Lead Communications & Content Distribution

• Feb 2023 - Present

Lead Social Media Strategist

• Jun 2016 - Present

* Leading the development and execution of innovative and effective social media strategies for a diverse portfolio of clients, including small businesses and multinational corporations, resulting in significant increases in engagement, brand awareness, and sales. * Managing and maintaining social media accounts across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn, ensuring brand consistency and voice, and providing guidance and mentorship to junior members of the team. * Analyzing social media metrics and data to inform strategic decision-making and adjust tactics for optimal performance, resulting in increased ROI for clients. * Collaborating with clients and cross-functional teams, including graphic designers, copywriters, and web developers, to create impactful social media content that resonated with target audiences. * Leveraging social media advertising to drive conversions and ROI, and continually optimizing campaigns for better performance. * Developing and implementing social media crisis management plans for high-profile clients, effectively mitigating negative online reputations and restoring brand trust. Achievements: * Drove a 322% increase in engagement and a 30% boost in sales for a major multinational corporation through the development and execution of a targeted social media campaign. * Successfully led the social media efforts for the launch of a new product line for a small business, resulting in a 38% increase in revenue. * Developed and delivered social media training programs for both internal and external stakeholders, leading to increased understanding and adoption of social media best practices. Show less

Director & Advisory Chair

• Jan 2020 - Present

Social Media Manager - Creative Content Specialist

• Dec 2019 - Feb 2022

Director of Strategic Partnerships & Event Management

• Jun 2018 - Apr 2020

• Curate all-inclusive domestic and international travel experiences with 20-150+ attendees • Research, pitch, and negotiate vendor contracts • Manage vendor/service provider relationships • Develop customer success and marketing strategies • Day to day management of new and existing partnerships • Drive the awareness of company's value with customers and partners • Creation and execution of strategic plans to drive revenues through new relationships • Identify opportunities to further integrate services with partners • Report on metrics to identify success of the partnerships and marketing strategies Show less

Project Manager/Administrative Specialist - Office of Public Affairs & Community Relations

• Sep 2016 - Oct 2018

• Acted as intermediary between cross-functional groups to maximize communication efforts, which resulted in successful project implementation• Strategic analysis of organizational needs, including: extensive operational studies, determination of information gathering processes, program and policy evaluation, and implementation of alternatives that produced optimal results• Designed, developed, and implemented stakeholder management strategies • Provided comprehensive training and supervision to staff and volunteers ensuring full understanding of their responsibilities and organizational policies• Spearheaded all aspects of the agency internship program, including; recruitment, reviewing applications, selecting candidates for interviews, placement, and supervising 23 or more interns • Planned and organized all activities and operations for the annual Adopt-A-Family event, (increasing output by 68%) - assisting over 900 families and over 3,000 children during the 2017 holiday season • Acted as agency’s client resolution coordinator for agency’s “Client Concerns”, utilizing knowledge of internal and external resources to communicate resources and solutions to over 600 clients monthly • Utilized data to identify output deficiencies and worked in partnership with IT department to create a production plan to introduce technological improvements that increased output by 55%• Facilitated all aspects of meetings and agency events from start to finish – including event registration, food and beverage menus, planning meetings, identifying venues, communications (vendors, procurement, facility managers, attendees, workshop facilitators, trainers), event/meeting budget, agendas, staffing and volunteers, wrap up reporting and logistics Show less

Eligibility Services Technician III -Workforce and Benefits Administration

• Apr 2014 - Sep 2016

• Accurately verified initial and ongoing eligibility factors and justified investigation findings as needed• Oversaw all facets of intake and district case management of 1K+ cases in Alameda County • Obtained a strong familiarity with applicable welfare codes, county and state regulations • Maintained a friendly and professional demeanor when interviewing applicants and recipients for public assistance aid programs by phone and in person

Program Coordinator, Assistant

• Sep 2012 - Jul 2013

• Promoted civic involvement and career exploration for economically disadvantaged and at-risk students • Utilized data to inform and train facilitators to better engage and deliver materials to students and community • Actively engaged in critical fundraising and grant management initiatives - producing additional revenues • Increased effectiveness in reference to quality measures by improving access to services • Planned and conducted a number of vital workshops • Facilitated recruitment efforts Show less