Baptiste LEFRANC-MORIN

Co-founder at Spark.do
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Portugais Elementary proficiency

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Bio

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Credentials

  • Google Adwords Search
    Google
    Mar, 2015
    - Nov, 2024
  • Google Adwords Display
    Google
    Aug, 2015
    - Nov, 2024

Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Co-founder
      • Jan 2019 - Present

      SPARK - spark.do Digital Marketing Consultancy Search | Social | SEO References : Total, Les3Suisses, Luko, 360 Learning Free audit / digital marketing strategy -> baptiste@spark.do - +33(0)184808731 SPARK - spark.do Digital Marketing Consultancy Search | Social | SEO References : Total, Les3Suisses, Luko, 360 Learning Free audit / digital marketing strategy -> baptiste@spark.do - +33(0)184808731

    • France
    • Software Development
    • 1 - 100 Employee
    • Board Member
      • Jan 2023 - Present

      Studio no-code fondé, builde à deux expertises principales : - la construction d'application métier sur-mesure (facturation, gestion de projet, management/RH) - l'accompagnement dans le développement de MVP (SaaS, Marketplace ...) de l'UX à l'intégration sur bubble en passant par l'UI Studio no-code fondé, builde à deux expertises principales : - la construction d'application métier sur-mesure (facturation, gestion de projet, management/RH) - l'accompagnement dans le développement de MVP (SaaS, Marketplace ...) de l'UX à l'intégration sur bubble en passant par l'UI

    • Advertising Services
    • 1 - 100 Employee
    • Head of Operations
      • Mar 2016 - May 2018

      // Effilab designs data-driven strategy for customers acquisition on the internet.As Head of Operations:- Take part in every strategic decision of the company- Manage the team of account managers (up to 6 people - recruit, train, and manage) - Manage the daily operations (ensure the quality of the work on a daily basis)- Structure the operations (tasks optimizations, process implementation, knowledge base development)- Take part in the business development part (prospect audit, pitching, negotiation, deals closing)*************Achievements:- Onboard prestigious clients (L'Oréal, Udacity) and promising startups (Farmbox, Eyewa)- Hire and structure a team of 6 Show less

    • Account Strategist
      • Sep 2014 - Mar 2016

      // On average, Effilab increases our new clients' performance by at least 30%, which could mean 30% more conversions with the same investment level.**************Missions as Account Strategist:- Design online acquisition strategy (Business Plan based on the client's target and the advertising platforms data)- Manage and optimize campaigns across channels on a daily basis (Adwords, DoubleClick, Youtube, Facebook Ads...)- Implement tracking in the third-party partners (GTM, Tune, Adjust)- Automate campaigns management (in-house crawler, Smartly or VBA model)- Create global real-time report taking data from different sources (Power BI, Data Studio + Supermetrics)- Work with Business Intelligence department to better understand the actual impact of the paid channels on the business (MicroStrategy)**************Tools Masterized: - Advertising platforms (Adwords, Facebook Ads, Youtube Ads, Native Ads , Double Click Suite)- Data analysis tools (Excel, VBA, Power BI, data Studio, MicroStrategy)- Tracking tools (Google Analytics, Adjust, Tune)- Tags Management (GTM, Ninja)- Project Management (Slack, Trello, Asana, Slite, Zapier)**************- Budget under my management : +$3M/year- Clients portfolio: OLX, Udacity, Histoire d'Or, Le Slip Français, 02, Skill&You, Se Faire Aider, Balibaris Show less

    • Business Consulting and Services
    • 700 & Above Employee
    • M&A Anlayst
      • May 2014 - Oct 2014

    • France
    • Real Estate
    • 100 - 200 Employee
    • Business Analyst - Intern
      • Apr 2013 - Sep 2013

    • France
    • Construction
    • 700 & Above Employee
    • Financial Controller - Intern
      • Jun 2010 - Sep 2010

Education

  • Le Wagon
    FullStack Developer, Web Development
    2018 - 2018
  • Université Paris Dauphine
    Master 2 (M2), Finance, général
    2009 - 2015
  • Hanken Svenska handelshögskolan
    Entrepreneurship
    2013 - 2014
  • Pontifícia Universidade Católica do Rio de Janeiro
    Licence, Business Administration
    2010 - 2011

Community

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