Barbara Estrada
Social Media Manager at amp sound branding- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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German Limited working proficiency
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Bio
Odalys Quevedo
I contacted Barbara about writing some blog posts for me. She responded immediately to my messages, and produced quality work with amazing speed and precision! I would recommend her to anyone needing quality articles or blog posts written with a quick turnaround time. Thank you, Barbara!
Laurie Jennings
Barbara knows social media inside and out. What she doesn't know, she figures out fast - always staying on top of the latest trends and influencers. She knows the power of LinkedIn and teaches others how to maximize their profiles and pages. Barb is someone who can take your SM platforms to the next level.
Yemi Rose
Barbara is an amazing writer and produces well researched content on tight deadlines. A joy to work with.
Odalys Quevedo
I contacted Barbara about writing some blog posts for me. She responded immediately to my messages, and produced quality work with amazing speed and precision! I would recommend her to anyone needing quality articles or blog posts written with a quick turnaround time. Thank you, Barbara!
Laurie Jennings
Barbara knows social media inside and out. What she doesn't know, she figures out fast - always staying on top of the latest trends and influencers. She knows the power of LinkedIn and teaches others how to maximize their profiles and pages. Barb is someone who can take your SM platforms to the next level.
Yemi Rose
Barbara is an amazing writer and produces well researched content on tight deadlines. A joy to work with.
Odalys Quevedo
I contacted Barbara about writing some blog posts for me. She responded immediately to my messages, and produced quality work with amazing speed and precision! I would recommend her to anyone needing quality articles or blog posts written with a quick turnaround time. Thank you, Barbara!
Laurie Jennings
Barbara knows social media inside and out. What she doesn't know, she figures out fast - always staying on top of the latest trends and influencers. She knows the power of LinkedIn and teaches others how to maximize their profiles and pages. Barb is someone who can take your SM platforms to the next level.
Yemi Rose
Barbara is an amazing writer and produces well researched content on tight deadlines. A joy to work with.
Odalys Quevedo
I contacted Barbara about writing some blog posts for me. She responded immediately to my messages, and produced quality work with amazing speed and precision! I would recommend her to anyone needing quality articles or blog posts written with a quick turnaround time. Thank you, Barbara!
Laurie Jennings
Barbara knows social media inside and out. What she doesn't know, she figures out fast - always staying on top of the latest trends and influencers. She knows the power of LinkedIn and teaches others how to maximize their profiles and pages. Barb is someone who can take your SM platforms to the next level.
Yemi Rose
Barbara is an amazing writer and produces well researched content on tight deadlines. A joy to work with.
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Experience
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amp sound branding
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Germany
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Musicians
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1 - 100 Employee
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Social Media Manager
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Feb 2022 - Present
- Managed internal agency projects (Best Audio Brands & Amplify magazine) for monthly KPIs, ROIs, and community growth for European & US markets - Develop objectives and coordinate internal resources for the revamp of company website - Created the first socially active account on TikTok in the sound branding industry - Lead monthly editorial team meetings with internal departments for monthly social content to align with agency activities and client campaigns - Researched data analysis and monitored quarterly social media insights for progress tracking on paid social ad campaigns to sales team and C-level executives - Host on-camera monthly LinkedIn lives for company awareness Show less
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Work In Progress Media
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United States
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Online Media
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Copy Writer/Digital Strategist
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Aug 2019 - Present
Written for both local and national US outlets including: VICE Mexico, The New York Times, Latino Rebels, We are Mitú, HyperAllergic, palabra (NAHJ), and The Mujerista.I’ve worked with an array of clients (dermatology, TV personality, entrepreneurship, media, & fintech) focusing on: social media creation, content planning, SEO, copywriting, audience development, and social outreach for exposure.
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Podcast Host
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May 2019 - Present
A global podcast about ordinary, extraordinary people in their 20s. All ages welcome to listen.
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English Learning Guide
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Jul 2021 - Nov 2021
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Just Begin Magazine
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United States
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Online Media
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1 - 100 Employee
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Creative Partnerships Editor
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Oct 2020 - Aug 2021
- Act as a key point of contact for client partners and oversee process from ideation to final product, including problem solving in real-time, for every monthly edition - Brainstorm creative ideas with Editor-in-Chief for the magazine in partnership with editorial team to create marketing solutions across all digital, social platforms, and driving up to 10K in website traffic - Pitch original story ideas and interview stakeholders (businesses, entrepreneurs, creatives) that align with brand pillars - Create and distribute campaign briefs, that include research delivery, maintain partnership relations, and work with internal and external parties, including Design, Creative, Production, Digital, and Social - Manage, mentor and train a team of remote, editorial interns towards the magazine's KPI's Show less
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Happs
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Denmark
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IT Services and IT Consulting
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Correspondent
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Aug 2019 - Jan 2020
- Pitch international related news events that can provide a visual for the news. - Report on the field during marches, protests and live events. - Translate live from Spanish to English during Puerto Rico’s historic event with the resignation of former Mayor of Puerto Rico, Ricardo Roselló. - Pitch international related news events that can provide a visual for the news. - Report on the field during marches, protests and live events. - Translate live from Spanish to English during Puerto Rico’s historic event with the resignation of former Mayor of Puerto Rico, Ricardo Roselló.
