Experience

Area 23

• United States
• Advertising Services
• 500 - 600 Employee

• Vice President Account Director

  • Apr 2023 - Present

  United States VP Account Director - Horizon Therapeutics/KRYSTEXXA

• Account Director

  • Sep 2020 - Apr 2023

  New York City Metropolitan Area HCP and DTC for Horizon Therapeutics’ KRYSTEXXA.



Tag

• United Kingdom
• Media Production
• 700 & Above Employee

• Senior Client Solutions Manager - Creative Edge @ Pfizer

  • Oct 2019 - Sep 2020

  New York, NY Senior Account Manager working internally at Pfizer with US and Global brand marketers and alliance partners to meet external creative and production needs. Tactics target HCPs, Payers, Health Systems and D2C. Experience across multiple therapeutic areas with focus on Oncology, including Hematology, Breast, Prostate, Melanoma, Colorectal and Lung cancers. Brand work with Bosulif, Daurismo, Besponsa, Ibrance and Biosimilars, Ruxience and Retacrit. Responsible for creative brief development… Show more Senior Account Manager working internally at Pfizer with US and Global brand marketers and alliance partners to meet external creative and production needs. Tactics target HCPs, Payers, Health Systems and D2C. Experience across multiple therapeutic areas with focus on Oncology, including Hematology, Breast, Prostate, Melanoma, Colorectal and Lung cancers. Brand work with Bosulif, Daurismo, Besponsa, Ibrance and Biosimilars, Ruxience and Retacrit. Responsible for creative brief development, relationship management, SOW development, estimates, staff planning, project timelines and milestones and communications planning. Account management of internal social media channel, Microsoft Yammer!, for Creative Edge sponsors within Pfizer. Oversight of social calendar, content development, strategic updates and communications. Show less



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Account / Project Manager - In-House Creative

  • Jun 2019 - Aug 2019

  New York, NY Senior Account and Project lead for multiple internal clients across all divisions globally. SOW management - tracking hourly burn rates, fees to prevent scope creep, production hand-off, QC. Liaise with global external agencies, including Weber Shandwick, Create NYC and Create London. Clients: Viagra, Norvasc, Xalabrands, Hospitals, Emerging Markets, Sterile Injectables, and Anti-Infectives, Men’s Health and Women’s Health platforms.



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager, Agency Relations - Creative, Experiential and Multi-Cultural Lead

  • May 2015 - Dec 2018

  New York Led day-to-day business and financial relationships with creative, experiential and cultural engagement agencies for Verizon across all lines of business for Verizon Wireless, FiOS and New Product Development. Agencies produce strategy and creative for ATL, BTL, DM, CRM, B2B, POS, Content, Sponsorship (NFL, NBA, Music), Activation/Experiential, multi-cultural and Media (interim). - Manage communications and ensure alignment with internal marketing clients and agencies - Develop and… Show more Led day-to-day business and financial relationships with creative, experiential and cultural engagement agencies for Verizon across all lines of business for Verizon Wireless, FiOS and New Product Development. Agencies produce strategy and creative for ATL, BTL, DM, CRM, B2B, POS, Content, Sponsorship (NFL, NBA, Music), Activation/Experiential, multi-cultural and Media (interim). - Manage communications and ensure alignment with internal marketing clients and agencies - Develop and implement improvements to Agency Relations tools and processes to achieve greater efficiencies and drive creative and operational excellence - RFP / RFI and agency recommendations - Oversee, evolve and manage agency relationships and initiatives Program Ownership: Quarterly Business Review, Broadcast and Video Production Savings Initiative, Annual Agency Summit (2015). Efficiency Dashboard measuring agency and internal client performance against qualitative and quantitative metrics. Local Optimization program to ensure upstream/downstream communication, marketing goal alignment and access to best in class creative at local and regional level. Agencies include currently: McCann Erickson, The Community, Mcgarrybowen, Civic, Fiction Tribe, Gloo, Metia, Momentum. Prior: Zenith Media (transitional), Wieden+Kennedy, AdAsia, MarketingWerks, Lopez-Negrete, Rauxa (interim,), Pentagram, FutureBrand, Weber-Shandwick (PR interim), Siegel + Gale, 140 - Verzon's in-house agency. Show less



MetLife

• United States
• Insurance
• 700 & Above Employee

• Account/Project Manager - In-House Creative Services (Consultant)

  • May 2014 - Dec 2014

  Long Island City, NY Conduct day-to-day communications with client/partner to manage expectations and facilitate projects from inception through delivery. Direct Creative resources to produce internal and consumer facing materials for marketing and corporate clients. Plan, oversee and deliver print, video, webcasts, digital advertising, signage, identity, collateral and all other creative needs, including special projects for C-suite stakeholders. Responsibilities include: scheduling, budgets, asset management… Show more Conduct day-to-day communications with client/partner to manage expectations and facilitate projects from inception through delivery. Direct Creative resources to produce internal and consumer facing materials for marketing and corporate clients. Plan, oversee and deliver print, video, webcasts, digital advertising, signage, identity, collateral and all other creative needs, including special projects for C-suite stakeholders. Responsibilities include: scheduling, budgets, asset management, financial analysis, third-party communications, collaboration with outside agencies. Clients: Global Brand Marketing, Global Human Resources, Corporate Communications and Global Event Management. Show less



