Barbara Kerim

Art Director at PMMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Bridgeport, Connecticut, United States, US

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Experience

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Art Director
      • Sep 2019 - Present

      I am a freelance graphic designer operating under the name Travis Design since January 2019. With over 4 years of experience, I specialize in designing a wide range of materials such as web ads, social media graphics, web pages, banners and signage, publications, and marketing collateral. I have also contributed graphics for package design. My clientele consists of esteemed organizations such as Global Food Forums and US Foods, among others. I have also created eye-catching graphics for industry conferences and events that have garnered widespread attention and praise. As a dedicated graphic designer, I take pride in my ability to deliver aesthetically pleasing and functional design solutions that exceed my clients' expectations. My expertise lies in creating compelling visuals that convey complex ideas and evoke the desired emotional response from the target audience. Show less

    • United States
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Graphic Designer
      • Jun 2014 - Jan 2019

      As a skilled designer, I have successfully created impactful marketing collateral for both web and print mediums. This includes websites, email promotions, e-newsletters, web and print ads, media kits, trade show banners, and signage, all tailored to support business-to-business media. My approach to design encompasses all phases of the process, from conceptual development through to print production and even producing html/css code. This ensures that the final product meets the highest standards of quality and accuracy. In addition, I have demonstrated my ability to manage the design, layout, production, and project coordination of business-to-business publications in close collaboration with editorial teams. By leveraging my exceptional organizational and communication skills, I ensure that all elements of the project are aligned with the desired outcomes and delivered on time and within budget. Show less

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Senior Art Director
      • Sep 2001 - Nov 2013

      I have extensive experience in executing design, layout, production, and project management of consumer cooking magazines and books that are widely distributed across major retail outlets. Working in close collaboration with teams of editors and account managers, I have developed creative design solutions for custom publishing projects for a diverse range of outside clients including KitchenAid, Campbell's Soup, Ortega, Quaker, Barilla, and Lawry's. My proficiency also extends to coordinating, prop styling, and art directing studio food photography for globally recognized food and consumer products brands, nonprofit organizations, and in-house projects. As a seasoned professional, I have been entrusted with training new staff in design and production procedures and providing supervision to ensure high-quality output. My goal is always to leverage my expertise to produce designs that inspire, engage, and elevate the brand identity of my clients. Show less

  • Reed Business Information/Cahners Publishing
    • Maricopa County, Arizona, United States
    • Art Director
      • 1995 - 2001

      As a seasoned designer, I possess a wealth of experience in designing both start-up and existing publications. This includes conceptualizing cover strategies, developing logos, selecting typography, and creating visually appealing departments and features. In addition, I have a proven track record of managing the design, layout, and production of monthly business-to-business publications that cover a broad spectrum of industries such as food marketing and production, packaging, and building and construction. My expertise extends beyond print design to include art direction and commissioning of studio and location photography that emphasizes food, environmental portraiture, and industrial situations, as well as illustration. I also have experience in managing art budgets for these services, ensuring that projects are completed within budget while maintaining the highest standards of quality. My commitment to excellence is evident in every aspect of my work, from conceptualization to final delivery. Show less

Education

  • Central Michigan University
    Bachelor of Arts (BA), Graphic Design with Advertising minor, Activities and societies: Alpha Sigma Alpha Graphic Design and Advertising
  • College of DuPage
    Bachelor's degree, Adobe Dreamweaver
  • Kendall School of Design
    Advertising Design, Advertising Design
  • Northern Illinois University
    Design Management

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