Experience

Pottermore Publishing

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Junior Account Manager

  • Apr 2023 - Present

• Digital Account Executive

  • Feb 2022 - Apr 2023



E-FACT LIMITED

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2020 - Feb 2022

  -Create insightful & creative content for and implement strategies on key social sites and engage with followers on Chinese mainstream Social Media. -Oversee digital analytics for WeChat to set benchmarks, track success and refine strategy. -Generate ideas and create content for the entire calendar year, working closely with the creative team to capture photos, develop video concepts, graphics, writing copy and posting to social platforms. -Create insightful & creative content for and implement strategies on key social sites and engage with followers on Chinese mainstream Social Media. -Oversee digital analytics for WeChat to set benchmarks, track success and refine strategy. -Generate ideas and create content for the entire calendar year, working closely with the creative team to capture photos, develop video concepts, graphics, writing copy and posting to social platforms.



hoolihome

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing and Sales Supervisor

  • Dec 2019 - Aug 2020

  Highly motivated, practical and insightful marketing supervisor; the project manager for on and off-line activities. As an empathetic consultant with good understanding of consumer behaviour, I have become a trusted adviser to my clients. I also excel in implementing digital campaigns to promote my clients properties abroad. This involves creating online video content, to grow awareness and word of mouth for their brands. I have produced, filmed and edited 21 videos across 9 UK cities. In addition, I have managed social media live-streaming events, with an audience of 4,000 engaged viewers. The content is then amplified across key social channels, with me in charge of optimising and reporting on the campaigns. Show less

• Marketing & Sales Executive

  • Nov 2018 - Dec 2019

  Managing competitor research and search phrase collection for SEO planning. Creating and optimising online content. Successfully led the immersive live-streaming project. Commended on excellent stakeholder management, with colleagues and creators and social media influencers; Supporting business development and developing negotiation and upstream consultancy skills. Managing relationships with clients, developing insight presentations on their needs and servicing them with communication materials. Show less



PANDA JOY EVENT MANAGEMENT LTD

• United Kingdom
• Business Consulting and Services

• Project Manager

  • May 2018 - Nov 2018

  Overseeing the performance of 18 ‘AllaboutUK’ Wechat accounts daily, from creating content a calendar to optimizing content outcomes. Responsible for offline project ‘2018 Heathrow Airport Chinese information service’, communicated with a sponsored brand, venue owner and related media. Overseeing the performance of 18 ‘AllaboutUK’ Wechat accounts daily, from creating content a calendar to optimizing content outcomes. Responsible for offline project ‘2018 Heathrow Airport Chinese information service’, communicated with a sponsored brand, venue owner and related media.



EUROPE CHAMPION TRAVEL GmbH

• Guangzhou, Guangdong, China

• Trainee in Product department

  • Jan 2017 - Apr 2017

  Working alongside the product manager and sales manager to coordinate existed product line. Focus on the market report key competitors; understand Chinese outbound travel market; Familiar with product and related cultures. Working alongside the product manager and sales manager to coordinate existed product line. Focus on the market report key competitors; understand Chinese outbound travel market; Familiar with product and related cultures.



Publix Super Markets

• United States
• Retail
• 700 & Above Employee

• Seasonal Sales Associate

  • May 2015 - Sep 2015

  Responsibilities include assisting customers to carry grocery, guiding customers to the products they need and dealing with customers’ complaints；Improve Communication Skill by Learning to view customer's concern from their perspectives, comfort customer's feeling with proper language. Responsibilities include assisting customers to carry grocery, guiding customers to the products they need and dealing with customers’ complaints；Improve Communication Skill by Learning to view customer's concern from their perspectives, comfort customer's feeling with proper language.