Geometry - North America

• Associate Director, Project Management

  • Nov 2012 - Jun 2013

  New York Lead client-facing Project Manager for varied accounts with full planning and implementation responsibilities. Back-up for Director Project Management on day-to-day basis handling special projects, staff coverage and workload/process reporting as needed. Direct client responsibilities included budget development, risk management, SOW development, oversight and reporting with aim towards revenue realization/growth, creative and service resource management, scheduling, traffic and process… Show more Lead client-facing Project Manager for varied accounts with full planning and implementation responsibilities. Back-up for Director Project Management on day-to-day basis handling special projects, staff coverage and workload/process reporting as needed. Direct client responsibilities included budget development, risk management, SOW development, oversight and reporting with aim towards revenue realization/growth, creative and service resource management, scheduling, traffic and process development, analysis and refinement. Clients: Fidelity Investments, Heineken USA, Weight Watchers, BMW Financial Services Show less



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Vice President Creative Operations

  • Apr 2011 - Oct 2012

  Head of all day-to-day operations and finance functions for 55-person in-house creative department and creative advertising agency with fortune 500 clients. - Devised and implemented all process, procedure and policy. - Built Project Management department. - Tracked and reported all department and company financials including overhead and project-based budgeting. - Researched, resourced, negotiated and implemented financial and time management systems. - Lead in all client,… Show more Head of all day-to-day operations and finance functions for 55-person in-house creative department and creative advertising agency with fortune 500 clients. - Devised and implemented all process, procedure and policy. - Built Project Management department. - Tracked and reported all department and company financials including overhead and project-based budgeting. - Researched, resourced, negotiated and implemented financial and time management systems. - Lead in all client, partner and vendor contract negotiations. - Key group contact for internal corporate departments including Finance, Accounting, Legal, IS&T, HR, T&E, Business Affairs, Telecom, Purchasing and Facilities/Building Services. - Account Manager for multiple accounts and projects directly, including CKX (Muhammad Ali), Sony Global Retail Operations, Columbia Artist Branding (AC/DC and Locked@TheBox), World Hepatitis Foundation, Jockey International, The Metropolitan Opera and MoMA. - Teamed with Account and Digital for American Express Prepaid Cards and Coca-Cola's Fanta brand on website launches, social media campaigns and mobile apps. - Partnered with Account Directors, Project Managers, Video Production, Digital Production and client-side Brand Managers to develop project-based and retainer scopes of work, budget estimates and schedules. - RFP and RFI responses. - Other responsibilities: Resource management, change management, risk assessment, accounting and management information flow and reporting. Show less



Arcade Creative Group / Sony Music Entertainment

• Senior Director Operations

  • Apr 2008 - Mar 2011

  ARCADE: - Launched Arcade Creative Group in April 2008 with President/Founder and creative leadership. - Developed and presented business plan to secure corporate backing. - Managed day-to-day business and decision making resulting in $20MM+ in revenue and achieving profitability in first two years of operation. - Responsible for client pricing structure, planning and strategy and new business development support. SONY MUSIC/CREATIVE GROUP: Day-to-day oversight of all… Show more ARCADE: - Launched Arcade Creative Group in April 2008 with President/Founder and creative leadership. - Developed and presented business plan to secure corporate backing. - Managed day-to-day business and decision making resulting in $20MM+ in revenue and achieving profitability in first two years of operation. - Responsible for client pricing structure, planning and strategy and new business development support. SONY MUSIC/CREATIVE GROUP: Day-to-day oversight of all operational and financial functions for in-house creative department responsible for all artist packaging, advertising, POS and imaging. Includes sub-departments: Design/Creative, Copy and Development, Media, Video Content and Production, Premedia Production and Creative Project Management. P&L responsibilities and direct budget oversight and reporting for all projects from online video content development to TV spot production to packaging manufacturing estimates, etc. Show less



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Senior Director Operations - Creative Group

  • Aug 2006 - Mar 2008

  Developed and implemented new strategies and procedures for reorganization of in-house creative department including defining new roles for staff, creating and disseminating job descriptions, overseeing systems training, development of more efficient traffic/approval processes, overhaul of org charts and reporting structure. Worked closely with HR Systems, IS&T and programming to integrate time management and reporting system with proprietary work order and purchasing system. Developed… Show more Developed and implemented new strategies and procedures for reorganization of in-house creative department including defining new roles for staff, creating and disseminating job descriptions, overseeing systems training, development of more efficient traffic/approval processes, overhaul of org charts and reporting structure. Worked closely with HR Systems, IS&T and programming to integrate time management and reporting system with proprietary work order and purchasing system. Developed custom workload reporting with platform supplier/HR Systems. Day-to-day oversight of all operational functions. Show less