Barbara Ottaviani

Cheffe de produit marketing transverse at DARVA
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Contact Information
us****@****om
(386) 825-5501
Location
Niort, Nouvelle-Aquitaine, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Full professional proficiency
  • Italien Native or bilingual proficiency
  • Portugais Limited working proficiency

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Doria Picard

Barbara est une superbe collègue, investie et motivée dans son travail. Son expertise en marketing digital et notamment sur certains outils en font une personne à laquelle l'on peut toujours poser ses questions. Elle a une approche très pédagogique et est toujours disponible et prête à aider ses collègues. Je m'y referrais naturellement dès la moindre hésitation afin de profiter de sa connaissance du métier et de son leadership naturel. C'était un plaisir et très enrichissant de la croiser dans mon parcours professionnel !

Luc Giros

J'ai pu travailler avec Barbara dans l'animation des réseaux sociaux de Cheminées Poujoulat. Grâce à sa créativité nous avons pu agrandir la communauté et susciter l'interaction dans un axe de marché hyper spécialisé.

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Credentials

  • Google Ads
    VISIPLUS academy
    May, 2023
    - Oct, 2024
  • Growth Marketing : activer de nouveaux leviers de croissance
    Institut Supérieur du Marketing
    Mar, 2022
    - Oct, 2024
  • After Effect - Prise en main
    ORSYS
    Jun, 2021
    - Oct, 2024
  • World Demi finalist for the 2018 GOMAC - Winner in France
    Global Online Marketing Academic Challenge
    Sep, 2018
    - Oct, 2024
  • AdWords Publicité sur le Réseau de Recherche
    Google
    Mar, 2018
    - Oct, 2024
  • Digital Active
    Google
    Mar, 2018
    - Oct, 2024
  • Les bases d'AdWords
    Google
    Mar, 2018
    - Oct, 2024

Experience

  • DARVA
    • France
    • Strategic Management Services
    • 100 - 200 Employee
    • Cheffe de produit marketing transverse
      • Jul 2023 - Present

      L'éditeur de plateformes innovantes au service des assureurs et de leurs partenaires 🏢📊 L'éditeur de plateformes innovantes au service des assureurs et de leurs partenaires 🏢📊

  • IRIUM SOFTWARE
    • France
    • Software Development
    • 100 - 200 Employee
    • Inbound & Digital Marketing project manager - Community manager
      • Aug 2019 - Jul 2023

      [Daily Software] Typo3, HubSpot, Mailchimp, Facebook Ads, Hootsuite, Adobe Suite (Photoshop, Indesign, Illustrator, Premiere Pro - Rush), HTML, Google Ads, Analytics, SemRush, Office Suite, Trello...INBOUND & AQCUISITION✓ HubSpot integration referent✓ Implementation of an inbound marketing strategyOnboarding launched for a new acquisition strategy: emailings, social media, leads scoring, leads nurturing, workflows, campaigns, ...✓ Email campaigns, landing pages, marketing automationSOCIAL MEDIA✓ Editorial referent, Content & brandingCommunity Management - Editorial planning - Sponsoring (SMA on LinkedIn and Facebook)WEB MANAGEMENT – WEB ADVERTISING✓ Editorial SEO - Web Writing - Web Management - CMSGive meaning to the content to ensure it relevant to the requests of Internet users. Work on both the quality of content, the performance of keywords and editorial animation.✓ SEA - Ads Account Management (Google Ads, Facebook & LinkedIn Ads)LEADS & COMMERCIAL SUPPORT✓ Qualification, BtoB lead conversion - CRM support✓ DEMO SaaS software - Sales team supportWEB GRAPHICS - PRINT - CAMPAIGNS✓ Creation of web content / graphics / videos✓ Email campaigns✓ Redesign of the graphic identity (charter, print, etc.) & new websiteBUDGET & MARKETING / COMMUNICATIONS PLANBy productInterns ManagementInternational dynamic (daily work in French, English & Spanish). Show less

