Experience

Instituto Articule

• Brazil
• Think Tanks
• 1 - 100 Employee

• Consultora de comunicação

  • Jul 2021 - Present

  Estratégia de Comunicação Institucional e Relações Públicas. Produção de conteúdo. Estratégia de Comunicação Institucional e Relações Públicas. Produção de conteúdo.



Nosso Ensino Medio

• Brazil
• E-learning

• Communication Specialist

  • May 2021 - Present

  Responsible for the Communication of the platform Nosso Ensino Médio (Our High School), focuse in supporting teacher's training for the changes in brazilian high scholl that shall be implemented by 2022, The platform is supported by Instituto iungo, Instituto Reúna and Itaú Educação e Trabalho. Among my responsibilities are: planning and criation of social media content, online event production, press relations, communication with educators and articulation with educational departments of states governents to present the program. Show less



Todos Pela Educação

• Brazil
• E-Learning Providers

• Gerente de comunicação

  • Jan 2019 - Apr 2021

  After six years in the Press Relations area, I was promoted to the position of communication manager. In this role, I led work fronts such as Digital Strategy, Organizational Communication, Internal Communication and Publications. Among other challenges, I managed a team of five people and managed the area´s budget. We faced historical challenges, such as the approval of Novo Fundeb - the main public policy for the Educational system’s funding -, with campaigns that impacted nearly 8.5 million people.Responsibilities:- Strategic communication planning aligned with organizational objectives, including the organization's channels and audiences.- Tactical planning of communication actions.- Team management and guidance (focusing on results and individual development).- Press relations management and strategic public relations recommendations.Main Activities:- Briefing, editing and approval of communication material (posts and campaigns for social media, newsletters, press releases).- Reccomendation, Analysis and writing of position papers.- Supervision and editing of quarterly and annual activity reports, and general organizational publications.- Relationship with partners and supportes.- Management of agencies, suppliers and media partners.- Management of the spokesperson policy (media training for main executives and new spokespersons) and also recommendations on acting on social media.Some outcomes in numbers:- Press: 7,200 mentions (7x the 2012 exposure).- New website: 1.8 million users (57% higher than 2019); rejection rate dropped down from 90% to 0.5%; and accessibility score raised from 4 to 8 (out of 10).- Novo Fundeb Campaign: 800+ pieces and posts created; 8.5 million people reached; 2,300 mentions in the press.- Social Media: 2.4 x the engagement of 2019, and a reach of 22 million people in the year.- Organizational Communication: Creation of the biweekly newsletter, with growth from approximately 5,000 to around 20,000 leads. Show less

• Press Officer

  • Nov 2012 - Jan 2019

  I stated at Todos Pela Educação as responsible for direct relationship with the press. During this period, I produced press releases and article’s suggestions based on data analysis and Education scenário; elaborated drafts, edition and review of opinion articles by spokespersons; I gave support to press interviews; promoted and gave lectures to journalists to qualify the coverage of Basic Education; and contributes to the creation of Jeduca - the equivalent of EWA (Education Writers Association) in US. I also did Public Relations planning and results monitoring. Show less



Papiro Comunicação

• Brazil
• Utilities

• Press Officer

  • Mar 2012 - Nov 2012

  Planning and execution of public relations actions; Writing of press releases and institutional texts; Relationship with the press; Results analysis; Interface with customers. Planning and execution of public relations actions; Writing of press releases and institutional texts; Relationship with the press; Results analysis; Interface with customers.



Grecco Comunicação Integrada

• Content producer

  • Jul 2010 - Apr 2012

  Production of written and audiovisual content for corporate magazines and newspapers and websites of companies such as Bayer HealthCare, Nívea, Danone, Carrefour Solutions Financeiras, Ford, Duke Energy and Abep (Ass. ICT Public Entities) among others. Production of written and audiovisual content for corporate magazines and newspapers and websites of companies such as Bayer HealthCare, Nívea, Danone, Carrefour Solutions Financeiras, Ford, Duke Energy and Abep (Ass. ICT Public Entities) among others.



Juan Uribe

• United States
• Medical Practices

• English educator

  • Jan 2009 - Jun 2010

  After a year studying and working in London, I immersed myself in the experience of teaching English to children - an enriching experience, where I learned to deal with the unexpected, to be more resilient, to assess the impact of my work in a very direct way, through preparation and execution of classes and performance reports. After a year studying and working in London, I immersed myself in the experience of teaching English to children - an enriching experience, where I learned to deal with the unexpected, to be more resilient, to assess the impact of my work in a very direct way, through preparation and execution of classes and performance reports.



Gap Year

• Leisure, Travel & Tourism

• Student

  • Nov 2007 - Sep 2008

  I spent a year in London, studying. I worked as an Au Pair and MCDonald's attendant. During this period, I traveled to other countries and explored the european culture and life - the experience, as a whole, guaranteed me a great personal growth, in addition to mastering the English language. I spent a year in London, studying. I worked as an Au Pair and MCDonald's attendant. During this period, I traveled to other countries and explored the european culture and life - the experience, as a whole, guaranteed me a great personal growth, in addition to mastering the English language.



Air Liquide

• France
• Chemical Manufacturing
• 700 & Above Employee

• Communication Assistant

  • Mar 2007 - Jul 2007

  At Air Liquide, I put into practice what I learned along the development of Gol's corporate portal. I created the intranet site map and all of its initial content. As a temp, my job was to get the intranet site ready to be fed. At Air Liquide, I put into practice what I learned along the development of Gol's corporate portal. I created the intranet site map and all of its initial content. As a temp, my job was to get the intranet site ready to be fed.



GOL

• Retail Art Supplies

• Intern

  • 2004 - 2005

  In the Internal Communication area I worked on activities such as the development of motivation campaigns; events between the CEO and company workers. Besides, I coordinated the implementation of local internal communications tools in the airports where the company operated at the time, including the preparation of remote communication agents. I also assisted in the administration of the area and in the negotiation with suppliers of promotional materials. In the Internal Communication area I worked on activities such as the development of motivation campaigns; events between the CEO and company workers. Besides, I coordinated the implementation of local internal communications tools in the airports where the company operated at the time, including the preparation of remote communication agents. I also assisted in the administration of the area and in the negotiation with suppliers of promotional materials.