Experience

Barton LLP

• United States
• Law Practice
• 1 - 100 Employee

• Director, Client Relations

  • Jun 2016 - Present

  Working closely with the Managing Partner, responsible for planning, development and implementation of the firm’s marketing and brand strategies. Additionally, provides overall office management including staff supervision and operations.

• Director, Client Relations

  • Jun 2016 - Present



PlanBee

• Argentina
• Think Tanks

• Principal

  • Mar 2009 - Present

  Special events producer, project manager and executive concierge service created to provide varied event companies, corporations and individual executive clients with skilled leadership and support. Expertise in event and project management and top level executives’ in home maximization, efficiency and productivity. • Event and project consultation for corporations and event companies including planning, activation and review. Annual events and projects include: Glamour Women of the Year Awards, Veuve Clicquot Polo Classic, The New Yorker Festival, Toys “R” Us Annual Benefit Gala, Nintendo Mario Kart 8 Commercial, Nintendo Wii U Console Product Launch, IBM Think Forum. • Executive Concierge Service maintains top level executives’ business and personal requirements. Provide work-life balance for clients by assessing needs and formulating tailored plans to achieve them. Manage administrative requests, select and oversee vendors for such projects as home reconstruction, adept at executive relocation and purging of non-essential items.



Toys R Us

• United States
• Retail
• 700 & Above Employee

• Executive Planner, Private Functions - Times Square

  • Dec 2006 - Feb 2009

  Joined the international flagship store to re-launch its Corporate Events/Meetings program and created the Private Party program. Responsible for creating all marketing and in program collateral including sales presentations, brochures, décor and giveaway items. Actively marketed department, maintained P&L, trained staff, initiated and sustained vendor partnerships to enhance programs and offset department expenses. Joined the international flagship store to re-launch its Corporate Events/Meetings program and created the Private Party program. Responsible for creating all marketing and in program collateral including sales presentations, brochures, décor and giveaway items. Actively marketed department, maintained P&L, trained staff, initiated and sustained vendor partnerships to enhance programs and offset department expenses.



FIT

• Design Services
• 1 - 100 Employee

• Adjunct Professor

  • 2007 - 2007

  Course: Event Marketing Course: Event Marketing



Screenvision

• United States
• Advertising Services
• 200 - 300 Employee

• Director, Marketing & Corporate Events

  • Apr 2003 - Nov 2006

  Returned to support a newly formed division of Screenvision, a world leader in cinema advertising that provides on screen and in-lobby marketing to advertisers. Directed all marketing efforts and sponsorship deliverables on behalf of sales staff. Composed and designed sales materials, also oversaw website content and design for consistency of message. Created, wrote and edited company newsletter. Managed events to ensure advertiser expectations and requirements were met; executed movie screenings and annual sales conferences.



m@x RACKS

• Mexico
• Packaging & Containers
• 1 - 100 Employee

• Director, Marketing & Promotions

  • Dec 2000 - Feb 2003

  Supported the sales team at this successful postcard advertising company by writing and art directing sales collateral including presentations, sponsorship opportunities, and client entertainment. Initiated integrated marketing opportunities with strategic partners and leveraged advertiser exposure. Supported the sales team at this successful postcard advertising company by writing and art directing sales collateral including presentations, sponsorship opportunities, and client entertainment. Initiated integrated marketing opportunities with strategic partners and leveraged advertiser exposure.

• Director of Marketing

  • Jun 1998 - Dec 2000

  At this entrepreneurial cinema advertising company, selected to be the first salaried marketing associate. Wrote, designed and oversaw production of marketing materials, website, and create presentations to support sales efforts. Maintained budget; planned and activated national sales meetings and advertiser events. At this entrepreneurial cinema advertising company, selected to be the first salaried marketing associate. Wrote, designed and oversaw production of marketing materials, website, and create presentations to support sales efforts. Maintained budget; planned and activated national sales meetings and advertiser events.



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Promotion Director

  • Jan 1994 - Nov 1997

  Building on retail and large scale events experience, Hachette Filipacchi Magazines required these talents to generate more than runway fashion shows for their advertisers. Goals included aligning advertisers with editorial content direct from the magazines to logically present cohesive messaging. Conceived custom-designed value added programs resulting in increased ad page revenue and solidified relationships. Created and carried out cross magazine title events while keeping the integrity of each magazine brand. Consistently delivered programs on budget. Developed and wrote in magazine advertorial content and promotions on behalf of advertiser partners.



Macy's

• 1 - 100 Employee

• Senior Special Events Producer - Parade, Public Relations & Special Events

  • Nov 1987 - Jan 1994

  Globally recognized, Macy’s is host to such epic events as Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks and spectacular fashion shows, culinary events, flower shows and celebrity appearances. Hired to support annual, large scale and smaller in-store events at its renowned flagship store. • Managed annual spectaculars and large scale events through logistical and creative planning, writing operational plans and scripts, and training staff. Produced high profile charity, political and partnership events. Experienced daily interaction with upper management, colleagues and volunteers. • Created and implemented flagship in-store special events and supervised vendor department openings under top executive level direction. Developed original event concepts while streamlining event costs through cross-promotions and merchandise tie-in emphasis.