Barbara Gourdon

Head of Marketing and Communication France & International at Custocy
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Contact Information
Location
Greater Toulouse Metropolitan Area, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Limited working proficiency

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Meriem M.

I have had the pleasure of knowing Barbara and studying in the same branch. Deadline oriented person, independent and perfectionist, Barbara is always ready to put all her energy to get the job done. Barbara leads by example and is a trusted classmate/colleague. I sure miss working with her !

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Experience

    • France
    • Computer and Network Security
    • 1 - 100 Employee
    • Head of Marketing and Communication France & International
      • Sep 2022 - Present

      #cybersecurity #NDR #cybersecurity #NDR

    • France
    • Architecture and Planning
    • Operational Marketing & Communication Manager
      • Sep 2019 - Sep 2022

      Naïo Technologies : Agricultural Robotics - Development of the external communication strategy in accordance with the defined objectives, - Proposal of internal communication actions to unite the teams, - Management of editorial content (newsletters, social media networks, articles, testimonials, etc), - Adaptation of communication and proposal of specific actions taking into account the target audience and its geography (France, UE, USA), - Realization and updating of… Show more Naïo Technologies : Agricultural Robotics - Development of the external communication strategy in accordance with the defined objectives, - Proposal of internal communication actions to unite the teams, - Management of editorial content (newsletters, social media networks, articles, testimonials, etc), - Adaptation of communication and proposal of specific actions taking into account the target audience and its geography (France, UE, USA), - Realization and updating of internal and external communication materials (brochures, flyers, product catalogues, kakemonos, business cards, videos, etc.), - Website redesign and updates, - Management and organization of events from A to Z (trade fairs, open days, demos, webinars, etc), - Management of sponsored campaigns (Facebook, Google Ads, etc), - Management of providers and negociation, - Management of media relations (TV/Radio interviews, articles, press releases, etc), - Recommendation and management of the SEO & SEA, - Management of a student in work alternately (steering ongoing projects, defining priorities, etc), - Monitoring, analysis of indicators and quarterly reports, - Management of the annual budget and forecast for the coming year, - Etc. Show less Naïo Technologies : Agricultural Robotics - Development of the external communication strategy in accordance with the defined objectives, - Proposal of internal communication actions to unite the teams, - Management of editorial content (newsletters, social media networks, articles, testimonials, etc), - Adaptation of communication and proposal of specific actions taking into account the target audience and its geography (France, UE, USA), - Realization and updating of… Show more Naïo Technologies : Agricultural Robotics - Development of the external communication strategy in accordance with the defined objectives, - Proposal of internal communication actions to unite the teams, - Management of editorial content (newsletters, social media networks, articles, testimonials, etc), - Adaptation of communication and proposal of specific actions taking into account the target audience and its geography (France, UE, USA), - Realization and updating of internal and external communication materials (brochures, flyers, product catalogues, kakemonos, business cards, videos, etc.), - Website redesign and updates, - Management and organization of events from A to Z (trade fairs, open days, demos, webinars, etc), - Management of sponsored campaigns (Facebook, Google Ads, etc), - Management of providers and negociation, - Management of media relations (TV/Radio interviews, articles, press releases, etc), - Recommendation and management of the SEO & SEA, - Management of a student in work alternately (steering ongoing projects, defining priorities, etc), - Monitoring, analysis of indicators and quarterly reports, - Management of the annual budget and forecast for the coming year, - Etc. Show less

    • France
    • Information Technology & Services
    • 1 - 100 Employee
    • Communication & Webmarketing Manager
      • Jan 2015 - Sep 2019

      Immajg Consult : infrastructure's virtualization > Webmarketing - Development of digital strategy to expand the company's visibility on web, - Creation and updating the website, - Writing the editorial content (blog, social media, website, etc), - Realization of the external communication supports such as newsletters, videos, advertising visuals, datasheets, etc, - Recommendation and management of the SEO & SEA, - Head of standby technology service, -… Show more Immajg Consult : infrastructure's virtualization > Webmarketing - Development of digital strategy to expand the company's visibility on web, - Creation and updating the website, - Writing the editorial content (blog, social media, website, etc), - Realization of the external communication supports such as newsletters, videos, advertising visuals, datasheets, etc, - Recommendation and management of the SEO & SEA, - Head of standby technology service, - Etc. > Global communication - Definition of the communication strategy to reinforce the company's awareness, - Distribution of the information to the public concerned, - Realization of the internal and external communication supports such as presentations, commercial brochures, kakemono, visit cards, datasheets, training supports, etc, - Management of the budget and negociation with providers (printing house, advertising agency, etc), - Etc. > Event In charge of physical and web events from A to Z (conception, research of providers, budget management, invitations, communication, logistics, etc). > Partnership - Development of a partners network (service provider and editor), - Negociation of partner contract, - Definition of the strategy, the content and areas of partnership programs, - Identification of communication and marketing projects with partners, - Etc. > Marketing / Commercial / Human Ressources - Market analysis, competitive analysis, implementation of a strategic marketing plan, - Realization and writing of sales support, - Implementation and management of the career plan.

    • Communication & Webmarketing consultant
      • Sep 2013 - Dec 2014

      I worked as a consultant alongside my studies to develop all the communication and webmarketing's part for the company.

