Barbara Massoud
Program Development Manager at Arab Business Machine Ltd - Apple Authorised Distributor- Claim this Profile
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Topline Score
Bio
LinkedIn User
Barbara is very diligent in her endeavors that she embarks on. A professional with ethics that every organization would desire. Her key strengths in retail excellence and attention to detail is something that was well appreciated.
LinkedIn User
Barbara is very diligent in her endeavors that she embarks on. A professional with ethics that every organization would desire. Her key strengths in retail excellence and attention to detail is something that was well appreciated.
LinkedIn User
Barbara is very diligent in her endeavors that she embarks on. A professional with ethics that every organization would desire. Her key strengths in retail excellence and attention to detail is something that was well appreciated.
LinkedIn User
Barbara is very diligent in her endeavors that she embarks on. A professional with ethics that every organization would desire. Her key strengths in retail excellence and attention to detail is something that was well appreciated.
Credentials
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Advanced Scuba diving
PADI
Experience
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Program Development Manager
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Jan 2020 - Present
⁃Conducting geographical country coverage and market studies to identify the keylocations and plan the long term market expansion.⁃Collaborating with cross-functional teams, Apple and the partners to execute the AppleMonobrand expansion plan.⁃Performing Quarterly business reviews, measuring the performance of the stores andpreparing the stores’ PnL.⁃Collaborating with partners to create and execute business plans to meet sales goals.⁃Visiting all partners on a monthly basis across the region.⁃Onboarding new partners to the different Apple Monobrand programs.⁃Analyzing and auditing all monthly reports.⁃Ensuring compliance, successful merchandising and quality audit readiness.⁃Implementing New Product Instructions (NPI) in Apple
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Channel program specialist
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May 2018 - Jan 2020
-Tracked and ensured successful merchandising and compliance guidelines of the AppleMonobrand programs (APR & Mono-AAR).⁃Ensured quality audit readiness and training compliance of Apple Monobrand programstores.⁃Implemented the New Product Introduction (NPI) and maintenance of Apple brandedprograms.⁃Planned the expansion of the Apple Monobrand program stores.⁃Worked closely with Apple and the partners to deploy the new branded programs.⁃Prepared and submitted the reseller’s PnL and store briefs to Apple.-Ensured accurate sell-out reporting of the resellers.
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Eastline Digital
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Lebanon
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Advertising Services
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1 - 100 Employee
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Social Media Specialist
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Sep 2017 - May 2018
⁃Built and executed social media strategy through competitive research, platformdetermination, messaging and audience identification.⁃Created editorial calendars and syndication schedules.⁃Improved continuously insights and best practices by capturing and analyzing theappropriate social data/metrics. ⁃Built and executed social media strategy through competitive research, platformdetermination, messaging and audience identification.⁃Created editorial calendars and syndication schedules.⁃Improved continuously insights and best practices by capturing and analyzing theappropriate social data/metrics.
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IMPACT BBDO
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Advertising Services
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400 - 500 Employee
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Client Services Intern
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Aug 2016 - Aug 2016
⁃Assisted the client servicing team in their daily jobs with Etisalat account.⁃Wrote daily briefs required from the client to be sent to the creative team.⁃Assisted in everyday meetings with account directors, account managers and creativedirectors. ⁃Assisted the client servicing team in their daily jobs with Etisalat account.⁃Wrote daily briefs required from the client to be sent to the creative team.⁃Assisted in everyday meetings with account directors, account managers and creativedirectors.
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RYMCO
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Lebanon
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Intern
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Jul 2016 - Jul 2016
⁃Promoted car brands through marketing & advertising, focussing mainly on Infinity,Nissan and Datsun cars.⁃Planned events for the new car launches.⁃Followed-up with previous buyers and offered trade-in for existing customers. ⁃Promoted car brands through marketing & advertising, focussing mainly on Infinity,Nissan and Datsun cars.⁃Planned events for the new car launches.⁃Followed-up with previous buyers and offered trade-in for existing customers.
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Education
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2014 - 2017
Saint Joseph University of Beirut
Bachelor of Business Administration - BBA, Business Administration and Management, General -
2012 - 2014
Saint Joseph University of Beirut
LAW Minor
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