Barbara Lecheneau (Fouqué)
Senior Project Manager at Com&Health- Claim this Profile
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Bio
Experience
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Com&Health
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France
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Advertising Services
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1 - 100 Employee
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Senior Project Manager
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Nov 2017 - Present
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European Society of Cardiology
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France
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Non-profit Organizations
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200 - 300 Employee
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Marketing Operations, Marketing Officer
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Apr 2013 - 2017
• Development and delivery of marketing plans and campaigns that optimize ROI - Define customer targets, aligning product mix, marketing tactics and key messages that resonate with target - Develop and implement customer acquisition, conversion and retention tactics - Define marketing activities to support ESC Business Units• Management of market research projects - Qualitative and Quantitative research projects - Benchmarking and competitive analysis• Conduct marketing analysis to optimize ROI - Produce business intelligence reports to meet ESC leadership and Business Units needs Show less
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Congress Marketing & Communications Assistant
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Apr 2010 - Apr 2013
- Organisation and coordination of international events - Preparation and development of publications aimed at healthcare professionals - Quantitative and Qualitative survey implementations
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Fairmont Monte Carlo
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Monaco
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Hospitality
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100 - 200 Employee
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Commercial assistant and marketing consultant
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Jan 2009 - Jul 2009
• Prices competition analysis • Promotional materials production • Marketing propositions • Prices competition analysis • Promotional materials production • Marketing propositions
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Four Seasons Hotels and Resorts
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Canada
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Hospitality
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700 & Above Employee
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Banqueting and catering commercial assistant
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Jan 2008 - Jun 2008
• Organise events in the hotel with customers • Coordinate the events with the “maitre d’” • Assist sales managers in their daily functions • Organise events in the hotel with customers • Coordinate the events with the “maitre d’” • Assist sales managers in their daily functions
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Education
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SKEMA Business School
Master of Science (M.Sc.) International Marketing and Business Development, Marketing international -
EDHEC Business School
Bachelor’s Degree, Marketing/Marketing Management, General -
Université Nice Sophia Antipolis
2 year University diploma at Technical University in Sales Techniques in Nice, Sales, Distribution, and Marketing Operations, General