Barbara Lecheneau (Fouqué)

Senior Project Manager at Com&Health
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Contact Information
us****@****om
(386) 825-5501
Location
France, FR

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Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Senior Project Manager
      • Nov 2017 - Present

    • France
    • Non-profit Organizations
    • 200 - 300 Employee
    • Marketing Operations, Marketing Officer
      • Apr 2013 - 2017

      • Development and delivery of marketing plans and campaigns that optimize ROI - Define customer targets, aligning product mix, marketing tactics and key messages that resonate with target - Develop and implement customer acquisition, conversion and retention tactics - Define marketing activities to support ESC Business Units• Management of market research projects - Qualitative and Quantitative research projects - Benchmarking and competitive analysis• Conduct marketing analysis to optimize ROI - Produce business intelligence reports to meet ESC leadership and Business Units needs Show less

    • Congress Marketing & Communications Assistant
      • Apr 2010 - Apr 2013

      - Organisation and coordination of international events - Preparation and development of publications aimed at healthcare professionals - Quantitative and Qualitative survey implementations

    • Monaco
    • Hospitality
    • 100 - 200 Employee
    • Commercial assistant and marketing consultant
      • Jan 2009 - Jul 2009

      • Prices competition analysis • Promotional materials production • Marketing propositions • Prices competition analysis • Promotional materials production • Marketing propositions

    • Canada
    • Hospitality
    • 700 & Above Employee
    • Banqueting and catering commercial assistant
      • Jan 2008 - Jun 2008

      • Organise events in the hotel with customers • Coordinate the events with the “maitre d’” • Assist sales managers in their daily functions • Organise events in the hotel with customers • Coordinate the events with the “maitre d’” • Assist sales managers in their daily functions

Education

  • SKEMA Business School
    Master of Science (M.Sc.) International Marketing and Business Development, Marketing international
    2009 - 2010
  • EDHEC Business School
    Bachelor’s Degree, Marketing/Marketing Management, General
    2005 - 2009
  • Université Nice Sophia Antipolis
    2 year University diploma at Technical University in Sales Techniques in Nice, Sales, Distribution, and Marketing Operations, General
    2005 - 2007

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