Experience

CURIOCITY Research & Consultancy

• Türkiye
• Market Research
• 1 - 100 Employee

• Managing Partner

  • Feb 2018 - Present



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Director

  • Nov 2016 - Dec 2017

• Head of Research and Data Management

  • Jan 2015 - Dec 2017

  Takes research and data management as a complete research operation. Responsible for combining the dots between research and data management so as to increase the efficiency



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Market Research Manager

  • Jan 2012 - Jan 2013

  Responsible for leading all types of methodologies. Responsible for profit and loss of projects. 5 direct, 25 indirect reports

• Senior Market Research Manager

  • Sep 2010 - Sep 2012

  Responsible for leading all Product, Concept, Pricing, Copy Tests and Trackings related researches of this major clients. 10 research executives are reporting. Responsible person for GAB (Quality Control in Research) and ISO 20252 certificates. Contact person of GfK Turkey in CEEMETA region as an Operation Manager



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Market Research Manager

  • Jan 2007 - Mar 2009

  Responsible Area Expert leading all Product, Concept, Pricing and Copy Tests related researches of all customers

• Market Research Executive

  • Jul 2004 - Dec 2006

  Designed, implemented and interpreted ad hoc projects for multi-national and local companies being responsible for the total research processResearch Experience in Food (Kraft, Pınar, Ulker, Danone), Telecommunication (Avea), Finance (Akbank, former Oyakbank, former YKB) and Automotive Industries (Askam)Met with clients to understand their learning needs and created research solutionsPlanned and conducted various test methodologies; product launch tests, satisfaction studies, mystery shopper and mystery caller test, name test, etc.Designed training programs for the interviewers to deploy the test specifications and methodologyApplied different screening techniques, proposed alternatives and managed to finalize the projectBuilt expertise by leading total research process, i.e. interviewer training, data coding, tabulation and presentations Show less



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Market Research Assistant

  • Sep 2000 - Nov 2001

  Led the Turkey leg of an extensive study on a P&G Laundry Consumption Habits Study Led Nestlé’s Nescafe 3in1 qualification study from concept development to product qualification Led the Turkey leg of an extensive study on a P&G Laundry Consumption Habits Study Led Nestlé’s Nescafe 3in1 qualification study from concept development to product qualification