Baptiste LEFRANC-MORIN
Co-founder at Spark.do- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Portugais Elementary proficiency
Topline Score
Bio
Credentials
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Google Adwords Search
GoogleMar, 2015- Nov, 2024 -
Google Adwords Display
GoogleAug, 2015- Nov, 2024
Experience
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Spark
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France
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Advertising Services
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1 - 100 Employee
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Co-founder
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Jan 2019 - Present
SPARK - spark.do Digital Marketing Consultancy Search | Social | SEO References : Total, Les3Suisses, Luko, 360 Learning Free audit / digital marketing strategy -> baptiste@spark.do - +33(0)184808731 SPARK - spark.do Digital Marketing Consultancy Search | Social | SEO References : Total, Les3Suisses, Luko, 360 Learning Free audit / digital marketing strategy -> baptiste@spark.do - +33(0)184808731
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Builde
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France
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Software Development
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1 - 100 Employee
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Board Member
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Jan 2023 - Present
Studio no-code fondé, builde à deux expertises principales : - la construction d'application métier sur-mesure (facturation, gestion de projet, management/RH) - l'accompagnement dans le développement de MVP (SaaS, Marketplace ...) de l'UX à l'intégration sur bubble en passant par l'UI Studio no-code fondé, builde à deux expertises principales : - la construction d'application métier sur-mesure (facturation, gestion de projet, management/RH) - l'accompagnement dans le développement de MVP (SaaS, Marketplace ...) de l'UX à l'intégration sur bubble en passant par l'UI
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Effilab
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Advertising Services
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1 - 100 Employee
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Head of Operations
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Mar 2016 - May 2018
// Effilab designs data-driven strategy for customers acquisition on the internet.As Head of Operations:- Take part in every strategic decision of the company- Manage the team of account managers (up to 6 people - recruit, train, and manage) - Manage the daily operations (ensure the quality of the work on a daily basis)- Structure the operations (tasks optimizations, process implementation, knowledge base development)- Take part in the business development part (prospect audit, pitching, negotiation, deals closing)*************Achievements:- Onboard prestigious clients (L'Oréal, Udacity) and promising startups (Farmbox, Eyewa)- Hire and structure a team of 6 Show less
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Account Strategist
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Sep 2014 - Mar 2016
// On average, Effilab increases our new clients' performance by at least 30%, which could mean 30% more conversions with the same investment level.**************Missions as Account Strategist:- Design online acquisition strategy (Business Plan based on the client's target and the advertising platforms data)- Manage and optimize campaigns across channels on a daily basis (Adwords, DoubleClick, Youtube, Facebook Ads...)- Implement tracking in the third-party partners (GTM, Tune, Adjust)- Automate campaigns management (in-house crawler, Smartly or VBA model)- Create global real-time report taking data from different sources (Power BI, Data Studio + Supermetrics)- Work with Business Intelligence department to better understand the actual impact of the paid channels on the business (MicroStrategy)**************Tools Masterized: - Advertising platforms (Adwords, Facebook Ads, Youtube Ads, Native Ads , Double Click Suite)- Data analysis tools (Excel, VBA, Power BI, data Studio, MicroStrategy)- Tracking tools (Google Analytics, Adjust, Tune)- Tags Management (GTM, Ninja)- Project Management (Slack, Trello, Asana, Slite, Zapier)**************- Budget under my management : +$3M/year- Clients portfolio: OLX, Udacity, Histoire d'Or, Le Slip Français, 02, Skill&You, Se Faire Aider, Balibaris Show less
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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M&A Anlayst
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May 2014 - Oct 2014
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PERIAL AM
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France
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Real Estate
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100 - 200 Employee
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Business Analyst - Intern
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Apr 2013 - Sep 2013
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VINCI
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France
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Construction
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700 & Above Employee
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Financial Controller - Intern
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Jun 2010 - Sep 2010
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Education
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Le Wagon
FullStack Developer, Web Development -
Université Paris Dauphine
Master 2 (M2), Finance, général -
Hanken Svenska handelshögskolan
Entrepreneurship -
Pontifícia Universidade Católica do Rio de Janeiro
Licence, Business Administration