Barbara Afonso
Brand and Product Specialist at Imatta- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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Bio
Credentials
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Fashion Designer
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Experience
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Imatta
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Brand and Product Specialist
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Oct 2016 - Present
Managing all the manufacturing brands, briefing factories and creating WIP files. Inputting design development; research, trend translation, material and process exploration, brand's identity consistency. Driving profitable sales, brand growth and loyalty for a number of business areas Ensuring brand communication for areas of responsibility are consistent with the company and brand's positioning. Developing and implementing creative initiatives for each brand global sales. Researching potential partners worldwide to make sure the brands have strong representation globally. Coordinating and managing content and information sharing among departments, divisions and external customers. Providing design and direction for collateral, web, product packaging, and other visual communications. Attending to wholesale meetings with Fashion and Optical accounts worldwide Arranging production lead times and making sure action plans for each brand production and deadlines are accomplished. Coordinating, attending and performing sales meeting at international trade shows (PITTI, MIDO, SILMO, FASHION WEEKS. Show less
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Cutler and Gross
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United Kingdom
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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International Brand Specialist - Fashion
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May 2016 - Jun 2016
•Coordination of trunk shows and marketing initiatives for each account to maximize brand visibility and sales.•Merchandising of the current collection and existing stock, both visually and in terms of monitoring product performance and identifying best sellers. •Analyzing every aspect of best seller frames such like colors, price points and styles. •Curating capsule collections•Being an active and influential member of the brand trend panel and giving product development input. •Liaising and collaborating with Design, Marketing and Production. •Business development for potential fashion and optical customers around the world and at the same time evaluating the brand future in determinate countries.• Driving and managing wholesale collaboration and exclusives. •Managing and servicing all the major key fashion accounts worldwide and choosing special product assortments in line with customer identity.•In store and agent / partner C&G brand training. •Attending trade shows to represent the brand. Show less
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Wholesale Account Manager
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Sep 2015 - Jun 2016
• Driving retail sales and wholesale growth for 12 countries around the world, including Spain, Portugal, Australia, Thailand, Japan and UK Fashion.• Working closely with fashion and optical key accounts such like, Liberty’s, Matches Fashion, Dover Street Market, Optica Toscana and Elite.• Evaluating business models to maximize sales and profitability every season.• Managing and development account business strategies (plans, sales, stock, markdown, and advertising).• Using with precise an accounting software system such like Exchequer for every account purpose.• Conducting international client appointments at Head Office in London and abroad with buyers at annual Tradeshows: Mido -Milan Autumn/Winter and Silmo -Paris Spring/Summer, Living Room-Tokyo Spring and Winter.• Reporting monthly bulletin update for markets, such as research for new potential customers.• Managing orders process activities to ensure accurate and timely submission of orders for every season.• Dealing and supporting daily basis customer’s requests such as orders, returns and replacements.• Coordination of trunk shows and marketing initiatives for each account to maximize brand visibility and sales.• Reviewing every product at the end of each season and selecting best and weakest sellers for different countries.• Working alongside with logistic and marketing to accomplish and sales grow according to every customer need.• Ensuring that the inventory is shipped correctly, safely and received by the customer on the scheduled delivery window.• Managing and control of consignment stock and special product selections for VIP customers.• Reporting weekly activities and achievements to the head of sales.• Making sure daily premium customer service is applied to each account. Show less
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Fashion Wholesale Executive
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Dec 2013 - Jun 2016
· Driving retail sales and wholesale growth for 12 countries around the world, including Spain, Portugal, Australia, Thailand, New Zealand. · Evaluating business models to maximize sales and profitability.· Managing and development account business strategies (plans, sales, stock, markdown, and advertising).· Management order placements, including reorders, shipments and delivery times.· Handling appointments with big key accounts for each country I represent.· Representing the brand at international and national trade shows such as MIDO, SILMO and 100% OPTICAL· Reporting monthly product bulletin update to markets, research and new potential customers.· Managing orders process activities to ensure accurate and timely submission of orders for every season.· Visiting mains accounts in Spain and Portugal to ensure brand and products are well represented, supporting the client with special selections based of bestsellers for each store.· Exchequer software system knowledge for every account propose.· Dealing and supporting daily basis customers requests such as orders, returns and replacements · Providing the right system training and company policies to every new employee. · Coordination of trunk shows and marketing initiatives for each account to maximize brand visibility and sales.· Reviewing every product at the end of each season and selecting best and weakest sellers for different countries. · Working alongside with logistic and marketing to accomplish and sales grow for every customer needs such as delivery and events. Show less
