creating relevant visual and textual contents - monitoring performance and analyzing customer behavior data - activating sponsored campaigns for brands such as Estée Lauder, Tom Ford, Ferragamo, Zegna, Tod's - creating the widgets/banners editorial strategy, displayed in the major online platforms of news in Italy (La Repubblica, La Stampa, Huffington Post...), UK and France Show less

  • Freelance
    • Milano, Lombardia, Italia
    • Creative and Content Consultant / Editor / Author
      • Jul 2021 - Dec 2021

      - Author | Le Guide Dell'Espresso 2022 - Content and Editorial Consultancy | Comoli Ferrari S.p.A. - Author | Le Guide Dell'Espresso 2022 - Content and Editorial Consultancy | Comoli Ferrari S.p.A.

    • Italy
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editor & Content Manager
      • Apr 2020 - Jun 2021

      - Coordinated part of the print and online publishing cycle - Created new concepts and interesting content in line with target audience preferences for both online and offline channels - Oversaw the layout (artwork, design, photography) and checking content for accuracy - Proofread, edited and pieces improvement - Conducted SEO and defined editorial strategy - Recruited and supervised freelancers (graphic designers, photographers, writers, artists, translators) from around the world - Set deadlines and budget requirements - Localised editorial products for the UK market Show less

    • Italy
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor
      • Feb 2017 - Mar 2020

      - Created and developed concepts- Managed content for new projects - Composed articles - Approved layouts and concepts - Edited for several types of content- Managed the editorial content calendar - Created contents and defined the editorial guidelines for the social media platform- Photo-edited- Coordinated external stakeholders

    • Editor junior
      • Jul 2015 - Jan 2017

Education

  • IED Istituto Europeo di Design
    Specialisation Course in Content Management and Copywriting, 30/30
    2020 - 2020
  • Ordine nazionale dei giornalisti
    Order of Journalists' national exam
  • Università degli Studi di Pavia
    Master's degree in Publishing
    2014 - 2015
  • Università degli Studi di Torino
    Bachelor's degree in Modern Literature, 110/110
    2009 - 2012
  • Liceo Scientifico A. Avogadro - Biella
    High School Diploma, 90/100

Community

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