    • Communication & Web Marketing Officer
      • Dec 2018 - Jul 2019

      ✓ Digital Strategy:• Web writing & web content management• Marketing campaigns, support to sales teams, CRM improvement• Community management✓ Communication strategy :• Prepare the Media plan and the Marketing plan• Manage press relations and advertising / print• Develop and publish company documentation (brochures, newsletter)✓ Event Strategy:• Organize events (France & International trade fairs - webinars)

  • Cheminées Poujoulat
    • France
    • Building Equipment Contractors
    • 200 - 300 Employee
    • Web Marketing Assistant
      • Aug 2017 - Nov 2018

      Zendesk, Facebook Business (Ads), Adobe Suite, Data Studio, Google Suite, internal CRM. ✓ Leads Generation and Conversion : • Qualification and conversion of consumer requests, Leads follow-up, collaboration with regional sales representatives (BtoB toC) • Manage, coordinate and monitor consumer questions / opinions and FAQs • Contact forms web design ✓ Social Media • Manage the brand's presence on social networks (Facebook Business + Ads): editorial planning, graphics, sponsorship, moderation ✓ Communication Strategy • Action & communication plan for an expertise Label • Satisfaction pool (B to B) ✓ Reporting • Sales statistics • Monthly reporting on Indesign and on Data studio Show less

  • CREOCEAN
    • 1 - 100 Employee
    • Commercial & Communication Assistant
      • Mar 2017 - Aug 2017

      ✓ International Trade: • Calls for tenders • Establishment of tender specifications in French and English • Market studies • Project monitoring in Excel • Export assistance ✓ Communication: • Social networks management (Twitter, LinkedIn) • Web content on CMS • Internal newspaper writing • Interviews with Creocean stakeholders • E-mailing 6 months internship ✓ International Trade: • Calls for tenders • Establishment of tender specifications in French and English • Market studies • Project monitoring in Excel • Export assistance ✓ Communication: • Social networks management (Twitter, LinkedIn) • Web content on CMS • Internal newspaper writing • Interviews with Creocean stakeholders • E-mailing 6 months internship

  • Université de La Rochelle
    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • English & French tutor
      • Sep 2016 - May 2017

      Private lessons with academics in difficulty or with disabilities. Academic support for dyslexic students in French and English. Integrating students with disabilities into the University of La Rochelle. Private lessons with academics in difficulty or with disabilities. Academic support for dyslexic students in French and English. Integrating students with disabilities into the University of La Rochelle.

  • The London Oratory School
    • United Kingdom
    • Primary and Secondary Education
    • 1 - 100 Employee
    • French Teacher
      • Sep 2015 - Jun 2016

      Teaching French in an English-speaking high school Personalized assistance to the pupil Language courses: training with the BRITISH COUNCIL Autonomous work with classes of high school students. Teaching French in an English-speaking high school Personalized assistance to the pupil Language courses: training with the BRITISH COUNCIL Autonomous work with classes of high school students.

  • La Rochelle Tourisme et Evénements
    • France
    • Events Services
    • 1 - 100 Employee
    • Communication & travel advice
      • Mar 2015 - Aug 2015

      • Multilingual advice to individuals and professionals • Tourism promotion • Conduct of a survey among visitors • Writing of website articles • Management of partnerships 6 months internship • Multilingual advice to individuals and professionals • Tourism promotion • Conduct of a survey among visitors • Writing of website articles • Management of partnerships 6 months internship

Education

  • Excelia Group La Rochelle
    Master of Business Administration - MBA, Digital Marketing and Collaborative Strategies
    2017 - 2018
  • IAE de Poitiers
    Master 2 (M2), Marketing
    2017 - 2018
  • Université de La Rochelle
    Master 1, LANGUAGES, CULTURES, INTERNATIONAL TRADE (English, Spanish, Portuguese)
    2016 - 2017
  • Université de La Rochelle
    Degree, Foreign Languages ​​Applied to International Trade (English, Spanish, Portuguese)
    2013 - 2015
  • Université de La Rochelle
    Degree, Law
    2011 - 2013
  • Institution La Doctrine Chrétienne
    High School Bachelor, Literary studies
    2011 -

Community

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