    • Junior web projects manager
      • Oct 2013 - Sep 2014

      O2 Pub : An advertising subsidiary owned by La Dépêche du Midi group - Following of the different projects and missions such as web applications, websites optimization, etc, - Establishing of the web operations, SMO, etc, and analysing of the results, - Coordination of the internal teams (PAO, Traffic Manager, commercial team, coordination team, etc), - Advising and recommendation of the sales team according to the clients' needs, - Realization of the internal and external… Show more O2 Pub : An advertising subsidiary owned by La Dépêche du Midi group - Following of the different projects and missions such as web applications, websites optimization, etc, - Establishing of the web operations, SMO, etc, and analysing of the results, - Coordination of the internal teams (PAO, Traffic Manager, commercial team, coordination team, etc), - Advising and recommendation of the sales team according to the clients' needs, - Realization of the internal and external communication supports such as presentations, advertising visuals, sales supports, videos, etc, - Researching of the providers,, - Bringing new vision and new solutions around webmarketing methods. Show less O2 Pub : An advertising subsidiary owned by La Dépêche du Midi group - Following of the different projects and missions such as web applications, websites optimization, etc, - Establishing of the web operations, SMO, etc, and analysing of the results, - Coordination of the internal teams (PAO, Traffic Manager, commercial team, coordination team, etc), - Advising and recommendation of the sales team according to the clients' needs, - Realization of the internal and external… Show more O2 Pub : An advertising subsidiary owned by La Dépêche du Midi group - Following of the different projects and missions such as web applications, websites optimization, etc, - Establishing of the web operations, SMO, etc, and analysing of the results, - Coordination of the internal teams (PAO, Traffic Manager, commercial team, coordination team, etc), - Advising and recommendation of the sales team according to the clients' needs, - Realization of the internal and external communication supports such as presentations, advertising visuals, sales supports, videos, etc, - Researching of the providers,, - Bringing new vision and new solutions around webmarketing methods. Show less

    • Belgium
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Events Coordinator
      • Mar 2013 - Jun 2013

      HL Event : Public relations agency - Intership Main mission : Roland Garros - Organization and coordination of events from A to Z (conception, research of provider,, customer relations, budget management, logistics, etc) such as team building, conferences, company drinks, end-of-year drinks, etc, - Realization of the different external communication supports (presentations, invitations, etc), - Expanding of the agency's visibility through many supports (videos, newsletters… Show more HL Event : Public relations agency - Intership Main mission : Roland Garros - Organization and coordination of events from A to Z (conception, research of provider,, customer relations, budget management, logistics, etc) such as team building, conferences, company drinks, end-of-year drinks, etc, - Realization of the different external communication supports (presentations, invitations, etc), - Expanding of the agency's visibility through many supports (videos, newsletters, social media, etc), - Writing of the editorial content for social media and informing the web community, - Management of the Roland Garros logistics with a physical presence during all the tournament. Show less HL Event : Public relations agency - Intership Main mission : Roland Garros - Organization and coordination of events from A to Z (conception, research of provider,, customer relations, budget management, logistics, etc) such as team building, conferences, company drinks, end-of-year drinks, etc, - Realization of the different external communication supports (presentations, invitations, etc), - Expanding of the agency's visibility through many supports (videos, newsletters… Show more HL Event : Public relations agency - Intership Main mission : Roland Garros - Organization and coordination of events from A to Z (conception, research of provider,, customer relations, budget management, logistics, etc) such as team building, conferences, company drinks, end-of-year drinks, etc, - Realization of the different external communication supports (presentations, invitations, etc), - Expanding of the agency's visibility through many supports (videos, newsletters, social media, etc), - Writing of the editorial content for social media and informing the web community, - Management of the Roland Garros logistics with a physical presence during all the tournament. Show less

    • Account Manager
      • Mar 2012 - Jun 2012

      C’Direct : Communication & Advertising agency - Publidom Group | Intership - Coordination of the creative team and following of the different projects such as flyers, commercial brochures, events, etc, - Management of the clients budget and the schedule, - Elaborating of the communication plans, - Management of the collaboration with providers, , - Writing of the editorial content for social media and informing the web community. C’Direct : Communication & Advertising agency - Publidom Group | Intership - Coordination of the creative team and following of the different projects such as flyers, commercial brochures, events, etc, - Management of the clients budget and the schedule, - Elaborating of the communication plans, - Management of the collaboration with providers, , - Writing of the editorial content for social media and informing the web community.

    • United States
    • Travel Arrangements
    • Communication Officer
      • 2009 - 2011

      DayOff : Communication advice, Public relations, Events | Intership - Organization and coordination of events from A to Z (conception, research of providers,, invitations, communication, budget management, etc) such as press lunches, company drinks, press conferences, etc, - Realization of the external communication supports, - Creating and managing the public relations and press relations (press release, press kit, journalistic contacts, etc) - Writing of the editorial content… Show more DayOff : Communication advice, Public relations, Events | Intership - Organization and coordination of events from A to Z (conception, research of providers,, invitations, communication, budget management, etc) such as press lunches, company drinks, press conferences, etc, - Realization of the external communication supports, - Creating and managing the public relations and press relations (press release, press kit, journalistic contacts, etc) - Writing of the editorial content (newsletter, website, etc), - Management of the budget and the providers. Show less DayOff : Communication advice, Public relations, Events | Intership - Organization and coordination of events from A to Z (conception, research of providers,, invitations, communication, budget management, etc) such as press lunches, company drinks, press conferences, etc, - Realization of the external communication supports, - Creating and managing the public relations and press relations (press release, press kit, journalistic contacts, etc) - Writing of the editorial content… Show more DayOff : Communication advice, Public relations, Events | Intership - Organization and coordination of events from A to Z (conception, research of providers,, invitations, communication, budget management, etc) such as press lunches, company drinks, press conferences, etc, - Realization of the external communication supports, - Creating and managing the public relations and press relations (press release, press kit, journalistic contacts, etc) - Writing of the editorial content (newsletter, website, etc), - Management of the budget and the providers. Show less

Education

  • European Communication School Toulouse
    Master 2, Web communication
    2013 - 2014
  • ECS Bruxelles - European Communication School
    Bachelor's degree & Master 1, Global communication & Marketing
    2009 - 2013

Community

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