Experience

Newark Academy

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Director of Advancement Services and Planned Giving

  • Jun 2023 - Present

• Director of Advancement Services

  • Feb 2017 - Jun 2023

• Marketing/Communications

  • Dec 2015 - Feb 2017

  For my first year and a half at NA I worked in the Communications and Marketing office. I was responsible for implementing and managing all Summer Session and Admissions advertising campaigns.I also coordinated two website rebrands and wrote press releases and website articles.



Gold's Gym

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Co-Owner/Managing Partner

  • Jan 2013 - Jun 2015

  • Developed community outreach programs to raise local brand awareness of Gold’s Gym. • Managed and trained staff of 35 employees to deliver consistent, quality service to all customers. • Implemented Personal Training and membership sales system to continue membership growth. • Managed all finances, including payroll, accounts payable and PL reporting • Created sustainable membership retention and referral programs to build membership revenues. • Increased annual revenue from $500,000 to $1.4M in 2 years. Show less



Les Mills International

• New Zealand
• Wellness and Fitness Services
• 500 - 600 Employee

• Vice President of Strategic Communications/Business Development

  • Nov 2008 - Oct 2012

  • Managed the Metro NYC Territory – with a customer base of health clubs, community centers and nonprofit organizations. • Worked with current and perspective higher education institutions within the NIRSA Region 1 states (Maine to Maryland) around building fitness participation and achieving learning outcomes • Assist current customers to help build their membership base and participation through use of the Les Mills system. • Cultivate new prospects that are ready to build their business using the Les Mills System. • Implement the Les Mills system, including programs, management tools, marketing materials, and training to help clubs drive member acquisition and retention. Show less



Graham-Pelton

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Executive Director of Marketing

  • Feb 2003 - Nov 2008

  In nearly six yeras with Graham-Pelton Consulting, the firm saw monumental national growth, growing from a regional to national management company. • Served as a member of Graham-Pelton’s five-person senior management team. • Built a comprehensive marketing plan, which included tradeshow presence, print and radio campaigns, and direct mail campaigns. • Developed internal processes to manage the sales pipeline, to keep prospective clients engaged throughout the sales process. • Attended tradeshows to meet and introduce Graham-Pelton services to potential clients • Created and maintained two corporate websites, managed search engine optimization and search engine ad word campaigns. • Managed two Graham-Pelton re-branding projects, to support Graham-Pelton’s growth from a local New Jersey consulting firm, to a major Northeast firm, to a national brand. • Managed all of Graham-Pelton technology, including four servers, 40 remote and local client users and security info-structure Show less



Seton Hall University

• United States
• Higher Education
• 700 & Above Employee

• Marketing & IT Manager

  • Aug 1990 - Feb 2003



McKamy & Partners

• Public Relations Coordinator

  • Nov 1989 - Aug 1990



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Public Relations Coordinator

  • 1986 - 1989