Experience

VIEN SON COMPUTER TECHNOLOGY CO., LTD

• Vietnam
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Jun 2009 - Present

  Objectives: - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics - Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics. Responsibilities: - Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets - Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels - Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support - Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Show less