Experience

MediaCo Holding Inc.

• Entertainment Providers
• 1 - 100 Employee

• Director of Community Development - HOT 97 & WBLS

  • Sep 2022 - Present



Guerilla 7 Marketing & Solutions

• New York, New York

• President

  • Jul 2018 - Present

  Guerilla 7 is a community focused marketing agency aimed at serving brands that will highlight education, health/wellness, and financial literacy in the 5 boroughs of NYC via creative guerilla & digital strategies Guerilla 7 is a community focused marketing agency aimed at serving brands that will highlight education, health/wellness, and financial literacy in the 5 boroughs of NYC via creative guerilla & digital strategies



Church Avenue Business Improvement District

• United States

• Commercial Revitalization Program Manager

  • Nov 2021 - Sep 2022

  Planned, developed, implemented, and evaluated commercial revitalization programs serving a targeted section of NY including merchant organizing and engagement, business support and retention, neighborhood beautification, and commercial district marketing; Assesed neighborhood conditions and needs by gathering and analyzing commercial district data through a rigorous district needs assessment process via NY Small Business Services; Supported over 100 small businesses in NY; Facilitated conversations with stakeholders and city agencies such as MTA, NYPD, Department of Sanitation, etc on a range of complex issues impacting the area Show less



VP Records

• United States
• Sound Recording
• 1 - 100 Employee

• Product Marketing Manager

  • Oct 2019 - Nov 2021



Entercom

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing/Brand Strategist

  • Mar 2017 - Jun 2019

  • Obtain direct client level relationships; increasing partnerships and revenue for the NY cluster • Develop creative marketing programs implementing digital and endorsement strategies that surpass brand objectives on local and national platforms • Apply emerging consumer data, research and analytics, and modern targeting tactics to create innovative media solutions for our clients • Generated six figures in New Business w/ a minimum of 30% profit per campaign • Obtain direct client level relationships; increasing partnerships and revenue for the NY cluster • Develop creative marketing programs implementing digital and endorsement strategies that surpass brand objectives on local and national platforms • Apply emerging consumer data, research and analytics, and modern targeting tactics to create innovative media solutions for our clients • Generated six figures in New Business w/ a minimum of 30% profit per campaign



Emmis Corporation

• United States
• Venture Capital and Private Equity Principals
• 200 - 300 Employee

• HOT 97 & WBLS Account Executive

  • Dec 2015 - Feb 2017

  Expanded local sales by developing new advertisers through custom/integrated marketing solutions. - High degree of developmental business/relationships at the Marketing Director/Brand Manager/Regional Sales manager level- Ongoing high level of prospecting for ideal clients; generating valid business reasons to obtain appointments and conducting effective customer needs analysis - Customized solutions integrating social media, on-air personalities and targeted digital- Generated over $200K in local new business - specializing in emerging lifestyle brands Show less

• Sales Planner/Project Manager

  • Mar 2014 - Dec 2015

  Manage sales projects from start to finish, which includes scheduling, trafficking creative assets, obtaining approvals and any related factors that affect project success• Coordinate with various internal departments including sales, digital, marketing and promotions to activate all elements of sales projects• Organize and conduct weekly project management meetings• Gather and manage collateral for events including commercials, digital assets, program guide ads, and insurance• Directly engage with brands /clients to plan and execute integrated marketing campaigns• Successfully headed six figure campaigns for Metro PCS- 5 Borough Takeover Tour, MetroPlus Health Plan on-site concert and event activation, Becks, etc Show less

• Programming/Sales Support Specialist

  • Sep 2012 - Feb 2014

  Assist the VP of Programming & Sales Department

• Accounts Payable/Traffic Coordinator

  • Apr 2012 - Jan 2014



Ideel Inc

• United States
• Retail
• 1 - 100 Employee

• Accounts Payable Specialist

  • Mar 2011 - May 2012



Emmis Corporation

• United States
• Venture Capital and Private Equity Principals
• 200 - 300 Employee

• HR Assistant/Accounts Payable Coordinator

  • Oct 2009 - Mar 2011

  Accounts Payable Associate: Review invoices and check requests, process check requests, correspond with vendors and respond to inquiries, monitor accounts to ensure payments are up to date, resolve invoice discrepancies, produce monthly reports. General Ledger coding of invoices. Maintain AP records, systems, and procedures. Helps maintain existing accounts payable programs-Web now and Lawson; makes accounts payable and/or accounts entries. Verifies accuracy of invoices and other payable documents or records. Reconciles records with internal company employees and management, external vendors and customers. Produces accounts payable reports. Complies, records and analyzes accounts payable transactions. Work is closely supervised. Follows standard practices to obtain solutions. HR Assistant: Handled unemployment, workers' compensation claims and maintained personnel files. Recruit interns and pre screened qualified candidates for open positions. Develop and post jobs to Taleo; Review New Hire Paperwork; Record data for each employee, including such information as addresses, weekly earnings, absences, amount of sales or production, supervisory reports on performance, and dates of and reasons for terminations; Show less