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Mina UK .com
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United Kingdom
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Online Media
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E-commerce Manager
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Jul 2013 - Oct 2013
·Researching, identifying and informing of fashion trends, across all consumer demographics, for the purpose of crafting original design and assets for use on consumer products. ·Improving web and products look every week. Understanding of on-line market/best practice solutions · Uploading and creating creative a exciting descriptions for every products on the E-commerce system. · Experience in designing and implementing on-line solutions · Understanding of marketing solutions, sales and service operations. · Delivering PR, social media and monthly digital marketing promotions plan · Updating new posts on social media channels, such as: Twitter, Facebook, LinkedIn, YouTube, Pinterest, Blogs. · Management and development of the E-commerce site, adding products and merchandising · Taking ownership of the 'look and feel' of the site. · Developing a strong online marketing strategy to improve customers shop experience · Meeting online sales targets and weekly reports to the management team. · Photoshoot Director providing ideas, concepts and stylish for all products every season. · Arranging, picking and contacting people for every 2 weeks photoshoot. · Researching future fashion trends every season to improve website products and sales. Show less
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Mina UK
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United Kingdom
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Online Media
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Retail Manager and Wholesale Account Executive
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May 2011 - Jul 2013
▪ Maintaining relationships with brand’s clients and expand present client database. ▪ Managing order placement, including reorders. ▪ Invoicing clients and following end of credit term payments. ▪ Showroom management, booking appointments and orders for customers. ▪ Representing the brand at international and national trade shows. ▪ Maintaining and providing support for all purchase order process. ▪ Supervising delivery of samples to agents and distributors. ▪ Updating all relevant internal online and offline documents where required. ▪ Dealing with all the faulty good, return and queries raised by customers. ▪ Assisting in any other requirements from customers or team workers. · Preparing all paperwork for selling including price lists, line sheets and order forms. · Noting customer feedback on product to help determine future orders. · Researching future fashion trends every season to improve sales. Show less
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Agatha Ruiz de la prada Joyas
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Artists and Writers
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1 - 100 Employee
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Visual Merchandising
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Jan 2009 - Dec 2010
• Producing design ideas for displays and developing floor plans, or following a company plan • Creating special displays to promote a specific product or offer • Drawing designs and plans by hand or computer • Deciding how to use space and lighting creatively • Making best use of a store's space and layout • Giving feedback to head office and buying teams • Setting up displays, dressing dummies and arranging screens, fabric and posters • Sourcing display materials and hiring, borrowing or making props • Making sure that prices and other required details can be seen • Teaching sales staff how goods should be displayed • Taking down old displays. • Helping to improve every day sales dealing closer with customer service. Show less
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Inditex
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Spain
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Retail
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700 & Above Employee
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Retail Assistant and Visual Merchandising
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Aug 2008 - Dec 2008
• Greeting customers who enter the shop. • Involved in stock control and management. • Assisting shoppers to find the goods and products they are looking for. • Responsible of till points, processing cash and card payments. • Stocking shelves with merchandise. • Answering queries from customers. • Attaching price tags to merchandise on the shop floor. • Receiving and storing the delivery of large amounts of stock • Keeping up to date with special promotions and putting up displays. • Producing design ideas for displays and developing floor plans, or following a company plan • Creating special displays to promote a specific product or offer • Deciding how to use space and lighting creatively • Making best use of a store's space and layout • Giving feedback to head office and buying teams • Setting up displays, dressing dummies and arranging screens, fabric and posters Show less
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Education
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2006 - 2009
Monsignor Talavera
Fashion Designer, Major -
2009 - 2010
Artidi
European Expert Visual Merchandising and Window Dresser
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