Director of Communications and Community Relations

• Jul 2022 - Present

•Construct, analyze and update annual advertising plan to optimize district reputation within operating budget. •Responsible for promoting and marketing the Huron Valley Public School District including oversight of the district website and social media.•Establish uniform messaging and two-way communication, internal and external, though a robust communications plan. •Researches, prepares news releases and reports and disseminates information to the news media, stakeholders, and other interested parties.•Serves as the Public Information Officer (PIO) and lead spokesperson for the district with media contacts.•Assist all schools in district to coordinate and improve overall information and communications programs.•Maintains relationships with the news media and other community publications to identify ways of enhancing the district’s image.•Work with administration and staff in establishing partnerships and maintain relationships with local businesses, non-profits, and government entities.•Supports internal and external community engagement efforts.•Serves as a liaison with assigned community groups.•Supports school efforts to enhance parental involvement.•Coordinates internal and external newsletters and messages.•Oversee HVS TV video projects and the HVS TV staff.•Manage the department budget to maximize the investments in marketing and communications.•Lead all crisis communication including mass notification to stakeholders, media relations, and staff support.

Lecturer

• Apr 2017 - Present

Director of Communications and Marketing

• Apr 2021 - Jul 2022

• Lead development and implementation of public awareness outreach• Oversee digital platforms- content and marketing• Oversee marketing budget and digital campaign budget • Manage public perception and develop strategic messages to diverse audience• Media relations for local, state and national news and media outlets• Lead internal communication initiatives• Work collaboratively with city of Detroit on communication and marketing strategies through Covid-19 pandemic• Create marketing daily, weekly, monthly and yearly strategy

News Director

• Jan 2017 - Apr 2021

• Lead and manage newsroom and promotion staff• Daily personnel and editorial decisions on all platforms• Create and execute both short-term and long-term budgets• Strategic planning to increase viewership on digital and on air• Write daily scripts, promotion, talent public speaking events and press releases• Copy edit reporter and producer scripts• Work with sales team on creating community partnerships, rating growth opportunities • Lead and manage newsroom and promotion staff• Daily personnel and editorial decisions on all platforms• Create and execute both short-term and long-term budgets• Strategic planning to increase viewership on digital and on air• Write daily scripts, promotion, talent public speaking events and press releases• Copy edit reporter and producer scripts• Work with sales team on creating community partnerships, rating growth opportunities

Asst. News Director

• Oct 2010 - Dec 2016

• Lead and manage newsroom and digital staff• Daily personnel and editorial decisions on all platforms• Create and execute both short-term and long-term budgets• Strategic planning to increase viewership on digital and on air• Write daily scripts, promotion, talent public speaking events and press releases• Copy edit reporter and producer scripts• Work with sales team on creating community partnerships, rating growth opportunities• Create marketing strategy daily, weekly, monthly and yearly

Digital Director

• May 2006 - Oct 2010

• Lead and manage all digital platforms for #1 website in the state• Redesigned and launched new website twice• Created and implemented strategic plans for all digital strategies• Wrote stories for web site and social media platforms, press releases• Worked with digital sales team to create new business and added value• Trained and executed strategies for all newsroom personnel to create content and• engage regularly on all digital platforms • Lead and manage all digital platforms for #1 website in the state• Redesigned and launched new website twice• Created and implemented strategic plans for all digital strategies• Wrote stories for web site and social media platforms, press releases• Worked with digital sales team to create new business and added value• Trained and executed strategies for all newsroom personnel to create content and• engage regularly on all digital platforms

News Director

• Oct 2002 - Oct 2006

• Start up news operation• Lead and manage newsroom and promotion staff• Daily personnel and editorial decisions on all platforms• Create and execute both short-term and long-term budgets• Strategic planning to increase viewership on digital and on air• Write daily scripts, promotion, talent public speaking events and press releases• Copy edit reporter and producer scripts• Work with sales team on creating community partnerships, rating growth opportunities• Create marketing strategy daily, weekly, monthly and yearly