Barbara D'Amico

Global PR, Events and Partnership Manager for Sanpellegrino at Gruppo Sanpellegrino - The Future We Share
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
IT
Languages
  • English Professional working proficiency
  • Italian Native or bilingual proficiency
  • Spanish Limited working proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Chiara Mostardini

Barbara is an experienced marketer who has worked internationally and locally on many well-recognized brands. She is a consumer-driven marketer who is able to translate insights into compelling strategies and multi-channel plans. She works well in complex business environments with multiple stakeholders to achieve winning outcomes. A pleasure to work with.

Elisa Pella

Throughout our collaboration Barbara has always been professional and reliable. Firm but always nice to people. A smart and hard working person.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • eBusiness Academy Certificate
    Nestlé
    Dec, 2021
    - Oct, 2024

Experience

  • Gruppo Sanpellegrino
    • Food and Beverage Services
    • 100 - 200 Employee
    • Global PR, Events and Partnership Manager for Sanpellegrino
      • Sep 2020 - Present

  • Nestlé Waters
    • France
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Manager - International Brands: SanPellegrino SFBs, S.Pellegrino, A.Panna and Perrier.
      • Jan 2016 - Sep 2020

      Portfolio management and continuous improvement of P&L (both in terms of growth and profit) for International brands. Developed medium and long-term market business strategy (vision, innovation and economics) implementing different plan with appropriate budget to support and deliver business KPI’s. Directed on&offline advertising campaign integrated with solid event plan amplified by introducing influencers to boost brand experience. Managed a team of two brand managers. Portfolio management and continuous improvement of P&L (both in terms of growth and profit) for International brands. Developed medium and long-term market business strategy (vision, innovation and economics) implementing different plan with appropriate budget to support and deliver business KPI’s. Directed on&offline advertising campaign integrated with solid event plan amplified by introducing influencers to boost brand experience. Managed a team of two brand managers.

  • Gruppo Sanpellegrino
    • Food and Beverage Services
    • 100 - 200 Employee
    • Senior Group Brand Manager For Premium Brands: Sanpellegrino water and fruit beverages, Acqua Panna
      • Oct 2010 - Dec 2015

      Managed long-term strategies (brand ambition, consumer communications, NPD and digital project) for Italian Market .Led inter-functional team to support S.Pellegrino official partnership with Expo 2015.Drove the internal functions (factory, CCSD, sales, R&D) towards the brand’s results, flawlessly monitoring, challenging and filling the gap.Led external agencies (creative pr, event agencies, media partner) maximizing efficiency and efficacy of outputs.Networking with the expert community (chefs, associations, media). Drove premiumization plan for Sanpellegrino Fruit Beverages, re-shaping entire marketing mix (comms plan, re-formulation, new formats range and brand identity).Project-managed all events on Italian territory (eg Identità Golose, Milano Design Week) and engaged with expert community (chefs, associations, media).Development of a team of 3 Brand Managers.

    • Senior Brand Manager
      • Sep 2008 - Oct 2010

      Senior Brand Manager for Acqua Panna e S.Pellegrino

    • Channel Specialist Risthotel and sell out Coordinator
      • Nov 2007 - Sep 2008

      Defined and implemented channel strategy for restaurants and hotels.Supervised sales force outlining channel priorities and objectives by category/customers and delineating channel portfolio pricing strategy.Monitored commercial investments.Evaluated customer potentiality and built best plan to achieve volumes and profit .Management of team of 2 channel specialists and a network of 60 salespeople, responsible for Ho.re.ca channel and sell out network results.

    • Commercial Training specialist
      • Jan 2006 - Oct 2007

      Initiated training project dedicated to” fine dining” addressed to 60 field sales and chefs.Conceived “Masters in Fine Dining” and training days for sales force and for key customers Nurtured relationships with schools, educational institutions, partners and associations.

    • Brand manager Acqua Panna
      • Jun 2002 - Jan 2006

  • Henkel
    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Assistant Brand Manager
      • Jun 2001 - Jun 2002

Education

  • Wine & Spirit Education Trust
    Level 3, Wine and Spirit
    2019 - 2021
  • The London School of Economics and Political Science (LSE)
    The Nestlé Leadership Program, London School of Economics, London, UK, 2017, Leadership capability and learning agility for senior management.
    2017 -
  • Nestle
    Advanced Negotiation
    2015 -
  • NESTLE
    Leadership Program, Nestlé Waters France, 2007., Developing skills, confidence and agility mind set for leadership challenges and coaching.
    2007 -
  • Nestle
    Advanced Marketing and Sales, Nestlé Switzerland, 2005, Nestlé tools and brand building processs.
  • Accademia di Comunicazione
    Master in Marketing and Business Communication (ASFOR)
    2000 - 2001
  • Università degli Studi di Perugia
    Bachelor’s degree’s Perugia, Italy, 2000, Political Sciences
    1994 - 2000
  • Wine & Spirit Education Trust
    Level 2

Community

You need to have a working account to view this content. Click here to join now