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Eleven10
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United States
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Advertising Services
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1 - 100 Employee
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Campaigns/Brand Strategist
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Aug 2019 - Dec 2019
- Brainstorm in-house campaigns to promote the agency, its' services and potential clients needs. - Strategize monthly content calendars for the agency's social media feeds. - Compose copy for the agency newsletter, press releases, pitch decks and other tasks that require words. - Brainstorm in-house campaigns to promote the agency, its' services and potential clients needs. - Strategize monthly content calendars for the agency's social media feeds. - Compose copy for the agency newsletter, press releases, pitch decks and other tasks that require words.
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Univision Communications Inc.
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United States
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Telecommunications
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1 - 100 Employee
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News Producer for Jorge Ramos
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Feb 2019 - Aug 2019
- Pitch story ideas, research guests, and write questions for news anchor for interviews- Assist producers with visual assets for the political news show, Al Punto with Jorge Ramos - Manage Jorge Ramos social media platforms across 6 million followers collectively- Arrange business trips, network interviews and book guests for news anchor
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Social Media Producer (Real America with Jorge Ramos)
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Oct 2018 - Mar 2019
- Produce social content, shoot, and write post-production for Real America with Jorge Ramos, a vertical weekly news show on Facebook Watch- Strategize digital content for weekly awareness of the show on each social platform- Research organizations and people to outreach for awareness of weekly episodes
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Millennial Women, INC
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United States
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Entertainment Providers
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1 - 100 Employee
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Social Media Associate
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Sep 2018 - May 2019
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International Content Producer
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Oct 2018 - Apr 2019
Millennial Women, Inc. is a compass and multi-media platform that brings together women from our generation through life experiences to support each other in becoming the best version of themselves.
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ABC News
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Newspaper Publishing
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1 - 100 Employee
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Digital Content Producer
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Nov 2017 - Mar 2018
- Managed and curated content for all ABC 13’s social media pages (Instagram, Facebook, Twitter). - Rewrote and published news releases into stories through WSET’s CMS, Storyline. - Verified tips for potential stories by fact-checking with multiple sources. - Hosted and scheduled Facebook Live Streams as well as composed breaking news push alerts. - Managed and curated content for all ABC 13’s social media pages (Instagram, Facebook, Twitter). - Rewrote and published news releases into stories through WSET’s CMS, Storyline. - Verified tips for potential stories by fact-checking with multiple sources. - Hosted and scheduled Facebook Live Streams as well as composed breaking news push alerts.
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USC Annenberg Media
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United States
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Online Media
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100 - 200 Employee
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Executive Digital Editor for Dímelo
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Aug 2016 - May 2017
•Co-founded and developed a Latino-focused social digital outlet, Dímelo, for Annenberg's media center•Administered a team of students to produce weekly content and managed all of Dímelo's social media content before publication all the while meeting deadlines•Pitched, compiled and edited work using Adobe Premiere Pro on a weekly basis
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International News Anchor
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Jan 2017 - Apr 2017
•Researched trending and breaking news of the day online•Utilized iNews to write my scripts for my weekly, broadcasted segment•Crowdsourced social media sites (ie. Twitter, Instagram) to interview sources abroad for my stories•Reported on the field at the U.S.-Mexico border during the Haitian migration crisis in 2016 and abroad in Greece to produce a mini-documentary on the LGBTQI community.
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Digital Producer
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Aug 2015 - Dec 2016
•Produced engaging and informative video content for Annenberg Media•Compiled and edited work using Adobe Premier Pro CC•Interviewed students and experts on a weekly basis for online video content
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Consumer Unit News Intern at WPLG ABC Local 10
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Jun 2016 - Aug 2016
•Shadowed reporters on the field as they cover stories for on-air •Logged and answered calls for The Call Cristina consumer segment team •Pitched and worked on ideas for the WPLG digital team for their website •Shadowed reporters on the field as they cover stories for on-air •Logged and answered calls for The Call Cristina consumer segment team •Pitched and worked on ideas for the WPLG digital team for their website
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Public Relations and Talent Publicity Assistant
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May 2015 - Aug 2015
•Composed call sheets, press clippings, and schedules for talent •Translated press clippings and talent biographies for both English and Spanish •Assisted Director of Public Relations in organizing an editorial brain storm meeting for a well-known U.S. Hispanic publication, People en Español •Updated both talent and the agency’s social media rosters and accounts •Attended red carpet, photoshoot and publicity events to assist the agency's talent •Composed call sheets, press clippings, and schedules for talent •Translated press clippings and talent biographies for both English and Spanish •Assisted Director of Public Relations in organizing an editorial brain storm meeting for a well-known U.S. Hispanic publication, People en Español •Updated both talent and the agency’s social media rosters and accounts •Attended red carpet, photoshoot and publicity events to assist the agency's talent
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Newsroom Intern for Variety Latino
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Jan 2015 - May 2015
•Wrote articles in an informative, entertaining, and opinionative style •Transcribed interviews from English to Spanish for the website •Maintained the online publication’s content management system, Wordpress •Assisted with updating social media (Twitter, Instagram and Facebook) to increase brand awareness •Wrote articles in an informative, entertaining, and opinionative style •Transcribed interviews from English to Spanish for the website •Maintained the online publication’s content management system, Wordpress •Assisted with updating social media (Twitter, Instagram and Facebook) to increase brand awareness
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Education
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University of Southern California
Bachelor of Arts (B.A.), Broadcast and Digital Journalism -
University of Amsterdam
Study Abroad Program, Contemporary Dutch Social Policy -
University of Deusto
Minor, Spanish Language and Literature -
Miami Dade College
Associate of Arts (AA), Mass Communication/Media Studies