Experience

Oaklands & Johnson

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Senior Brand, Research and Business Development Manager

  • Jun 2013 - Present

  I work and report directly to the Chief Executive Officer. I am responsible for directly leading a team of 3 Brand and Client Service Managers, 1 Research Executive, 1 Digital Marketing Manager, and 2 Media Executives. Some of the key brands I currently manage include:• Aspen; Winston Cigarette (Japan Tobacco International - JTI):Full Responsibility for Aspen and Winston’s 1-2-1 consumer and retail engagement campaigns; I help drive trial amongst key SOB consumers; drive purchase intent for key SOB consumers; compilation of a consumer database; execution of consumer brand experience events for brand association. Provision of ongoing competitor market intelligence reports. Development of HORECA channels etc. Achieved 28% AVERAGE SWITCH RATE for Aspen in Kaduna Taraba, Lagos, Benin, and Enugu in 2013/2015. • Snickers Chocolate (Mars Inc.):Successfully brought new activation and BTL concept to life; Assisting in improving Brand visibility, and word of mouth value; Worked closely with Mars to ensure that Brand is well penetrated and available to consumers at the different strata of the trade channel.• Mr Chef Salt and Seasonings (Royal Salt Ltd.):Full Responsibility for Mr Chef’s go-to-market strategies. Launched Mr. Chef Salt radio jingle and TVC. Originated, developed and executed Mr. Chef annual school storm campaign. Initiated and executed consumer promo involving the company’s two major Brands. Increased market share for the brand by 8% in 2014. • Mcvitties Biscuit (United Biscuit):Planning and implementation of all brand related promotions consumer / Trade. Implementation and analysis of all brand related research e.g. Consumer and Trade Data collection, Retail audit etc.• Some Other Brands That I Currently Manage Include:Kellogg’s; Pringles; Bosch; Vitafoam; ASUS; Canbebe Diaper; Vital Milk Champ; Mr. Chef Seasoning Cubes; Cummins Generator; Nikon Cameras, Leventis Loaves and Pastries; McDowells; Haano Foods; Top Feeds; ACCA Nigeria etc.



PSI Limited (A Market Research and Brand Management Company)

• Brand Research and Business Development Manager

  • Apr 2012 - Jun 2013

  • Carried out competition analysis, market intelligence and consumer insights for major local and international brands. • Planned strategic brand-building events to expand product portfolio.• Increased monthly sales by 60% by implementing strategies to develop and expand existing customer base.• Developed a new customer base consisting of 6 major accounts.• Exceeded targeted sales goals by 110%.• Generated new accounts by implementing effective networking and content marketing strategies.• Improved customer acquisition rates by 120% through targeted discussions on market segmentation and pricing strategies.• Managed budget forecasting, goal setting and performance reporting for all accounts.• Identified strategic partnerships and gathered market information to gain a competitive advantage.• Delivered performance updates, quarterly business reviews and planning meetings.• Optimized current revenue streams by networking for additional business prospects with established clients.• Identified, coordinated and participated in client relationship-building activities and meetings. Major business/contracts worth N1.6billion in the FMCG, Telecoms/IT, NGO, and Financial industries.• Secured N650million overdraft as well as N170million Home Loan/Facilities.



Stanbic IBTC

• Nigeria
• Financial Services
• 700 & Above Employee

• Business Banker/ Sales Team Lead -SME

  • Feb 2011 - Apr 2012

  • Facilitated and got approval for over N1.5billion Facilities/Risk Assets.• Generated over N2billion in liability.• Closed profitable business deals with 4 super key accounts that improved my risk assets and liability target performance by 80%. • Achieved 154% of my annual target delivered on my KPI by 2011 year end.• Responsible for all presentations and reports including Budget, MPR, ALCO, CAMS, Daily.• Opened and managed over 150 corporate/SME accounts, and Back-up to Branch Manager.• Analyzed applicants' financial status, credit and property evaluation to determine feasibility of granting loans.• Educated customers on the variety of loan products and available credit options.• Provided financial analysis reports of commercial real estate, borrower's financial statements, lease reviews and market research.• Exceeded quarterly sales goals by 54%• Monitored more than 100 SME client relationships per month• Executed the loan origination process, including ordering credit reports, appraisals, preliminary title reports, CRMS searches, and CAMS preparations.• Provided expert financial advice on mortgage, commercial and personal loans.• Developed the annual branch business plan for maximum profitability and effectiveness



Keystone Bank Limited

• Nigeria
• Banking
• 700 & Above Employee

• Relationship Manager

  • Jan 2008 - Sep 2009

  • Facilitated and got approval for over N1billion Real estate and Project Finance Facilities.• Generated over N1billion in liability. • Opened and managed over 2000 savings and current accounts.• Developed marketing plans and strategies for the retail team in the branch.• Developed new business opportunities to burst branch deposit position.• Advised clients on investment/business decisions.• Identified new market for market blast.• Conversant with the use of CRMS in analyzing customers' commercial loan request.• Followed up on customer for monthly loan repayment.• Performed daily maintenance of the loan applicant database.• Assisted senior-level credit officers with complex loan applications.• Delivered informational sales presentations to potential investors to build symbiotic client relationships.



Access Bank Plc

• Nigeria
• Banking
• 700 & Above Employee

• Access Bank Plc

  • Jul 2007 - Nov 2007

  • Completed 4 months comprehensive Banking Training Programme before joining BankPHB Plc.• Best Trainee in Financial Analysis, Business Economics, Money and Capital Market exams • Completed 4 months comprehensive Banking Training Programme before joining BankPHB Plc.• Best Trainee in Financial Analysis, Business Economics, Money and Capital Market exams



Debt Management Office - Abuja

• Research/Personal Assistant /NYSC

  • Aug 2004 - Nov 2005

  • Awarded best Corp Member (2004/2005 NYSC batch).• Related with local and international financial institutions on debt settlements.• Prepared Memo on official matters.• Prepared minutes of management meetings.• Processed loan guarantees for management's approval for sub-national governments. • Supervised and arranged appointments, meetings as well as oversee travel arrangements for the D-DG.• Managed the receptionist area, including greeting visitors and responding to telephone and in-person requests for information.• Designed electronic file systems and maintained electronic and paper files.• Planned meetings and prepared conference rooms.• Dispersed incoming mail to correct recipients throughout the office.