Senior Market Research Consultant - TSR Insight

• Jun 2018 - Present

Research strategy, development and planning. Responsible for management, delivery and communication of qualitative and quantitative primary research for clients in HE, Government and brands. Analysis, reporting and presenting key insights and actionable recommendations to clients. Internal research for The Student Room (TSR). Research strategy, development and planning. Responsible for management, delivery and communication of qualitative and quantitative primary research for clients in HE, Government and brands. Analysis, reporting and presenting key insights and actionable recommendations to clients. Internal research for The Student Room (TSR).

Senior Customer Insight Officer (Market Intelligence)

• Dec 2016 - Jun 2018

Project lead on specific areas of the University's Market Research plan, with responsibility for designing, developing, managing and delivering a range of primary and secondary market research projects and services. Working with colleagues in faculties and directorates, and external research agencies, on projects including in-house quantitative surveys, in-house qualitative online research, commissioned qualitative research and syndicated research. This includes research with current and potential students, international, B2B, teachers, parents, local government, opinion formers and professional bodies. Recent projects include communications concept testing and post testing, website usability testing, eye tracking, stakeholder perceptions research, customer profiling, fees tracking studies, and a programme of qualitative and quantitative research to support future student relationship marketing and recruitment visit activity. I have the lead role in maintaining survey and questionnaire design standards. Designing and creating surveys in SNAP, survey management, analysis, reporting and presentation of findings. I am responsible for training members of the team in the use of SNAP software and being the expert for its overall use. Developing market research briefs and managing market research agencies, ensuring cost effective delivery of the market research plan. Engaging a variety of groups across the University, providing professional advice and guidance on primary research; recommending appropriate research methods and devising and delivering research as necessary and communicating findings, insight and recommendations. Responsible for the workload management of the Market Research Assistant and Graduate Intern, and training members of staff on market research processes and techniques. Show less

Senior Market Intelligence Officer

• Aug 2014 - Dec 2016

Market Research Officer

• Nov 2005 - Jul 2014

Market Researcher

• Jan 2004 - Oct 2005