Barbara Watters

Director, North America Sales at 11Ants
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US

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Experience

    • Software Development
    • 1 - 100 Employee
    • Director, North America Sales
      • Aug 2023 - Present

      Taking the data quagmire of sales, product and loyalty data to create effortless insights to better serve your customers and your bottom line.

    • United States
    • Software Development
    • 700 & Above Employee
    • Enterprise Account Executive, Travel, Transportation, & Hospitality at Tableau, A Salesforce Company
      • Oct 2021 - Apr 2023

      Responsible for “leisure” sector accounts across casinos, cruise lines and time share companies. Worldwide brands such as: Caesars Entertainment, Wynn Resorts, Royal Caribbean Group, Carnival Cruise Lines, Norwegian Cruise Lines, Marriott Vacations Worldwide, Westgate Resorts. • Developed and sold opportunities to new and existing accounts across the Tableau Analytics Suite. • Sold and transitioned on premise installs to cloud offering. • Worked successfully with IT and business… Show more Responsible for “leisure” sector accounts across casinos, cruise lines and time share companies. Worldwide brands such as: Caesars Entertainment, Wynn Resorts, Royal Caribbean Group, Carnival Cruise Lines, Norwegian Cruise Lines, Marriott Vacations Worldwide, Westgate Resorts. • Developed and sold opportunities to new and existing accounts across the Tableau Analytics Suite. • Sold and transitioned on premise installs to cloud offering. • Worked successfully with IT and business departments to sell the value of Tableau and enterprise analytics. • Engaged technical and additional business resources. • Engaged business partners to enhance the value and size of sale • Continue to stay abreast of new and emerging technologies within our markets and overall. Show less

    • United States
    • Software Development
    • 200 - 300 Employee
    • Enterprise Sales Director, Midwest
      • Oct 2020 - Oct 2021

    • United States
    • Software Development
    • 200 - 300 Employee
    • Sr. Enterprise Account Executive
      • Apr 2019 - May 2020

      Responsible for selling the Anaconda Enterprise platform to all verticals, in the Midwest, Northeast corridor and Canada. • Supported 5 existing customers while prospecting across the larger territory. • Developed a $6M+ pipeline against a $1.3M quota. (44 active opportunities) • Uncovered and closed consulting services opportunities. • Worked successfully with IT and business departments to sell the value of an enterprise platform vs. open source. • Work in a team selling… Show more Responsible for selling the Anaconda Enterprise platform to all verticals, in the Midwest, Northeast corridor and Canada. • Supported 5 existing customers while prospecting across the larger territory. • Developed a $6M+ pipeline against a $1.3M quota. (44 active opportunities) • Uncovered and closed consulting services opportunities. • Worked successfully with IT and business departments to sell the value of an enterprise platform vs. open source. • Work in a team selling format: leading a team of inside sales, technical resources, consulting resources, and customer success managers to address the needs of the customer. • Continue to stay abreast of new and emerging technologies within our markets. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Account Executive
      • Mar 2013 - Apr 2019

      West Coast & Midwest territories Responsible for selling the full breadth of Teradata solutions at the enterprise level within territory / named accounts. Ceasars Entertainment, Grainger, McDonalds, Abbott, Abbvie, Ace Hardware, etc. • #2 in the nation and #5 in the world in 2013 achieving $9M against a $3M quota. • 2018 achievement was 189% of plan, bringing in $11M against a $6M quota • Averaged 145% of plan on $3M - $6M quotas • Developed and sold opportunities to new and existing accounts across the Data… Show more Responsible for selling the full breadth of Teradata solutions at the enterprise level within territory / named accounts. Ceasars Entertainment, Grainger, McDonalds, Abbott, Abbvie, Ace Hardware, etc. • #2 in the nation and #5 in the world in 2013 achieving $9M against a $3M quota. • 2018 achievement was 189% of plan, bringing in $11M against a $6M quota • Averaged 145% of plan on $3M - $6M quotas • Developed and sold opportunities to new and existing accounts across the Data Warehouse, big data/analytics, and marketing application product portfolios. • Uncovered and closed professional and managed services opportunities, both on and off shore. • Sold and transitioned on premise, cloud and hybrid offerings. • Worked successfully with IT and business departments to sell the value of Teradata. • Engaged technical and additional business resources when appropriate. • Engaged business partners to enhance the value and size of sale. • Managed / resolved customer satisfaction issues. • Continue to stay abreast of new and emerging technologies within our markets and overall. Show less

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director, Sales & Marketing
      • Apr 2010 - Nov 2012

      Responsible for sales and marketing efforts of reseller and proprietary SaaS products. Specializing in analytic tools and business intelligence. Manage partner relationship with SAS Institute developing leads and maintaining existing customer base. Work with existing customers on upsell and cross sell opportunities to expand current software footprint. Prospect for companies to white box (OEM) proprietary software/platform. • Maintain install base of over 70 customers: Allergan, Kelly… Show more Responsible for sales and marketing efforts of reseller and proprietary SaaS products. Specializing in analytic tools and business intelligence. Manage partner relationship with SAS Institute developing leads and maintaining existing customer base. Work with existing customers on upsell and cross sell opportunities to expand current software footprint. Prospect for companies to white box (OEM) proprietary software/platform. • Maintain install base of over 70 customers: Allergan, Kelly Blue Book, etc • Launched new services options across new and existing customers. • Provide customer interface/project management on large deals Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Western Region Account Executive
      • Sep 2007 - Sep 2009

      Solution sales executive representing SAS’ broad range of business solutions. Hospitality and Gaming solutions included: campaign management, digital marketing, web analytics, social networking analysis, patron value, business intelligence, casino floor mapping, forecasting, revenue management, labor management, etc. Worked with C level, corporate marketing and IT departments to sell value of integrated systems. Consulted with marketing, line managers, IT, revenue managers, hotel management,… Show more Solution sales executive representing SAS’ broad range of business solutions. Hospitality and Gaming solutions included: campaign management, digital marketing, web analytics, social networking analysis, patron value, business intelligence, casino floor mapping, forecasting, revenue management, labor management, etc. Worked with C level, corporate marketing and IT departments to sell value of integrated systems. Consulted with marketing, line managers, IT, revenue managers, hotel management, and finance on optimizing databases and processes for better marketing efforts. • Completely new territory – no existing accounts. • Penetrated and developed opportunities at 50+ medium - large gaming operations across west coast, such as: Planet Hollywood Casino, Hard Rock Casino, Valley View Casino • 200% of plan after 5 quarters. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Southwest Region Account Executive
      • Jul 2005 - Sep 2006

      Solution sales executive representing ecommerce data solution for online retailers. Worked with C level, corporate marketing and online marketing departments to sell value of optimized data for online distribution and syndication. Consulted with CMOs and online marketing VPs regarding ad spend and Search Engine Marketing and Optimization. Used embedded product analytics to educate and train marketing managers on campaign success and consulted on product suppression for increased sales and… Show more Solution sales executive representing ecommerce data solution for online retailers. Worked with C level, corporate marketing and online marketing departments to sell value of optimized data for online distribution and syndication. Consulted with CMOs and online marketing VPs regarding ad spend and Search Engine Marketing and Optimization. Used embedded product analytics to educate and train marketing managers on campaign success and consulted on product suppression for increased sales and ROI. • Exceeded quota by 200% and broke previous sales record in 3rd month of job • Grew territory by 1000%. From 3 accounts to 30. • Penetrated and closed top tier online retailers: Joann.com, PCMall, PetCo, NewEgg, Hot Topic, etc. Show less

Education

  • Lawrence University
    B.A, Psychology / Computer Science

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