Barbara Irias

Principal - Customer Experience and Marketing Strategy at Placemaking Group Web and Design
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us****@****om
(386) 825-5501
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Diane Fleck

I would highly recommend Barbara. Her talents, information and expertise are outstanding. She delivered a tele-seminar with The Learning Cafe and we had the biggest turnout ever. The attendees had great feedback from her helpful business tips and marketing strategies.

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Credentials

  • Competitor Analysis Certificate
    Semrush
    Jan, 2021
    - Nov, 2024

Experience

  • Placemaking Group Web and Design
    • Marketing Services
    • 1 - 100 Employee
    • Principal - Customer Experience and Marketing Strategy
      • Apr 2020 - Present

      Guided by an entrepreneurial mindset, I work with small businesses and nonprofits to meet their organizational marketing goals through a strong web presence. Using a multi-disciplinary approach which includes marketing and branding strategy, customer experience planning, website user-experience, marketing automation and digital marketing, I help clients increase visibility and convert leads through a customer focused strategy. Utilizing easy to access data, we help small… Show more Guided by an entrepreneurial mindset, I work with small businesses and nonprofits to meet their organizational marketing goals through a strong web presence. Using a multi-disciplinary approach which includes marketing and branding strategy, customer experience planning, website user-experience, marketing automation and digital marketing, I help clients increase visibility and convert leads through a customer focused strategy. Utilizing easy to access data, we help small businesses develop a marketing communication strategy in response to a changing landscape. We specialize in helping clients move toward offering and selling products and services online. Show less Guided by an entrepreneurial mindset, I work with small businesses and nonprofits to meet their organizational marketing goals through a strong web presence. Using a multi-disciplinary approach which includes marketing and branding strategy, customer experience planning, website user-experience, marketing automation and digital marketing, I help clients increase visibility and convert leads through a customer focused strategy. Utilizing easy to access data, we help small… Show more Guided by an entrepreneurial mindset, I work with small businesses and nonprofits to meet their organizational marketing goals through a strong web presence. Using a multi-disciplinary approach which includes marketing and branding strategy, customer experience planning, website user-experience, marketing automation and digital marketing, I help clients increase visibility and convert leads through a customer focused strategy. Utilizing easy to access data, we help small businesses develop a marketing communication strategy in response to a changing landscape. We specialize in helping clients move toward offering and selling products and services online. Show less

  • Wipfli
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Manager
      • Aug 2016 - Apr 2020

      I'm responsible for website development projects for Wipfli’s client base. I have developed and manage more than 100 websites. We believe that creative websites are the foundation for effective customer engagement, lead generation and deliver positive metrics. Additionally I work with clients to develop an integrated marketing and PR program that will increase visibility for companies, organizations, and individuals. These programs include exceptionally designed sales literature and… Show more I'm responsible for website development projects for Wipfli’s client base. I have developed and manage more than 100 websites. We believe that creative websites are the foundation for effective customer engagement, lead generation and deliver positive metrics. Additionally I work with clients to develop an integrated marketing and PR program that will increase visibility for companies, organizations, and individuals. These programs include exceptionally designed sales literature and strategic digital marketing programs. We will find the right solution, appropriate to your needs and ultimately generate customer leads through digital tools such as SEO, SEM, PPC, social media, email marketing, blogging, marketing automation and content marketing. Show less I'm responsible for website development projects for Wipfli’s client base. I have developed and manage more than 100 websites. We believe that creative websites are the foundation for effective customer engagement, lead generation and deliver positive metrics. Additionally I work with clients to develop an integrated marketing and PR program that will increase visibility for companies, organizations, and individuals. These programs include exceptionally designed sales literature and… Show more I'm responsible for website development projects for Wipfli’s client base. I have developed and manage more than 100 websites. We believe that creative websites are the foundation for effective customer engagement, lead generation and deliver positive metrics. Additionally I work with clients to develop an integrated marketing and PR program that will increase visibility for companies, organizations, and individuals. These programs include exceptionally designed sales literature and strategic digital marketing programs. We will find the right solution, appropriate to your needs and ultimately generate customer leads through digital tools such as SEO, SEM, PPC, social media, email marketing, blogging, marketing automation and content marketing. Show less

  • The Placemaking Group
    • Oakland, CA
    • Vice President
      • 2007 - Aug 2016

      I manage integrated marketing communication programs and web development projects. My goal is to help clients increase visitors and build business through strategic digital marketing, content marketing and a website that works. My experience includes developing websites from small brochure type websites to large online software projects with tons of functionality that help the companies run their business. I work with professional service firms such as accounting, IT… Show more I manage integrated marketing communication programs and web development projects. My goal is to help clients increase visitors and build business through strategic digital marketing, content marketing and a website that works. My experience includes developing websites from small brochure type websites to large online software projects with tons of functionality that help the companies run their business. I work with professional service firms such as accounting, IT professionals and lawyers; companies with products to sell online; and membership associations. Show less I manage integrated marketing communication programs and web development projects. My goal is to help clients increase visitors and build business through strategic digital marketing, content marketing and a website that works. My experience includes developing websites from small brochure type websites to large online software projects with tons of functionality that help the companies run their business. I work with professional service firms such as accounting, IT… Show more I manage integrated marketing communication programs and web development projects. My goal is to help clients increase visitors and build business through strategic digital marketing, content marketing and a website that works. My experience includes developing websites from small brochure type websites to large online software projects with tons of functionality that help the companies run their business. I work with professional service firms such as accounting, IT professionals and lawyers; companies with products to sell online; and membership associations. Show less

  • HFS Consultants
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Director
      • Jul 2011 - Jul 2016

      Our division supports HFS Consultant practice leaders in communications to potential clients and outreach to generate leads. I manage the design, communications, and website generating an increase in website leads over the last couple of years by a factor of 20. The primary strategy has been to establish HFS Consultants as thought leaders through excellent content. Our division supports HFS Consultant practice leaders in communications to potential clients and outreach to generate leads. I manage the design, communications, and website generating an increase in website leads over the last couple of years by a factor of 20. The primary strategy has been to establish HFS Consultants as thought leaders through excellent content.

  • e-agency
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Vice President
      • 2005 - 2007

      - Supervise client services - Manage account supervisors - Marketing strategy - Business development and proposals - Website development - Supervise client services - Manage account supervisors - Marketing strategy - Business development and proposals - Website development

  • AVISO, Inc.
    • Oakland, CA
    • Vice President
      • 1983 - 2004

      - Supervise client services - Manage account supervisors - Marketing strategy - Business development and proposals - Website development - Supervise client services - Manage account supervisors - Marketing strategy - Business development and proposals - Website development

Education

  • California State University-Hayward - School of Business and Economics
    BS, Business and Corporate Communications
    1982 - 1984
  • UC Santa Barbara
    Sociology

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