Experience

Mail Metro Media

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Director of Marketing & Communications

  • Aug 2023 - Present

  London, England, United Kingdom

• Trade Marketing Director

  • Oct 2019 - Present

  London, United Kingdom Defines and leads commercial marketing strategy for Mail and Metro brands. Ensures innovative and effective trade activity to drive revenue and ensure Mail Metro Media is a lead presence in the market.

• Head of Trade Marketing & Communications

  • Oct 2017 - Oct 2019

  London, United Kingdom



Metro

• United Kingdom
• Book and Periodical Publishing
• 100 - 200 Employee

• Head of Trade Marketing

  • Jan 2015 - Sep 2017

  London, United Kingdom Responsible for positioning Metro to its trade audience, raising awareness of the brand and its strengths to agencies and clients. Leading the trade marketing team, creating and implementing the trade marketing strategy to support the overall business goals. Working closely with the insight team to create compelling sales stories. Ensuring Metro produces innovative and effective trade marketing campaigns to keep Metro front of mind. Writing and producing award… Show more Responsible for positioning Metro to its trade audience, raising awareness of the brand and its strengths to agencies and clients. Leading the trade marketing team, creating and implementing the trade marketing strategy to support the overall business goals. Working closely with the insight team to create compelling sales stories. Ensuring Metro produces innovative and effective trade marketing campaigns to keep Metro front of mind. Writing and producing award winning papers and collateral to showcase Metro's best commercial projects at prestigious industry awards. Managing commercial PR and comms to external and internal audiences. Managing agency relationships.

• Trade Marketing Manager

  • Dec 2013 - Dec 2014

  London, United Kingdom Responsible for the developing and implementing strategic trade marketing activity to support Metro's commercial team. Leading its function and accountable for its commercial success. Ensuring Metro is seen as innovative, creative and a leader within the market. Pinpointing business challenges and ways forward. Taking a proactive and collaborate approach to balance commercial thinking with creative marketing. Utilising a vast knowledge of multi-platform, trade marketing… Show more Responsible for the developing and implementing strategic trade marketing activity to support Metro's commercial team. Leading its function and accountable for its commercial success. Ensuring Metro is seen as innovative, creative and a leader within the market. Pinpointing business challenges and ways forward. Taking a proactive and collaborate approach to balance commercial thinking with creative marketing. Utilising a vast knowledge of multi-platform, trade marketing tools and techniques, whilst understanding B2B markets and how to impact sales / revenue. Developing and maintaining a fully integrated approach to B2B CRM. Ensuring commercial hospitality and event strategy reflects and aligns to the Metro brand. Managing the insight function within the commercial team. Demonstrating efficient spending of trade marketing budgets and ROI on expenditure.

• Brand Reputation Manager

  • Aug 2012 - Dec 2013

  London, United Kingdom Working across all areas of the business to guarantee Metro is best represented in the industry, ensuring consistency in description and tone of voice in corporate and commercial arenas. Reporting directly to the Marketing Communications Director, main areas of responsibility include managing the More Metro corporate website, producing thought-leading presentations for the senior team, approving all consumer and commercial marketing communications and writing winning award entries for… Show more Working across all areas of the business to guarantee Metro is best represented in the industry, ensuring consistency in description and tone of voice in corporate and commercial arenas. Reporting directly to the Marketing Communications Director, main areas of responsibility include managing the More Metro corporate website, producing thought-leading presentations for the senior team, approving all consumer and commercial marketing communications and writing winning award entries for Metro’s people, products and activity. Responsible for the leading urban media brand's reputation and ensuring all written communication describes the business in the best light corporately. Creating and delivering cohesive, dynamic and compelling content and communications to bring Metro's brand story to life and shape its profile to internal and external audiences. Writing online and offline marketing materials including company credentials and all corporate website content. Ensuring consistent and best practice representation of Metro to advertisers and clients, delivering inspiring and innovative communications that lead with core business values. Recommending, coordinating and planning award entries in line with business objectives - successfully securing three of the industry's most coveted award wins in the last 12 months. Working closely with the senior team to produce and deliver thought leading presentations for delivery in various high profile industry arenas. Overseeing all commercial and consumer marketing communications. Sourcing information from a variety of internal and external sources to maximise delivery of engaging B2B communications. Managing charity and corporate support positioning.

• Copy & Design Manager

  • Sep 2010 - Aug 2012

  London, United Kingdom Managing the copy and design department's function and workflow within the marketing team. Developing and executing great house ad campaigns and successfully delivering on various creative requirements from across all departments. Evaluating copy and creative work for marketing and sales teams. Ensuring brand guidelines are adhered to across the business, with all activity having a consistent look and feel. Copywriting of clients' in paper and online advertorials, competitions and… Show more Managing the copy and design department's function and workflow within the marketing team. Developing and executing great house ad campaigns and successfully delivering on various creative requirements from across all departments. Evaluating copy and creative work for marketing and sales teams. Ensuring brand guidelines are adhered to across the business, with all activity having a consistent look and feel. Copywriting of clients' in paper and online advertorials, competitions and reader offers. Copywriting for Metro trade and consumer marketing activities including trade website, house ads, htmls and other various printed materials. Managing and developing Metro trade website. Digital copywriting for apps and other online products.

• Copywriter / Marketing Executive

  • Jan 2008 - Sep 2010

  London, United Kingdom



Frank

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Apr 2007 - Jan 2008

  London, United Kingdom



Dublin's FM104

• Marketing, Sposorship & Promotions

  • Feb 2001 - Nov 2006

  Dublin, Ireland